Now showing items 42-61 of 257

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    CONTRIBUTION OF SOCIAL MEDIA USE AND CULTURAL INTELLIGENCE OF SALESPERSON TO CUSTOMER QUALIFICATION SKILLS,  ADAPTIVE SELLING BEHAVIORS AND SALES PERFORMANCE: THE ​CASE OF EXPORT SALESPERSONS IN CHINA 

    Jihong Zhou; Jihong Zhou; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    With the wide popularity of social media in business and life, there is an increasing trend of social media use in sales in recent years. In international business, social media play an important role in overcoming the time and space barriers between export salespeople and foreign buyers. However, due to the emergence of social media in about a decade, academic research about social media use in sales is lagging behind practice. In particular, scarce research has explored the topic in international business. To fill this void, this study aimed ...
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    A CRITICAL ANALYSIS ON STAKEHOLDER PERSPECTIVE-BASED OF THAI TOURIST BEHAVIOR TOWARDS UNIQUE PRODUCT AND SERVICE ATTRIBUTES OF SONGKHLA LAKE BASIN IN MUANG DISTRICT, SONGKHLA PROVINCE 

    CHAYADA KANABKAEW; ชญาดา ขนาบแก้ว; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 3/6/2022)

    The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was ...
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    CROSS-NATIONAL COMPARISON ON THE IMPACT OF ONLINE CONSUMERS' TRUST AND RISK PERCEPTIONS ON B2C ONLINE MARKETPLACE ACCEPTANCE: AN EMPIRICAL ANALYSIS OF ONLINE CONSUMERS IN THAILAND AND GERMANY 

    Bastian Eine; Bastian Eine; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล; National Institute of Development Administration. International College,; Peerayuth Charoensukmongkol; พีรยุทธ เจริญสุขมงคล (National Institute of Development Administration, 12/8/2022)

    The usage of B2C online marketplaces for shopping online is different around the world. While most online consumers in North America and several western countries in Europe as well are used to shop online via well-established B2C online marketplaces such as Amazon for quite some time, online consumers in some Asian countries have started using B2C online marketplaces quite recently. Analyzing cross-country differences in the influences of online consumers’ beliefs and perceptions of B2C online marketplaces on the online consumers’ acceptance of ...
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    CRYPTOCURRENCIES AND TRADITIONAL ASSETS: THE EMPIRICAL STUDY IN DYNAMIC LINKAGES AND PORTFOLIO OPTIMIZATION 

    Watcharaporn Kantaphayao; Watcharaporn Kantaphayao; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Sorasart Sukcharoensin; สรศาสตร์ สุขเจริญสิน (National Institute of Development Administration, 7/1/2022)

    The paper generates the top 5-coin index and the top 5-token index and treats them as the cryptocurrency price to investigate for three main objectives. First, it has to investigate the short-term dynamic spillover between cryptocurrency and main traditional assets. Second, it has to examine the fundamental characters of both coin and token by long-term relationships with other traditional assets, as well as forecasting price ability. Third, it has to analyze the asset allocation for the portfolio optimization approach by applying the dynamic ...
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    CULTURAL INTERACTION AND TOURIST DESTINATION LOYALTY: A CASE STUDY OF PHUKET, THAILAND 

    Sirachet Chopdee; Sirachet Chopdee; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 3/6/2022)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of ...
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    Debt Burden of Farmers’ Households as Compared to Households of Other Careers 

    Areerat Lunlalad; อารีรัตน์ ลุนลลาด; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล; National Institute of Development Administration. School of Development Economics; Amornrat Apinunmahakul; อมรรัตน์ อภินันท์มหกุล (National Institute of Development Administration, 12/8/2022)

    This research aims to examine debt burdens of Thai households using the 2015 Socio-Economic Survey (SES) data conducted by the National Statistics Office (NSO). The study wants to find major factors that explain household debts especially those of farmer’ households, and to define some guidelines that might help to solve debt problems of farmer’s households. Four types of household debt are analyzed, i.e., (1) total household debts, (2) debts in doing agricultural business, (3) debts of household consumption, and (4) other debt burdens besides ...
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    A DESIGN OF A JOURNAL ARTICLE SELECTION MODEL BASED ON ABSTRACT USING COMBINATION OF SCANNING AND SKIMMING TECHNIQUES 

    Nantapong Keandoungchun; Nantapong Keandoungchun; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์; National Institute of Development Administration. School of Applied Statistics; Nithinant Thammakoranonta; นิธินันท์ ธรรมากรนนท์ (National Institute of Development Administration, 7/1/2022)

    Typically, an academic writing style for journals is complicated because those journals use complex vocabularies and sentences. It might be hard for students to read journal articles in detail and in short periods of time. Therefore, this research proposes a Journal Article Selection Model (JASM) based on article abstract using combination of scanning and skimming techniques. JASM aims for two objectives. Firstly, JASM aims to find out knowledge within journal articles in the form of multi-layer topic model, which is the hierarchy of topics and ...
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    Design Thinking Approach: Communication for SustainableFashion as the New Normal in Thailand 

    Chavisa Cheyjunya; ชวิศา เชยจรรยา; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Wichian Lattipongpun; วิเชียร ลัทธิพงศ์พันธ์ (National Institute of Development Administration, 4/6/2021)

    The purpose of this research is to examine the sustainable fashion ecosystem from global context and from Thai aspect in order to communicate and embed sustainable fashion practices as the new normal in Thailand through Design Thinking. The mixed method is employed. According to the exploratory sequential design process, the research is divided in to three phases; systematic literature review, followed by a quantitative research through an online survey and a qualitative approach through in-depth interview. The finding indicates that 1) fashion ...
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    DESTINATION STRATEGIC POSITIONING AND MARKETING STRATEGY FOR FOREIGN HIGH-QUALITY TOURIST 

    Hathaichanok Chimbanrai; หทัยชนก ฉิมบ้านไร่; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 3/6/2022)

    The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...
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    DETERMINANTS OF CORPORATE VALUE: EVIDENCE FROM THE FILM AND TV ENTERPRISES OF NEEQ MARKET IN CHINA 

    Pan Ying; Pan Ying; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน; National Institute of Development Administration. School of Development Economics; Pariyada Sukcharoensin; ปริยดา สุขเจริญสิน (National Institute of Development Administration, 13/8/2021)

    The main purpose of this paper is to research the impact of the factors on the valuation of film and television companies in the National Equities Exchange and Quotations (NEEQ) market in China. The sample of research consisted of 88 film and television companies in the NEEQ market. Data related to the indicators were collected, where 300 unbalanced panel data were obtained from 2013 to 2018. Then, we established a fixed-effects regression model with demonstrated the impact of financial factors, non-financial factors and specific factors on firm ...
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    Determinants of Demand and Supply in Tourism Related to Word of Mouth Behavior 

    Kinggarn Sinsup; กิ่งกาญจน์ สินทรัพย์; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaroj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    This paper has objectives to; 1) Explore, synthesis, and categorize negative word of mouth by Service Marketing Mix 2) investigate the correlation between the supply-side factors (star ranting, location, size, management system, and pricing level) and negative word of mouth towards the Thai tourism industry. 3) investigate the correlation between the demand-side factors (gender, travel season, objective, group of travel, origin, and group of the country.) and negative word of mouth towards the Thai hotel industry. Furthermore, this paper also ...
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    DETERMINANTS ON COLLEGE TEACHERS’ WILLINGNESS TO CONTINUE USING IN ONLINE TEACHING SOFTWARE: FROM FLOW EXPERIENCE PROSPECTIVE 

    Na Wei; Na Wei; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 7/1/2022)

    The world education system reform is developing towards the direction of digital evaluation. The online teaching market is large, and it is supported by Chinese government. Software companies would like to improve better teaching application. Although the online teaching software is wildly used, it defective and needed to be improved. The online survey was used to collect data onto 358 university teachers in Guangzhou. The aim at the study is to find out the main determinants on willingness to continue using online teaching software. Then, the ...
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    DEVELOPING DESTINATION SAFETY INDICATORS AND STRATEGY FOR PROMOTING TOURISTS' SAFETY CONFIDENCE 

    Thanapol Inprasertkul; ธนพล อินประเสริฐกุล; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์; National Institute of Development Administration. The Graduate School of Tourism Management; Rugphong Vongsaruj; รักษ์พงศ์ วงศาโรจน์ (National Institute of Development Administration, 12/8/2022)

    As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement of safety and security must be considered and implemented. To provide safe and secured perception, a clear understanding of tourists' safety requirements, measures and concerns must be noticed. Then appropriate measures and strategies can be created to serve international tourists. Therefore, this study aims to develop and assess ...
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    Developing Mathematical Model for Improving Runway's Capacity Using Landing Re-sequencing Approach : Case Study Suvarnnabhumi Airport 

    Natthawut Jirathammawat; ณัฎฐาวุฑฒิ์ จิรธัมมวัฒน์; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ; National Institute of Development Administration. School of Applied Statistics; Sarawut Jansuwan; สราวุธ จันทร์สุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research develops a mathematical model for improving runway's capacity using landing re-sequencing approach. The case study Suvarnnabhumi airport isapplied. The objectives of this study are to (1) study the factor causing delay of arrival traffic at Suvarnnabhumi airport, (2) develop a mathematical model for re-sequencing of landing aircraft in the final approach phase to maximize the runway capacity and (3) apply the result of study as a tool to improve planning strategy for the air traffic controller in the future. The data used in this ...
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    Developing the Participation of People in the Generation Y Community in Sustainable Tourism Management Case Study of Phuket Oldtown 

    Sirinapha Chongketkorn; สิรินภา จงเกษกรณ์; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช; National Institute of Development Administration. The Graduate School of Tourism Management; Kanokkarn Kaewnuch; กนกกานต์ แก้วนุช (National Institute of Development Administration, 3/6/2022)

    The purposes of this research were 1. To study personal factors and participation forces that affect the participation of people in the Gen Y community at Phuket Old Town, 2. To study the level of participation of people in the Gen Y community in tourism management at Phuket Old Town, 3. To evaluate the knowledge and understanding of the concept of sustainable tourism of people in the Gen Y community at Phuket Old Town, 4. To suggest guidelines for developing the participation of people in the Gen Y community in sustainable tourism management at ...
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    THE DEVELOPMENT  OF STRUCTURAL EQUATION MODEL OF COMMUNICATION  OF NETWORK AFFILIATES FOR PROMOTING THE ELDERLY'S WELL-BEING BY DIGITAL TECHNOLOGY 

    Thunyawan Kaeochada; ธัญวรรณ แก้วชะฎา; Patchanee Cheyjunya; พัชนี เชยจรรยา; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Patchanee Cheyjunya; พัชนี เชยจรรยา (National Institute of Development Administration, 7/1/2022)

    The research is aimed to study the communication process of the network affiliates in applying digital technologies for enhancing the elderly’s well-being, explore factors that influenced the elderly's well-being behaviors by the use of digital technologies, and develop a structural equation model of factors influencing the enhancement of the elderly’s well-being behaviors by the use of digital technologies. The study is mixed-method research, comprising both qualitative and quantitative research. For qualitative research, data were collected ...
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    The Development Guideline of Community-Based Tourism Participatory, A Case Study Ban Tha Din Daeng Community, Thai Mueang District, Phangnga Province 

    Arunee Kasemmi; อรุณี กะเส็มมิ; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 3/6/2022)

    The objectives of this study were 1) to assess the tourism management potential of the Ban Tha Din - Daeng community, Thai Mueang district, Phang Nga province, 2) to assess the participation level of the Ban Tha Din - Daeng community, Thai Mueang district, Phang Nga province, and 3) to propose the guideline of participatory community-based tourism development of the Ban Tha Din – Daeng community, Thai Mueang district, Phang Nga province. It is a Mixed Methods Research by questionnaires and interviews as tools. The sample consisted of 300 respondents ...
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    The Development Guideline of English Communication Potentiality for Receptionists : A Case Study of 3 Star Hotel in Phang Nga Province 

    Phuchongkorn Jindapol; ภุชงค์กร จินดาพล; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง; National Institute of Development Administration. The Graduate School of Tourism Management; Paithoon Monpanthong; ไพฑูรย์ มนต์พานทอง (National Institute of Development Administration, 7/1/2022)

    The objective of this study was to 1) assess the English communication potential of 3star hotel front desk staff in Phang Nga Province; 2) to study the English communication factor of 3-star hotel front desk staff in Phang Nga Province 3) To propose a guideline for developing English communication potential of 3 star hotel front desk staff in Phang Nga Province by using quantitative research method, namely, using a questionnaire with foreign tourists who use English for communication only. And have a length of stay of 2 nights or more; Using ...
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    DEVELOPMENT GUIDELINES MODEL OF MEDITATION ON ENVIRONMENTAL DISPUTES FOR THE RESTORATION OF NATURAL RESOURCES IN THAILAND 

    Jamras Laosattaya; จำรัส เลาสัตย์; Pakpong Pochanart; ภัคพงศ์ พจนารถ; National Institute of Development Administration. The Graduate School of Environmental Development Administration; Pakpong Pochanart; ภัคพงศ์ พจนารถ (National Institute of Development Administration, 12/8/2022)

    This research aimed to 1) study basic data about mediation on environmental disputes for developing a model of mediation on environmental disputes for the restoration of natural resources, 2) to study and seek factors affecting the mediation process on environmental disputes affecting the restoration of natural resources in a tangible manner and 3) to prepare a model and suggestion appropriate to current situations based on development guidelines model of mediation on environmental disputes for the restoration of natural resources and environment ...
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    THE DEVELOPMENT GUIDELINES OF COMMUNICATION NETWORK MANAGEMENT AMONG ELDERLY SCHOOLS IN CHIANG RAI PROVINCE AND KALASIN PROVINCE 

    Panisaya Atijitta; ปณิสญา อธิจิตตา; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Kullatip Satararuji; กุลทิพย์ ศาสตระรุจิ (National Institute of Development Administration, 13/8/2021)

    The study was aimed to study the current situation of communication network management and network communication strategies of the elderly schools in Chiang Rai and Kalasin Provinces, including guidelines for developing network communication of elderly schools towards sustainability. The study is qualitative research, conducted by in-depth interviews and focus group interviews with all concerned people in two groups of elderly schools: strong and developing. From the study, it was found that at present Kalasin Province has the highest number of ...