Search
Now showing items 21-30 of 81
A structural equation model of business ethics organization culture employee engagement and job performance of flight attendant
; (National Institute of Development Administration, 2019)
The objectives of this research were to study and verify structural equation model of business ethics, organization culture, employee engagement and job performance of flight attendants. The sample group comprised of premium ...
A development model of cultural tourism interpretation of Khao Phra Wihan national park
; (National Institute of Development Administration, 2018)
The objectives of this study were to: 1) investigate the current context of
cultural tourism interpretation of Khao Phra Wihan national park, and the best
practical interpretation of cultural tourism interpretive management, ...
The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand
; (National Institute of Development Administration, 2019)
Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes ...
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
; (National Institute of Development Administration, 2019)
This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker ...
A causal relation model of market orientation and extended market orientation affecting strategic management through health establishments performance in Bangkok
; (National Institute of Development Administration, 2018)
The research was done in Bangkok Thailand due to high competition and the presence of a majority of Thailand’s health establishments, which aims to 1) review market orientation, extended market orientation and strategic ...
Thailand airport operation model for the low-cost carriers
; (National Institute of Development Administration, 2014)
An expansion of low-cost carriers (LCC) has increased the number of air
passengers and visitors within a tourism system. This growth has also challenged
airports by shaping their operations. This study came forth because ...
A model of port of call management for cruise tourism, Phuket, Thailand
; (National Institute of Development Administration, 2014)
The study establishes a proposed model of port of call management for cruise
tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of
the cruise tourism in Phuket, Thailand, 2) to evaluate ...
Promoting the value of Lanna cultural heritage tourism resources for Thai youth tourists
; (National Institute of Development
Administration, 2017)
Due to loose of value of cultural heritage tourism resources, including the promoting of Thai youth tourist’ potential which they are one of the main target groups for cultural tourism of the Tourism Strategy 2015-2017 ...
Guidelines based on factors that encourage cultural festival tourism coordinators to accept and adopt marketing competencies
; (National Institute of Development
Administration, 2018)
The focus of this study is how to best support festival coordinators and festival tourism providers to adopt core competencies that will be most useful in creating a successful festival tourism marketing program. The ...
Food activity uniqueness for creative tourism development: a case study Chiang Mai, Thailand
; (National Institute of Development
Administration, 2017)
This study aimed to determine the components of Activity Uniqueness for Creative Tourism, consisting of three sub-components, namely Creative Activity, Create a Positive Distinctive Activity, and Five Sense Body and to ...