Now showing items 1-1 of 1

  • Thumbnail

    THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION 

    Tanawan Vorasingha; ธนวรรณ วรสิงห์; Sangkae Punyasiri; แสงแข บุญศิริ; Sangkae Punyasiri; แสงแข บุญศิริ (National Institute of Development Administration, 7/1/2022)

    The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International ...