Browsing by Subject "Trust"

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The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective
Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)
C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they do not trust the seller and providing platforms. So, this study proposed the nine antecedents as Familiarity (FAM), Experience and Habit (EXPHAB), Information Quality (IQ), Perceived Privacy Protection (PPP), Perceived Security Protection (PSP), Positive Reputation of Selling Party (RSP), Consumer Disposition to Trust (CDT), Hedonic Motivation (HM), Price Value (PV) and aim to see the influence that nine antecedents will affect to consumer’s trust (TRUST), perceived risk (RISK), perceived benefit (BENEFIT), and purchase intention. Moreover, there is a scarcity of research in this type of market, and the concept of C2C electronic classified marketplaces is still not clear. This study aims to analyze consumer purchase intention in C2C electronic classified marketplace in Thailand using a holistic standpoint to understand the role of trust, risk and benefit perception based on the scope of five different categories of the antecedents grounding on Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), and Extending Unified Theory of Acceptance and Use of Technology (UTAUT2). A questionnaire survey is conducted by using both online and offline survey to confirm the relationship between all major constructs of the proposed model. Data analysis tested the conceptual model by establish the convergent and discriminant validity of variables and test proposed hypothesis by using statistic programming. Covariance Based Structure Equation Model (CB-SEM) applied to test the research model fit. The result shown most respondents used C2C electronic classified marketplaces based on social media as Line, Facebook, and Instagram. Consumer’s trust will directly affect by a positive familiarity, experience and habit, a good quality of information, and consumer high disposition to trust. Accurate information will generate consumers’ trust and security protection will reduce risk perception in online marketplaces. A Positive reputation of seller and intermediary platform leads to higher risk perception. High disposition to trust characteristic can easily generate consumer’s trust and hedonic motivation influences to benefit perception and a particular perception leads to purchase intention. Price value influences on both consumer benefit perception and purchase intention. Trust and perceived benefit positively affect to consumer purchase intention, conversely high-risk perception leads to high purchase intention.
Factors influencing level of trust in the Russian state mainstream media news : case of Moscow undergraduate students
Freiberg, Phillip Y.; Kasemsarn Chotchakornpant (National Institute of Development Administration, 2021)
In the modern social sciences, the concept of trust is considered an essential element of the socio-cultural potential of each given society. The credibility (trustworthiness) of the media is a set of ideas and attitudes of the audience that allow government institutions to increase or maintain their social resources, at the time of the rise of information through the Internet is rising in Russia, and the overall propensity to trust by the Russian society is falling. Overall trust in general and trust in mass media, in particular, are of interest to researchers from various fields of science: sociology, social psychology, economics, political science, public administration, and philosophy, and in each of fields scientists have already made a considerable contribution to understanding the various aspects of this phenomenon and although given the increasing relevance of the issue of trust in modern society, this object has great research potential. The goal of this work was to establish a causational relationship between the level of trustworthiness (social capital) of the political power (via its administration and mass media) and the level of trust in its messages by Moscow undergraduate students. Quantitative data analysis was performed using the survey responses from 401 undergraduate students in Moscow’s ten universities. The sample was constructed in proportion to the structure of the population of Moscow undergraduate students. The findings suggest that the current Russian Government’s approach to increasing the level of competence of government and MSM is insufficient, greatly offset by the presence of alternative sources of information in cyberspace (collectively referred to as AIM in this work). Specifically, the values of Government and MSM directly influence the level of trust in the MSM news. This research identified various elements of social capital that influence the level of trust in MSM news as well as the Propensity to Trust, an innate quality highly specific to each respondent. This research demonstrated a link between elements of the Social Capital of government and public institutions and levels of trust in State MSM. At the same time, it became evident that lower levels of values of the Russian government and State MSM lowered the overall trust in state MSM news. Alternative Internet Media, on the other hand, having a higher level of values draws more and more audiences from the traditional MSM, which certainly indicated people’s attitudes, not least of which is trust. At the same time, this work demonstrated that people's innate Propensity to Trust also influences their level of trust in Russian State MSM. In the revised hypothesis, it was hypothesized that Propensity to Trust can be altered over time, which brings us back to the old debate of Nature vs nurture, which involves the extent to which particular aspects of behavior (Propensity to Trust) are a product of either inherited (i.e., genetic) or acquired (i.e., learned) influences, such as social conditioning.
The creation of trust culture in the organization of food cluster in Chiang Rai province
Chongpet Janla; Renliang Li (National Institute of Development Administration, 2019)
The purposes of the study were to study characters and steps of trust available in Chiang Rai's cluster of food organization, to search for the possible promotion of trust culture among the cluster of food organizations of Chiang Rai and to synthesize models of trust culture in food organization of Chiang Rai. This research uses qualitative methods with collecting data via 36 in-depth interviews, engage in group focus using an analysis, interpretation with descriptive statistics. Data were validated by employing the Triangular Techniques and were analyzed by qualitative methods. The results of the research found as followed: The characteristics of trust at the individual level consist of 3 mains; components, namely personality traits to ability and interpersonal interaction and at the organizational level, it is a kind of trust that does not depend on anyone factor but depends on many factors i.e., competency, honesty, and sacrifice of leaders, favorable organizational structure and culture and return to society in the form of a learning center. However, Form of trust that exists in the organization Found that it can appear in 2 forms, namely the form of trust in the organization in the form of action Expressed in the form of participatory management That requires the cooperation of all members to act simultaneously to help each other. and a form of trust in the organization in the form of ideology. Ideological beliefs include a dedication to the organization Sacrificing self-interest for the group and values about unity. The methods to create trust culture in an organization used by the food processing groups in Chiang Rai based on the principles of ‘Care’ ‘Share’ and ‘Fair’. The 3 principles used could change group members’ attitudes, behavior and communication methods leading to trust in their organization. To synthesize models of trust culture in the food organization of Chiang Rai, the results found in a 3-step process for enhancing trust, the name the first step to promote changing attitudes of group members is leaders must promote values and make a model by using the main Care Share Fair. The second step is promoting the group to change behavior for cooperation and sacrifice by using participatory management, transparency, auditing, and doing activities that benefit all parties to distribute fair compensation benefits to all parties. The third step is promoting the change in the use of communication language to promote trust by using reasoning communication Not forced or ordered by emotion and power. Recommendations: the creation of trust culture must have a norm value leading to desirable behavior. In addition, members’ values also needed to be consistent with that of the organization. It is therefore plausible to create the trust process within the community increasingly. This can be done via various community activities that promote unity and trust.