Now showing items 1-4 of 4

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    Competemcy Development Guidelines of Tour Guides for Creative Tourism Service in Thailand 

    Pornpisut Phamornsiritrakul; Worarak Sucher (NIDA, 7/26/19)

    The mixed method research entitled “Guidelines for Desired Tour Guide Competency Development for Thailand’s Creative Tourism” aimed to: 1) study current factors of tour guide competency; 2) evaluate desired tour guide competency for Thailand’s creative tourism; and 3) propose guidelines for desired tour guide competency development for Thailand’s creative tourism. The data was compiled from interviewing with 10 cases of tour guide and thematic analysis was applied for data analysis. Subsequently, the qualitative results derived from the interview ...
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    Management  Potential Development Guidelines of the Regional Secondary Airport to Sustainability in the Southern part of Thailand 

    Boonnawat Srikhwan; Worarak Sucher (NIDA, 9/25/19)

    The study of management potential in secondary airport in Thailand has found that the potential of secondary airport must be significantly encouraged and developed. They need to establish plans and policies for development including infrastructure, facilities and security of the airport. In addition, the potential of staffs in the airport must also be improved to be ready to work and airports always have to cooperate with others both domestic and international airports. Furthermore, they need to develop the transportation and accessibility to be ...
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    Service operational effectiveness and airline marketing strategy factors effecting purchasing intentions in star alliance airline members 

    Chayapoj Leeanant; Worarak Sucher (National Institute of Development Administration, 2017)

    Nowadays airline marketing strategies are very vital in influencing purchase intention. In Asia, strategic airline alliance has been employed to increase competitiveness particularly Asia-based airlines. As a result, the objectives of this research are 1.) To examine the effectiveness of the airline marketing strategies practiced by Asia-based Star Alliance airline members, 2.) To identify the airline marketing strategy factors influencing purchasing intention of Star Alliance airline members, 3.) To examine the airline service operational ...
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    Tourism experience design process of waterfront community: a case study of chantaboon waterfront community, Chanthaburi 

    Nisarat Saengkae; Worarak Sucher (National Institute of Development Administration, 2018)

    The research of this study investigates the process of waterfront community tourism experience focusing on Chantaboon Waterfront Community, Chanthaburi. The study sheds light on propose the waterfront experience process in terms of tourism destination and tourism product that emphasis on the influence of tourist motivation. Beside this, the study extracted the process of waterfront community tourism experience specifically from lessons learned in Chantaboon Waterfront Community and other similar waterfront communities of 10 case studies. Unlike ...