Now showing items 1-3 of 3

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    The development of prototype branding for sustainable rice from small-scaled farming in Thailand 

    Panpilas Kuldilok; Bu-nga Chaisuwan (National Institute of Development Administration, 2018)

    The research of Development of Prototype Branding for Sustainable Rice from Small-scaled Farming in Thailand has the essential objectives which includes 1) To study the branding process and communications from rice brand of successful farmers who have production process of small- scaled farms in Thailand; 2) To study methods and prototype of sustainable rice branding for farmers who have production process of small-scaled farms in Thailand; and 3) To study acceptance of  sustainable rice branding prototype for farmers who have production process ...
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    THE DRIVING OF SELF-REGULATORY MECHANISMS OF THE ADVERTISING PROFESSION IN THAILAND 

    Nichakhun Tuwaphalangkun; นิชคุณ ตุวพลางกูร; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 7/1/2022)

    The research is aimed 1) to study the driving of self-regulatory mechanisms of the advertising profession in successful countries, 2) to explore the driving of self-regulatory mechanisms of the advertising profession in Thailand, and 3) to examine guidelines for solving problems and obstacles for the driving of self-regulatory mechanisms of the advertising profession in Thailand. The study was divided into two parts: Part 1: The study on the driving of self-regulatory mechanisms of the advertising profession in successful countries was conducted ...
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    Modelland approaches to establish advertising professional council 

    Sarunthita Chanachaiphuwapat; Bu-nga Chaisuwan (National Institute of Development Administration, 2015)

    This research presents the model and approaches to establish of the Advertising Professional Council. The objective of the study is to analyze the type of formation, mechanism for self-regulation in foreign countries, relationship with the state agencies, expectations of the practitioners and stakeholders of the advertising industry towards the creation of an advertising professional council in Thailand. The study was conducted in order to develop a framework and set the direction for the development of the advertising professional council in ...