This research is aimed to study changes in the television industry in Thailand under the digital economy system, to explore the adaptation of the television industry in Thailand in the new media landscape, to examine the roles of television in the new media landscape, and to investigate viewers’ perspectives on the roles and adaptation of television in the new media landscape. The research is a mixed-methods study, composing of both qualitative and quantitative research. For the qualitative research, documentary research, and content analysis on ...

There are two test statistics proposed in this study in order to test whether data come from a gamma distribution. Both of the proposed test statistics are developed from a modified Kendall coefficient based on the independence property of a gamma distribution. The first one is asymptotically distributed as standard normal and the limit distribution function of the second one was improved using an Edgeworth expansion and the Jackknife method. They are invariant to scale parameters and perform substantially better than existing tests in terms of ...

In managing agri-food supply chains, performance measurement is one of the strategic issues of a firm to achieve business success since it helps in determining courses of action through evaluation of earlier practices and benchmarking, addressing performance gaps, as well as redesigning a firm strategy and management system. In spite of its business vitality, little attention has been paid to this area of study. As Thailand is the top durian exporter in the global market, this paper aims to explore the characteristics of the Thai durian supply ...

The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...

The purpose of this study was to examine how General Prayut Chan-O-cha, Prime Minister of Thailand, employed rhetoric in weekly televised address broadcasted from May 30, 2014 to December 16, 2016. This study adopted two concepts, which are pentadic criticism and ideological criticism, to examine 41 pieces of Thai Prime Minister’s weekly televised addresses. The findings revealed that General Prayut Chan-O-cha paid most of his attention on Thailand’s political and economic dreadlocks and saw himself as the country’s savior amid the turmoil, ...

Homophones are words with similar sound. Searching for homophones is not only looking for the words with similar spelling, but it should also be looking for the words with similar pronunciation. Specifically in Thai, some consonant clusters can be pronounced in different ways, such as // can be pronounced as // or // depending on cach particular word. This makes Thoi word pronunciation and dictation more dilliculi Thai sounder could not handle these consonant clusters properly: for example, many Thai soundex methods showed cncoded results of a ...

An expansion of low-cost carriers (LCC) has increased the number of air passengers and visitors within a tourism system. This growth has also challenged airports by shaping their operations. This study came forth because of the deficiency of research on the links between Thailand airport operations and low-cost carriers, and the airport operational pattern for such carriers. Thus, the purposes of the study were to 1) study the operational efficiency of Thailand airports from low-cost carriers’ perspectives, 2) investigate levels of importance ...