This study investigates the behavior of Thai industries’ R&D and innovation activities using the institutional framework in analyses. The theoretical models based on microeconomic foundations, with incorporated institutional attributes, are developed for the analyses of firms’ strategic decisions on technological investment. The empirical study, using firm-level data from Thailand R&D and Innovation activities surveyed the industrial sector of 2009, examines four main hypotheses according to theoretical models; including the variables of ...

There are two test statistics proposed in this study in order to test whether data come from a gamma distribution. Both of the proposed test statistics are developed from a modified Kendall coefficient based on the independence property of a gamma distribution. The first one is asymptotically distributed as standard normal and the limit distribution function of the second one was improved using an Edgeworth expansion and the Jackknife method. They are invariant to scale parameters and perform substantially better than existing tests in terms of ...

The real world is rich in many textures, which can be regarded as the visual appearance of surfaces. They may be perceived as being smooth or rough, coarse or fine, homogeneous or non-homogeneous, etc. Moreover, textures within real images vary in scale, rotation and illumination. Several researchers have proposed texture analysis methods to describe textures in many applications, such as computer vision, pattern recognition, image retrieval, scene image analysis, and so on. Although the analysis of texture properties has attracted the ...

This study investigates Thai EFL teachers’ beliefs regarding the Communicative Language Teaching (CLT) approach and the use of the CLT approach in a Thai university context. It aims to identify difficulties that Thai EFL teachers encounter when applying the CLT approach, and to explore Thai EFL teachers’ beliefs about CLT in relation to their teaching practices in the development of students’ communicative skills. The research tools consisted of survey questionnaires, semi-structured interviews, classroom observations, and fieldnotes.  The ...

The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...

The purpose of this study was to examine how General Prayut Chan-O-cha, Prime Minister of Thailand, employed rhetoric in weekly televised address broadcasted from May 30, 2014 to December 16, 2016. This study adopted two concepts, which are pentadic criticism and ideological criticism, to examine 41 pieces of Thai Prime Minister’s weekly televised addresses. The findings revealed that General Prayut Chan-O-cha paid most of his attention on Thailand’s political and economic dreadlocks and saw himself as the country’s savior amid the turmoil, ...

The purposes of the study were to identify the factors affecting SMEs’ response in the digital economy age, to examine the context of policy implementation and the role of stakeholders in the promotion and development of SMEs in the service sector of community-based tourism (CBT), to analyze the competitiveness of CBT, and to reveal the gap of service quality of SMEs at the CBT attractions. The research design consisted of both the qualitative and quantitative methods in order to fulfill four objectives of the study. The findings of this study ...

This study is designed in attempt to explore Thai students and teachers’ perceptions of English learning and teaching through the communicative language teaching approach (CLT) in Loei Primary Educational Service Area Office 2, and to compare students and teachers’ perceptions of English learning and teaching through the communicative language teaching approach. Both quantitative and qualitative methods were used in the study. The researcher used a quantitative questionnaire survey to explore 295 students and 20 teachers’ perceptions of ...

The ageing population phenomenon, also known as a greying population, is becoming a global problem. Many developed countries have been facing this demographic challenge for almost a decade. The ageing population is challenging because of an imbalance in a nation’s population structure. The problem occurs when a nation’s fertility and mortality rates decline. In other words, people live longer, and there are fewer newborn babies. Thailand’s fertility rate has been dramatically declining from 5.595 children per women in 1970 to 1.671 children ...