Browsing by Author "Chokechai Suveatwatanakul"
Now showing items 1-7 of 7
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A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant
; (National Institute of Development Administration, 2019)
The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium airlines’ flight attendants. The multiple variables were 10-20 times of observed variables. Since 16 observed variables were set in this research, the sample group size was determined as 20 times of variables. Thus, the appropriate sample group size was at least 320 cases. To ensure that congruence test of empirical data ... -
Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business
; (National Institute of Development Administration, 2016)
The purpose of this research, developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business are 1) To compare the opinions of employees in the airline industry in each generation regarding the Relationship Marketing concept. 2) To analyze the factors influencing aviation industry indicators of success concerning business performance in terms of Relationship Marketing. 3) developing human resource development guideline based on relationship marketing to ... -
Employee engagement model : an explanatory study of antecedents and consequences for Thai hotel industry
; (National Institute of Development Administration, 2014)
The purpose of this study is to find the essential factors that influence the levelof employee engagement, and the outcomes of the employee engagement for the Thaihotel industry. This study also develops the causal relationships model among thepredicted antecedent variables and the consequences of employee engagement for theThai hotel industry. Lastly, the HR practices and organizational approaches aresuggested in order to maximize the level of employee engagement for the Thai hotelindustry. The explanatory sequential mixed methods design was ... -
Guidelines for developing employee engagement to enhance innovative organization in Thai hotel business
; (National Institute of Development Administration, 2017)
This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a website ... -
Influence of Corporate Ethics on the Dedication of Hotel Workers in the Eastern Economic Corridor
; (National Institute of Development Administration, 12/8/2022)
This study aims 1) to study the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and mindful dedication, 2) compare the level of opinions of hotel employees in the Eastern Economic Corridor on organizational ethics and dedicated minds, 3) study the influence of organizational ethical factors on the heartfelt dedication of hotel employees in the Eastern Economic Corridor area. The 400 people then took 400 collected questionnaires to vivid data using descriptive statistics and T-test, F-test, pearson ... -
The development of 21st century learning skills to enhance the performance effectiveness of convention hotel staff in Thailand
; (National Institute of Development Administration, 2017)
This paper was aimed to present the guideline development of 21st Century Learning Skills for the convention hotel staff’s performance and effectiveness in Thailand. The results of the study could help to improve the performance of convention hotel staff, especially at convention hotels in Thailand. Convention hotels are used for meetings and business conventions which generate a lot of benefits to the country such as revenue, employment, cross cultural management and technological development respectively. Thus, it is necessary to understand ... -
The development of Thai tourist police occupational standard
; (National Institute of Development Administration, 2016)
The study of development in Thai tourist police professional standards aims to develop performance indicator that important to improve Thai tourist police professional standards and professional standard handbook. This study is done by using Mixed Method Research (Qualitative Research and Quantitative Research) which is divided into 5 steps as given below: 1) Literature review by qualitative research 2) Examine questionnaires for group discussion (Focus Group) by expert using qualitative research 3) Survey based on questionnaires for both ...