Browsing วิทยาลัยนานาชาติ by Author "Jing, Wei."
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The analysis of the community O2O (online to offline) operation model in Nanjing
Jing, Wei.; Li, Renliang (National Institute of Development Administration, 2017)
With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an ...