From 2009 to 2015, the sales of new energy passenger vehicles in China rapidly surged from 319 to 206,793 units, which recorded an increasing popularity of new energy vehicles. This study aims to investigate the effects of customer perceived value (price value, quality value, emotional value and social value), government policy and environmental consciousness on customer purchase intention toward new energy passenger vehicles in China. This study also intends to give suggestions to promote the new energy vehicle market as well as to increase the ...