MODEL FOR ENHANCING GREEN PRACTICES IN THAILAND HOTEL BUSINESS
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5/1/2024
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548
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National Institute of Development Administration
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(2024). MODEL FOR ENHANCING GREEN PRACTICES IN THAILAND HOTEL BUSINESS, รูปแบบการส่งเสริมแนวคิดการดำเนินงานสีเขียวธุรกิจโรงแรมในประเทศไทย. Retrieved from: https://repository.nida.ac.th/handle/662723737/6899.
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MODEL FOR ENHANCING GREEN PRACTICES IN THAILAND HOTEL BUSINESS
รูปแบบการส่งเสริมแนวคิดการดำเนินงานสีเขียวธุรกิจโรงแรมในประเทศไทย
รูปแบบการส่งเสริมแนวคิดการดำเนินงานสีเขียวธุรกิจโรงแรมในประเทศไทย
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Abstract
This research study aims to develop a Model for enhancing green practices in Thailand hotel business, specifically targeting small hotel operators. The study focuses on understanding green practices in the context of small hotels and identifying the factors that influence the implementation of these practices in Thailand. Through a quantitative approach, the study conducted in-depth interviews with 12 successful small hotel owners or managers who have effectively implemented green practices (best practices). The objective was to determine the components of green practices and identify key success factors based on the sample.
In addition, a quantitative survey was conducted using questionnaires administered to owners or managers of 318 small hotels located in the Active Beach Cluster (Chonburi, Rayong, Trad, and Chanthaburi). The aim was to analyze the factors that affect the implementation of green practices in small hotels in Thailand. The study findings, derived from literature reviews and interviews with hotel best practices, identified four key components of green practices: optimizing the utilization of community resources (UCR), integrating environmental concepts to gain a competitive advantage (CCA), developing and disseminating environmental awareness to customers (EAC), and protecting the environment (PE).
Exploratory Factor Analysis (EFA) was employed to analyze the 20 factors that influence green practices. The analysis revealed that 16 variables could be categorized into four factors: Green Strategic Management, Leadership, Key - Partners, and Employee Empowerment. The research findings indicate a positive relationship between these independent variables and the dependent variable of green practices, with a relatively high correlation coefficient value of 0.788 (R = 0.788). The coefficient of determination (R2) was 0.621, suggesting that the model explained 62 percent of the variance in the dependent variable of green practices.
Based on these results, the study proposes a model for enhancing green practices in the hotel business in Thailand, along with an action plan that aligns with the four elements of green practices. The model aims to enable small hotels to effectively adopt and implement green practices, thereby supporting their environmental goals.
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Doctor of Philosophy (Integrated Tourism and Hospitality Management) (Ph.D.(Integrated Tourism and Hospitality Management))
ปรัชญาดุษฎีบัณฑิต (การจัดการการท่องเที่ยวและบริการแบบบูรณาการ) (ปร.ด.(การจัดการการท่องเที่ยวและบริการแบบบูรณาการ))
ปรัชญาดุษฎีบัณฑิต (การจัดการการท่องเที่ยวและบริการแบบบูรณาการ) (ปร.ด.(การจัดการการท่องเที่ยวและบริการแบบบูรณาการ))