This study investigates the behavior of Thai industries’ R&D and innovation activities using the institutional framework in analyses. The theoretical models based on microeconomic foundations, with incorporated institutional attributes, are developed for the analyses of firms’ strategic decisions on technological investment. The empirical study, using firm-level data from Thailand R&D and Innovation activities surveyed the industrial sector of 2009, examines four main hypotheses according to theoretical models; including the variables of ...

The objectives of the study, Thai multinational companies and their corporate branding in the ASEAN region, are to study the process of corporate branding of multinational companies in Thailand, to study the process of corporate branding of multinational companies in the ASEAN region.to study the factors based on the branding process of domestic organizations and expansion to ASEAN and to summarize data based on the corporate branding model for Thai multinational companies to expand to the ASEAN region. The study used qualitative research through ...

The purpose of this study was to examine how General Prayut Chan-O-cha, Prime Minister of Thailand, employed rhetoric in weekly televised address broadcasted from May 30, 2014 to December 16, 2016. This study adopted two concepts, which are pentadic criticism and ideological criticism, to examine 41 pieces of Thai Prime Minister’s weekly televised addresses. The findings revealed that General Prayut Chan-O-cha paid most of his attention on Thailand’s political and economic dreadlocks and saw himself as the country’s savior amid the turmoil, ...

Homophones are words with similar sound. Searching for homophones is not only looking for the words with similar spelling, but it should also be looking for the words with similar pronunciation. Specifically in Thai, some consonant clusters can be pronounced in different ways, such as // can be pronounced as // or // depending on cach particular word. This makes Thoi word pronunciation and dictation more dilliculi Thai sounder could not handle these consonant clusters properly: for example, many Thai soundex methods showed cncoded results of a ...

The ageing population phenomenon, also known as a greying population, is becoming a global problem. Many developed countries have been facing this demographic challenge for almost a decade. The ageing population is challenging because of an imbalance in a nation’s population structure. The problem occurs when a nation’s fertility and mortality rates decline. In other words, people live longer, and there are fewer newborn babies. Thailand’s fertility rate has been dramatically declining from 5.595 children per women in 1970 to 1.671 children ...

The purpose of this study was threefold: 1) to explore and report on the processes of adopting the Guideline for Applying the Philosophy of Sufficiency Economy to a Manufacturing Organization (Guideline), 2) to observe the changes in the employees’ perspective and in the organization’s productivity after the organization has adopted the Guideline, and finally 3) to investigate the relationship among the employee’s perspectives on Quality of Work Life (QWL), Employee Engagement (EE), and the Philosophy of Sufficiency Economy (PSE). To accomplish ...