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    The cross-cultural learning process of Thai spa uniqueness and identity for Russian customers in Moscow city, Russian federation 

    Pratoom Wongsawasdi; Therdchai Choibamroong (National Institute of Development Administration, 2017)

    This dissertation 1) studied the uniqueness of Thai spa services in the view of Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow City; 2) explored the methods of creating cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; 3) identified the desires for a cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and identity for Russian customers.