The purposes of this research were 1) to study cruise tourists’ behaviours; 2) to assess and compare the effectiveness of cruise tourism management between Phuket and Singapore; 3) to study the cruise tourism management factors affecting the cruise tourists’ intention to revisit; 4) to study the process to build an alliance for cruise tourism at the regional level in order to attract cruise lines to the region, and 5) to propose alliance strategies of cruise tourism for cooperative development between Phuket and Singapore. To obtain the data ...