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dc.contributor.advisorPeerayuth Charoensukmongkolth
dc.contributor.authorMei, Yingth
dc.date.accessioned2021-11-22T04:45:38Z
dc.date.available2021-11-22T04:45:38Z
dc.date.issued2016th
dc.identifier.otherb194325th
dc.identifier.urihttps://repository.nida.ac.th/handle/662723737/5314th
dc.descriptionThesis (M.M.)--National Institute of Development Administration, 2016th
dc.description.abstractEfficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, indicated by trust, social networking and shared language. Convenient sampling was employed to collect data from Chinese multinational corporations, 198 Chinese and 155 Thai employees participated in this study, partial least square regression was used for analyzing. After analyzing the mixed data of the two countries, positive relationship between social media use at work and all mediating variables were discovered, further, these mediating variables were all positively related to knowledge sharing, the direct relationships between social media use at work and knowledge sharing was not found. Subdividing to the two countries, the results are not so consistent with what the study assumed. This research provides practical significance for multinational corporations on developing diversification knowledge sharing strategy based on multiculturalism context.th
dc.description.provenanceSubmitted by Budsakorn Kaewpitakkan (toomool@gmail.com) on 2021-11-22T04:45:38Z No. of bitstreams: 1 b194325.pdf: 454141 bytes, checksum: 78c95ee9aae9f120dddeadcb9ac552c0 (MD5)th
dc.description.provenanceMade available in DSpace on 2021-11-22T04:45:38Z (GMT). No. of bitstreams: 1 b194325.pdf: 454141 bytes, checksum: 78c95ee9aae9f120dddeadcb9ac552c0 (MD5) Previous issue date: 2016th
dc.format.extent55 leavesth
dc.format.mimetypeapplication/pdfth
dc.language.isoength
dc.publisherNational Institute of Development Administrationth
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.th
dc.subject.otherSocial mediath
dc.subject.otherSocial capital (Sociology)th
dc.titleContribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employeesth
dc.typeTextth
mods.genreThesisth
mods.physicalLocationสถาบันบัณฑิตพัฒนบริหารศาสตร์. สำนักบรรณสารการพัฒนาth
thesis.degree.nameMaster of Managementth
thesis.degree.levelMaster'sth
thesis.degree.grantorNational Institute of Development Administrationth
thesis.degree.departmentInternational Collegeth


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