The impact of cultural differences on business decision-making of prospective managers : a comparative study of Germany and Thailand
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2014
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2557
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eng
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application/pdf
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140 leaves
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b191194
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Ahnert, Anna (2014). The impact of cultural differences on business decision-making of prospective managers : a comparative study of Germany and Thailand. Retrieved from: https://repository.nida.ac.th/handle/662723737/6374.
Title
The impact of cultural differences on business decision-making of prospective managers : a comparative study of Germany and Thailand
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Abstract
The internationalization of the world business brings managers and companies
from different countries and cultures together. Hence, the importance of intercultural
competences of employees and managers grows significantly. Based on this fact, the
paper picks up cultural differences of Thailand and Germany by using Hofstede’s
cultural dimension theory and illuminates different ways of decision-making. The
research examines how business decision takes place and whether and how cultural
aspects influence business decision-making of prospective managers among the two
countries. Multiple regression analysis was used in order to provide a better
understanding of how business decisions are made along with cultural influences
among prospective managers from Germany and Thailand. As a result, the German as
well as the Thai prospective manager seem to decide mostly rational, but combine
their rationality with non-rational decision-making approaches. In addition to that, the
cultural impact on decision-making was not as strong as it could have been expected
due to Hofstede’s differing outcome of both cultures. Further, this paper provides
some recommendations for practitioners in enabling them to cope with cultural
differences in business decision-making within different cultural contexts and to be
sustainable successful in business.
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Thesis (M.M.)--National Institute of Development Administration, 2014