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A model proposal for tourism and hospitality undergraduate institutions in Thailand to obtain the UNWTO TEDQUAL certification
(National Institute of Development Administration, 2020)
; The relevance of the tourism and hospitality industry nowadays is a fact that cannot be denied since this sector has been one of the major players in the world’s economy for the last decades. However, the field of education ...
Process of community enhancement on tourism promotion marketing for community-based tourism destination in designated Pattaya and Vicinity area
(National Institute of Development Administration, 2020)
; This research aims 1) to develop an indicator used for evaluating community enhancement of tourism promotion marketing in community–based tourism destinations in designated Pattaya and vicinity areas, 2) to evaluate the ...
Model of customer experience management in Thai full-service restaurant
(National Institute of Development Administration, 2020)
; This study aimed to purpose the customer experience management model at Thai full-service restaurants as the customer experience management is the crucial factor for successful the restaurant business in the present. ...
Online marketing strategies for community-based tourism in the Andaman cluster of Thailand
(National Institute of Development Administration, 2020)
; The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current ...
Emotional tourist-experience design: a health-wellbeing for the active 50-plus
(National Institute of Development Administration, 2020)
; The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing ...
Developing destination safety indicators and strategy for promoting tourists' safety confidence
(National Institute of Development Administration, 2020)
; As safety and security issue is playing an important role to ensure a quality in tourism and is considering as a key factor in tourist’s decision-making process to select a destination, therefore the necessary improvement ...
The model of yacht tourism management in Phuket
(National Institute of Development Administration, 2020)
; This research proposed the Model of Yacht Tourism Management in Phuket. The objectives of this research consist of 1) study the current situation and context of the Yacht Tourism in Phuket, 2) analyze the Yacht tourist ...
Airport technical efficiency and business model innovations: a case of local and regional airports in Thailand
(National Institute of Development Administration, 2020)
; The growth in demand for air transport and the budget constraints put the pressure on airports as a service provider in the air transport system. Hence, airports are required not only to develop infrastructure, service ...
Public policy recommendations for enhancing hotel business order in Phuket Thailand
(National Institute of Development Administration, 2020)
; The research aims to (1) analyze and synthesize the laws and regulations which are related to the hotel business application in Phuket (2) investigate the methods and systems of applying for a hotel business operating and ...
Human resource management practice model of Suvarnabhumi Airport, Thailand
(National Institute of Development Administration, 2020)
; This research study proposes a model for the human resources management practices of Suvarnabhumi Airport, Thailand and has five objectives: 1) to synthesize the process of human resources management practices of Taiwan ...