Key success factors of the ship for the Southeast Asian and Japanese youth program in diffusing Japanization paradigm to Asean countries
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2018
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2561
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eng
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application/pdf
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238 leaves
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b208132
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ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
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National Institute of Development Administration. Library and Information Center
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Pichit Thi-in (2018). Key success factors of the ship for the Southeast Asian and Japanese youth program in diffusing Japanization paradigm to Asean countries. Retrieved from: https://repository.nida.ac.th/handle/662723737/6395.
Title
Key success factors of the ship for the Southeast Asian and Japanese youth program in diffusing Japanization paradigm to Asean countries
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Abstract
The objectives of this research were: 1) to study the status, history, and
development of the Ship for Southeast Asian and Japanese Youth Program
(SSEAYP), 2) to study key success factors of the SSEAYP in diffusing Japanization
Paradigm to ASEAN countries, 3) to study the patterns of Japanization Paradigm
diffusion of the SSEAYP to ASEAN countries, and 4) to find guidelines applied from
the research findings for producing youth-camp activity media in Thai context. The
methodology of this research was mixed methods: qualitative and quantitative.
The research findings were: 1) the SSEAYP is an international relations
activity in the form of youth-camp activity media to comply with the cooperation
between Japan and ASEAN member countries. It also communicates the Japanization
Paradigm to ASEAN countries. From the study of the SSEAYP’s history, the
SSEAYP was established by the intention of Japanese government after World War II
to alleviate and resolve image crisis of Japan and severe protest against Japanese
products and economy by Southeast Asian countries. Besides, the SSEAYP was
aimed to respond to Japanese national security, Japan-ASEAN international relations,
and ASEAN Community policies. Hence, the SSEAYP was established in 1974 and has
been operated continually and yearly for over five decades up to present. The history
of the SSEAYP was divided into five periods: the prehistory of the SSEAYP, the
beginning of the SSEAYP history, the SSEAYP and network development, prosperity of ASEAN, and Japan-ASEAN parallel development. Development of each period
was found to be varied in different dimensions: activity, communication, network, and
cooperation. As a result, the SSEAYP has been widely accepted as an effective
program with high potential, which can be applied as a success prototype for
organizing a youth-development project. 2) Key success factors of the SSEAYP found
from qualitative research were participation, network, incentives, and reputation. Such
success factors were connected in order. Specifically, participation led to network
establishment and development, to provide incentives, and to bring about reputation
sequentially. However, from multiple regression analysis, only three factors were found
to be related to the success of the SSEAYP with statistical significance: participation,
incentives, and reputation. 3) Two patterns of the Japanization Paradigm diffusion to
ASEAN countries of the SSEAYP were found: cultural integration and cultural
imperialism. Both were based on the process of intercultural communication
composing of 15 sub-activities. Each activity was planned to achieve the same goal of
improving Japan’s image and of diffusing Japanization Paradigm to ASEAN society.
Moreover, six dominant Japanese culture or Japanization Paradigm were reflected in
the sub-activities of the SSEAYP: Japanese discipline, critical thinking, and
management style, Japanese costume, Japanese performance and plays, Japanese
food, and Japanese rituals. Furthermore, it was found that concrete or material
cultures were diffused by cultural integration while non-material culture by cultural
imperialism. 4) The findings and the body of knowledge from this study can be used
as guidelines and a prototype for creating a youth-camp activity media in
Thailand. Besides, the results also induced the organizations responsible for youth
development, i.e., the National Scout Organization of Thailand (NSOT), the Children
and Youth Council of Thailand (CYCT), and the Student Union of Chandrakasem
Rajabhat University towards shared learning and exchange on the development of
youth activities. This shared learning and exchange eventually led to an agreed policy
in establishing the confederation of children and youth networks, functioning as a
coordination center of the network to promote and develop collaborative learning for
children and youth.
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Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2018