สถาบันที่พ่อสร้าง สถาบันบัณฑิตพัฒนบริหารศาสตร์

Sport event is a main driver that generate large proportion of income of sport tourism industry which is a growing sector of global tourism industry. However, it remains relatively untapped research in Thailand. Triathlon event is chosen as a case study for this research as it is becoming very popular in Thailand, yet there is no research being done. The scope of the study has been defined by the following research objectives (1) To access the level of Thai triathletes’ perceptions towards the sport event elements, destination attributes, event...

The objective of this study was to examine the effect of Authentic Leadership (AL) on Innovative Work Behavior (IWB) with a consideration on the moderating effect of Innovation Adoption (IA) on that effect. Four questionnaires were used to collect data, aimed at measuring demographic information, authentic leadership, innovative work behavior, and innovation adoption of the respondents who were employees working in a private Thai company.  The authentic leadership and innovative work behavior questionnaires were derived from previous research, ...

This study aims to explore the NPRU students’ views on how English reading skills were taught through the use of a traditional teaching approach, investigate the NPRU students’ views on how the teacher teaches English reading skills through the use of a multimodal approach, and find out what the NPRU students and the teacher have experienced from the use of the two different approaches. The results from the use of questionnaire surveys and semi-structured interviews show that most students felt very uncomfortable with the use of the traditional...

          The research of Level of civic engagement on Facebook and factors and motivations to create civic netizens: case study of Assumption university students is a quantitative and qualitative research. The researcher uses an experiment on Facebook and in depth interview to find (1) level of engagement (2) factors facilitate university students to become civic netizens (3) motivations facilitating for youth to become civic netizens (4) approach to create civic netizens. The research result demonstrates that (1) Thai youth have low level of ...