This study investigates the behavior of Thai industries’ R&D and innovation activities using the institutional framework in analyses. The theoretical models based on microeconomic foundations, with incorporated institutional attributes, are developed for the analyses of firms’ strategic decisions on technological investment. The empirical study, using firm-level data from Thailand R&D and Innovation activities surveyed the industrial sector of 2009, examines four main hypotheses according to theoretical models; including the variables of ...

The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...

The purpose of this study was to examine how General Prayut Chan-O-cha, Prime Minister of Thailand, employed rhetoric in weekly televised address broadcasted from May 30, 2014 to December 16, 2016. This study adopted two concepts, which are pentadic criticism and ideological criticism, to examine 41 pieces of Thai Prime Minister’s weekly televised addresses. The findings revealed that General Prayut Chan-O-cha paid most of his attention on Thailand’s political and economic dreadlocks and saw himself as the country’s savior amid the turmoil, ...

Homophones are words with similar sound. Searching for homophones is not only looking for the words with similar spelling, but it should also be looking for the words with similar pronunciation. Specifically in Thai, some consonant clusters can be pronounced in different ways, such as // can be pronounced as // or // depending on cach particular word. This makes Thoi word pronunciation and dictation more dilliculi Thai sounder could not handle these consonant clusters properly: for example, many Thai soundex methods showed cncoded results of a ...

This research study utilized policy implementation theories and models to test the factors affecting national security policy implementation effectiveness in the three Southernmost provinces of Thailand, namely Pattani, Yala, and Narathiwat. The objective of this study is to investigate the major factors which influence the effectiveness of the implementation of the National Security Policy, which is concerned with maintaining peace and order in the three provinces. The units of analysis of this study were the government officers as the ...