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แนวทางในการลดการปลดปล่อยก๊าซเรือนกระจกของบริษัทขนส่งทางบกแห่งหนึ่ง
ปัณฑิตา กงทอง; ฆริกา คันธา; วิชชุดา สร้างเอี่ยม (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2023)
การขนส่งในปัจจุบันด้วยเครื่องยนต์สันดาปที่มีแหล่งพลังงานมาจากฟอสซิลก่อให้เกิดการปล่อยก๊าซเรืนกระจกจำนวนมากทำให้เกิดภาวะโลกร้อนและสภาพภูมิอากาศแปรปรวนทวีความรุนแรงมากยิ่งขึ้นทำให้หลายภาคส่วนร่วมมือกันลดการปล่อยก๊าซเรือนกระจกไม่เพียงแต่ภาคขนส่งแต่เนื่องด้วยภาขนส่งยังคงต้องใช้เชื้อเพลิงที่มาจากฟอสซิลเป็นแหล่งพลังงานหลักในการขับเคลื่อนรถบรรทุกเครื่องยนต์ การศึกษานี้จึงมุ่งหาแนวทางการลดการปล่อยก๊าซเรือนกระจกจากการดำเนินงานการขนส่งและพบน้ำมันที่มีคาร์บอนไดออกไซด์ต่ำ สามารถใช้ได้กับเครื่องยนต์สันดาปเครื่องเดิม มีการใช้จริงในรถยนต์ส่วนบุคคลแล้วในต่างประเทศ แด่ยังไม่พบในภาคขนส่งหากนำน้ำมันคาร์บอนต่ำมาพัฒนาต่อยอดในภาคขนส่งทำให้มีการปล่อยก๊าซเรือนกระจกลดลงจะส่งผลดีต่อโลกและเหล่าสิ่งมีชีวิตบนโลก อย่างไรก็ดีในประเทศทยยังไม่มีการจำหน่ายแต่ถึงกระนั้นอยากให้ผลักดันนำน้ำมันคาร์บอนต่ำมาใช้และทดสอบถึงประสิทธิภาพการลดการปล่อยคาร์บอนกับเครื่องยนต์สันดาปสำหรับรถบรรทุกในประเทศไทย
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The effects of knowledge management on employee performance
Kanokwan Srisunthorn; Tippawan Lorsuwannarat (National Institute of Development Administration, 2023)
The objective of this study is to develop a model for the effects of knowledge management on employee performance and to test the relationship of the variables, transformational leadership, knowledge management process, and employee competency effecting employee performance: Cases of Thai State Enterprises in the Electricity Sector. The conceptual framework uses the concept of Resource Base View. This research study is a mixed research. This is a research that uses both quantitative and qualitative methods together, to find answers to the research hypotheses. The population used in the study was the personnel of Thai state enterprises in the electricity sector, comprising the Electricity Generating Authority of Thailand, Provincial Electricity Authority, and Metropolitan Electricity Authority. The study population comprised personnel under the Central Office totaling 12,615 persons. The study used electronic questionnaires as a tool to collect data until a total of 1,213 responses were obtained, and used correlation test statistics and Multiple Regression Analysis in the inferential statistical test. In addition, to support the results of the quantitative research, qualitative research through in-depth interviews was used as a tool to describe the results in detail.  The results of the quantitative research found that the relationship of the variables was consistent according to the conceptual framework and the research hypothesis. On transformational leadership, there was a high level of positive correlation with employee performance. Transformational leadership had a moderately positive correlation with employee competency. The knowledge management process had a relatively high positive correlation with employee performance. Employee competency was highly positively correlated with employee performance. Transformational leadership was positively correlated with employee performance through the Partial Mediator employee competency variable. Transformational leadership showed a positive correlation to employee performance through the partial mediator knowledge management process using qualitative data obtained from interviews. The quantitative research results were supported by qualitative data. The results of the quantitative study found that factors support correlation with employees’ good performance, opportunity, empathy, and morale, and help them get mentoring, trust, and involvement in introducing new ideas, as well as seeing the value and importance of work from supervisors or colleagues when they have a leader with good policy and vision, good welfare and  there is promotion for the development of people's competency within the organization. In addition, the personnel must be committed to self-development. The success factor of knowledge management in organizations comes from the commitment of the top leaders, having guidelines that are consistent with government policy and state enterprise assessment, as well as emphasizing knowledge management processes as the basis of innovation. There is an exchange of knowledge and having access to knowledge through information technology.  Future research studies should be “The effects of knowledge management on employee innovation”.   
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การปรับตัวของคนจนเมืองในกรุงเทพมหานครเพื่อความมั่นคงในการดำรงชีพภายใต้ภาวะวิกฤตโควิด 19
วัลย์ลิกา ลิ้มสุวรรณ; อาแว มะแส (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2024)
การวิจัยนี้มีวัตถุประสงค์เพื่อศึกษาสภาพความเปราะบางที่ส่งผลกระทบต่อความยากจนและความเสี่ยงในการดำรงชีพรวมถึงการปรับตัวตลอดจนแนวทางการสร้างความมั่นคงในการดำรงชีพในภาวะวิฤตโควิด 19 ของครัวเรือนยากจนในชุมชนแออัด กรุงเทพมหานคร การดำเนินการวิจัยเป็นไปตามระเบียบวิธีวิจัยเชิงคุณภาพ ด้วยการลงพื้นที่ภาคสนามเพื่อรวบรวมข้อมูลในชุมชนแออัด จำนวน 2 แห่งที่เลือกมาแบบเจาะจง คือ 1) ชุมชนริมคลองพระยาราชมนตรี เขตบางบอน ซึ่งตั้งอยู่บริเวณชานเมือง และ 2) ชุมชนวัดช่องลม เขตยานนาวา ซึ่งตั้งอยู่ย่านใจกลางกรุงของกรุงเทพมหานคร การรวบรวมข้อมูลใช้วิธีการสัมภาษณ์เชิงลึกเป็นหลัก เสริมด้วยการสังเกตและการสนทนากลุ่ม เครื่องมือในการวิจัยประกอบด้วยแบบสำรวจทรัพย์สินที่เกี่ยวข้องกับการดำรงชีพ แนวคำถามสำหรับการสัมภาษณ์เชิงลึก แบบบันทึกการสังเกต และแบบบันทึกการสนทนากลุ่ม   ผลการศึกษาพบว่าครัวเรือนยากจนในชุมชนแออัดส่วนมากมีทรัพย์สินที่จำเป็นต่อการดำรงชีพอย่างน้อย 3 ด้าน ได้แก่ ทรัพย์สินมนุษย์ ทรัพย์สินทางกายภาพ และทรัพย์สินทางการเงิน ซึ่งเป็นปัจจัยสำคัญที่ช่วยให้ครัวเรือนยากจนสามารถปรับตัวและดำรงชีพอยู่รอดภายใต้ภาวะวิกฤตโควิด 19 ด้วยการรับมือและปรับตัวบนพื้นฐานของทรัพย์สินที่มีอยู่หรือสามารถเข้าถึง ด้วยการแปลงทรัพย์สินต่าง ๆ ไปเป็นทุนในการดำรงชีพ อีกทั้งยังสามารถฟื้นคืนสู่สภาพเดิมได้ด้วยการประยุกต์ใช้ทุนที่มีอยู่ให้เกิดประโยชน์สูงสุด เสริมด้วยการสนับสนุนจากทุนทางสังคม โดยสามารถบูรณาการความร่วมมือในรูปแบบเครือข่ายประชาสังคมและการพึ่งพาญาติพี่น้องซึ่งส่วนมากอาศัยอยู่ในชุมชนอื่น ๆ นอกกรุงเทพมหานคร   เมื่อเปรียบเทียบระหว่างชุมชนพบความแตกต่างบ้างระหว่างทรัพย์สินที่มีหรือเข้าถึง และระดับการปรับตัวของสมาชิกชุมชนในภาพรวม โดยเกี่ยวข้องกับความแตกต่างของทรัพย์สินและแรงกระตุ้นให้มีการตื่นตัวเพื่อวางแผนในการรับมือกับภัยพิบัติในอนาคต ข้อเสนอแนะเชิงนโยบายจึงควรส่งเสริมให้เกิดความเข้มแข็งของทุนทางสังคมในรูปแบบเครือข่ายทางสังคมที่มุ่งเน้นการร่วมมือกันช่วยเหลือบรรเทาทุกข์และดำเนินการอย่างต่อเนื่องเพื่อยกระดับการดำรงชีพภายหลังภาวะวิกฤต จะสร้างพลังขับเคลื่อนสังคมให้พัฒนาไปได้อย่างมีประสิทธิภาพและเป็นรูปธรรมต่อไป
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Developing model of healthy tambon project thaihealth promotion foundation implementation
NISA RATTANADILOK NA PHUKET; Somsak Samukkethum (National Institute of Development Administration, 2023)
Developing a model of the Healthy Tambon Project of ThaiHealth Promotion Foundation implementation, studying the health wellness sub-district project of Thai Health, and developing a model for implementing the Tambon Health Project of Thai Health. This research is qualitative. Data were collected through a Documentary Study and an in-depth interview with (1) a Person who sets the policy for the implementation of the Tambon Health Project of Thai Health and (2) Organization leaders and personnel in the Tambon Health Project of Thai Health. 2 areas (Jedeechai Subdistrict Administrative Organization, Pua District, Nan Province and Banhaet Municipality, Banhaet District, Khon Kaen Province), a total of 34 persons were used to analyze the data by interpretation and data analysis by content analysis and present the research results by descriptive analysis. The results of the research had the strengthening community by using the "P4ASSION Model" consisted of (1) a Plan of community development, (2) Participation, (3) Physical Capital, (4) Positive of Knowledge Management, (5) Agent of Change, (6) Social Capital, (7) Self-Management Community, (8) Internal Community Networking, (9) Organization and (10) Networking of External Community. Participating in supporting local government organizations to build community strength through cooperation in the area will help develop partnerships with leading organizations so that communities can strengthen the area.
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Network learning process for smart farmer's self development
PANNIKA NGAMCHAROEN; Renliang Li (National Institute of Development Administration, 2023)
Network Learning is an essential and necessary factor to agricultural sections’ development since learning process which all community members can participate would bring to strengthen agriculturists by applying learning attitudes and experiences of network members to develop their learning process. This research article aims to: 1) Study learning process through agriculturists’ learning network in Pak Chong District, Nakhon Ratchasima Province, who aim to transform themselves into intelligent agriculturists. 2) To study the problems and obstacles in the learning process through the network of farmers to develop themselves to be smart agriculture in Pak Chong District Nakhon Ratchasima Province 3) To use the information obtained to develop the learning process from an appropriate network of farmers in Pak Chong District  Nakhon Ratchasima Province Data collection in the learning process through agriculturists network from 3 sample groups; organic vegetable farm owner group, local governor group, and related local academic institute staff group, by using structural deep interview with an observation from qualitative research methods. The results showed that: 1) Learning process through agriculturist network initiated from occurrence of individual problems or requirement of self-development of members in network; secondly, exchanging problems among network members; thirdly, establishing space for exchanging knowledge and concluding lessons learned to operate altogether; fourthly, evaluation and adjusting; fifthly, a continuation of activities and expansion of cooperation region to build relationship and pursue for more explicit knowledge. 2) Problems and obstacles found were intermittence of activities; gathering and consulting happened only when issues, such as pest problem, occurred, the solution would be operated sluggishly. 3) Appropriate process development is to promote learning to occur at the individual level. At the community level, there should be activities that encourage ties with the network. In the network, cooperation between the networks should be promoted. Besides, the issue of overlapped work from government and lack of continuous coordination among organization caused the discontinuous giving knowledge accordingly. Consequently, to establish the highest advantages in learning for agriculturists, government holds the key role to promote and support local level activities exceedingly. For proper solution would be integration and coordination in all sections such as public and academic sector including cooperation of agriculturist group, as the results from learning among network group can be adapted and create more explicit knowledge to improve the quality of life of agriculturists which lead to the stability of life, the abundance of economic and elevate the quality of agriculture itself as well.
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The role of entrepreneurial and customer orientation on success and sustainability of firm performance through knowledge creation process
HONG ZHANG; Vesarach Aumeboonsuke (National Institute of Development Administration, 2023)
This study examined the influence of entrepreneurial orientation and customer orientation on firm performance through the knowledge creation process. The research findings reveal new patterns of business performance success and sustainability based on core factors. Structural equation modeling using Amos version 24.0 was employed to analyze the data collected through a questionnaire survey of 319 managers in Chinese-funded enterprises in Thailand. The results demonstrate a significant impact of entrepreneurial orientation and customer orientation (p<.001) on the knowledge creation process, confirming the mediating role of the knowledge creation process in the relationship between entrepreneurial orientation and customer orientation on firm performance. Thus, both entrepreneurial orientation and customer orientation make significant contributions to the sustainability of firm performance through the knowledge creation process. Additionally, the study indicates that Chinese-funded enterprises in Thailand exhibit stable strategic orientation, possess effective knowledge management systems, and achieve successful firm performance, thereby indicating a sustainable internal environment. These research findings provide valuable guidance for strategic planning and implementation of overseas start-up enterprises and assist entrepreneurs in analyzing the internal environment of their enterprises when investing abroad.
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The influence of emotional labor on organizational citizenship behavior of teachers—taking secondary vocational schools as example
QIANG HAO; Xuemei Sun (National Institute of Development Administration, 2023)
As high emotional workers, teachers' emotional labor is deeply involved in building teaching effectiveness, creating working atmosphere and improving organizational performance. In order to ensure the quality of secondary vocational education, it is necessary to pay attention to the construction and management of secondary vocational teachers and improve their organizational citizenship behavior. It is possible to achieve organizational goals and improve the overall performance of the organization through the voluntary organizational citizenship behavior of secondary vocational teachers beyond their personal work responsibilities. In educational work, teachers need to make matching emotional expressions according to the potential emotional rules set by the organization, and more emotional efforts are also needed to interact with leading colleagues. At present, there are some problems in the emotional labor of secondary vocational teachers in China, such as high-intensity emotional consumption caused by complex working environment, difficult compensation of emotional resources caused by lack of school organization care, and insufficient emotional literacy of teachers affecting teachers' emotional regulation. Secondary vocational teachers need to judge and express reasonably in specific situations. However, their emotional labor is not always under reasonable emotional control. Once the emotional feelings are inconsistent with the organization and expression rules, emotional resources will be consumed. If they are not compensated accordingly, it will affect teachers' work attitude and performance. Based on this, we need to examine and optimize the impact of teachers' emotional labor on organizational citizenship behavior. Therefore, on the basis of theory of resource conservation and social exchange theory, this paper takes the 'Stress-Strain-Outcome' (S-S-O) model as the theoretical analysis framework, constructs the action path and research model of emotional labor of secondary vocational teachers on organizational citizenship behavior, tests the intermediary role of psychological contract and work engagement between them, and explains the mechanism of emotional labor of secondary vocational teachers on organizational citizenship behavior, explores the moderating role of organizational support between emotional labor and psychological contract. In this paper, a mixed research method is of 20 secondary vocational teachers in-depth interviews to clarify the direct correspondence between the two variables, the initial verification of research hypotheses to increase the diversity of data collection. Then through the questionnaire analysis (846), the hypothesis test was carried out, and the data were statistically analyzed by SPSS26.0, and validation of the model using Mplus 8.3. The value of this study is mainly reflected in: 1) Combined with the actual work of secondary vocational school teachers, the study focused on the emotional weakening of work focus and the surface acting of employee focus; 2) Reveals the influence mechanism of emotional labor on organizational citizenship behavior and its boundary conditions; 3) Enriched the empirical research of organizational support as a moderator variable. The research enlightenment of this paper is mainly aimed at two angles: From the organizational level, including measures such as optimizing the organizational management system, creating an organizational support atmosphere, and carrying out emotional labor management training; From the individual level, including improving job competency, actively improving work attitude and flexibly adjusting personal emotions.
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Research on the impact mechanism of digitalization capability on organizational resilience of chinese manufacturing enterprises
XINYU WU; Zhongwu Li (National Institute of Development Administration, 2024)
At present, a new round of industrial revolution driven by technologies such as the Internet of things, big data, robotics and artificial intelligence has arrived, the strategic significance of the real economy has become more prominent, and the manufacturing industry is facing severe challenges and major opportunities. The digital intelligence of manufacturing is the core of the new round of industrial revolution, and improving the digitalization capabilities of enterprises, thereby improving the adaptability of enterprises in the internal and external environment, and enhancing the resilience of enterprises are urgent issues that every enterprise needs to consider. In the context of the digital economy era, studying the digital transformation process of Chinese manufacturing enterprises can provide a theoretical basis for Chinese manufacturing enterprises to improve their level of innovation and environmental adaptability on the one hand, and valuable suggestions for improving the management mode of Chinese manufacturing enterprises and achieving long-term competitiveness on the other. Based on the current scenario, Chinese manufacturing firms should pay attention not only to their dynamic innovation ability to adapt to the environment, but also to the vital role of knowledge management in it. As a result, this paper discusses the intrinsic mechanism of digitalization capabilities (the DT application ability and the DS integration ability) on organizational resilience, and verifies the mediating role of exploratory and exploitative innovation, as well as the moderating role of knowledge management, based on dynamic capabilities theory and ambidextrous innovation theory. The mechanism influence relationship between these variables is empirically analyzed in this paper using SPSS and AMOS, primarily to verify the influence relationship between the DT application ability, the DS integration ability, exploratory and exploitative innovation of intermediate variables, and organizational resilience of dependent variables in the model. The findings of this study can provide illumination and reference for how Chinese manufacturing businesses can increase enterprise resilience through digitalization skills, as well as how to support the benign development of enterprises. Furthermore, the empirical study findings of this work have significant practical and academic value, as they may serve as a theoretical reference and foundation for Chinese manufacturing businesses to optimize management practices and government regulatory departments.
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Factors influencing consumer's purchase intention in e-commerce live streaming shopping--based on the social presence theory and tam
CHAO XU; Zhongwu Li (National Institute of Development Administration, 2023)
The development of information technology and the popularity of smart devices have gradually changed people's way of production, life, and thinking and promoted the constant replacement of social media. The model of live streaming should emerge in time. With its unique advantages in drainage ability, sociability, and sense of experience, the live streaming mode has attracted much attention. In increasingly increasing industries, a new development opportunity for online e-commerce has valued its powerful ability to monetize content. With the continuous upgrading of consumption mode, consumers pay more and more attention to the sense of experience in consumption, and the traditional online shopping mode of "graphics" has been increasingly unable to meet consumer demand. The "e-commerce + live broadcast" mode has received wide attention in this context. It perfectly integrates the "person-goods - field", and novel forms of commodity information presentation and communication have brought consumers more accurate visual and perceptual experiences. E-commerce live streaming has become an important way for consumers to shop and a new way to obtain information and carry out social activities.  Therefore, it is of great practical significance to study consumers' purchase intention in live streaming shopping to develop e-commerce live streaming. This study collected 453 online data of consumers who use live streaming shopping, aiming to determine the main factors influencing consumers' willingness to use live streaming shopping. The relevant features of live streaming shopping are deconstructed into interactivity and vividness; combined with the technology acceptance model (TAM) and the introduction of psychological motivation (social presence), the purchase intention model of live streaming shopping consumers is constructed. The effective sample data were processed by SPSS 24.0 and AMOS 24.0. The research results show: perceived usefulness has the most significant impact on purchase intention, followed by social presence, interactivity, perceived ease of use, and vividness; Social presence had the most significant influence on perceived usefulness, followed by perceived ease of use, interactivity, and vividness. Interaction has the most significant impact on social presence and vividness. Psychological factors are essential in consumers' use of live streaming shopping. Integrating management and psychology expands the research channel of consumers' behavioral intention in live streaming shopping. In practice, the research results provide valuable guidance for live streaming merchants and anchors to formulate effective marketing strategies and suggest specific development for live streaming shopping platforms. Finally, this study's limitations and follow-up research prospects are also explained.
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The impact of social media analytics practices and social media agility on business performance of firms in thailand: the antecedent role of entrepreneurial orientation and the moderating effect of environmental dynamism
WORACHET ONNGAM; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2024)
Businesses in Thailand are becoming more reliant on social, as it is an increasingly vital tool for standing out from the competition and attracting clients whose social media habits have been revolutionized. Given the widespread advocacy for social media use, adopting social media alone is no longer sufficient; SMEs must develop competence in areas like social media analytics practices and social media agility to surpass competitors. This research aims to bridge the identified gaps in existing literature through the lens of RBV theory. Firstly, this study analyzes the effect of social media analytics practices and social media agility on business performance. Moreover, this research examines whether social media analytics practices can determine the level of social media agility that firms exhibit. Secondly, this study explores the moderating effect of environmental dynamism on the link between social media agility and business performance. Lastly, this research aims to investigate the role of entrepreneurial orientation as a determinant of social media analytic practices and the social media agility of firms. The results of the study indicated a positive effect of EO on social media analytics practices. It also confirms that EO plays an influential role in enhancing social media agility, with social media analytics acting as a mediator in this relationship. Furthermore, the results revealed a positive relationship between social media analytics practices and social media agility. Besides, the study revealed the mediation effects of social media analytics practices and social media agility in the relationship between EO and firm performance. These findings emphasize that EO has an indirect influence on firm performance, with social media analytics practices and social media agility serving as crucial mediators. Lastly, the study found that environmental dynamism does not moderate the relationship between social media agility and firm performance. This implies that social media agility remains influential in determining firm performance, regardless of external environmental changes. This research highlights the importance of prioritizing the development of EO, social media analytics practices, and social media agility as essential resources and capabilities to enhance performance in a rapidly evolving business landscape. By focusing on these areas, SMEs can effectively engage with customers on social media platforms, and leverage data-driven insights to drive success and maintain a competitive advantage.
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Factors influencing gig workers' satisfaction and commitment on the knowledge service providing platforms based on the self-determination theory: the case study in china 
LIQIAN YANG; Aweewan Panyagometh (National Institute of Development Administration, 2023)
With the development of technology, knowledge service providing platforms are growing quickly. There were 1,021 financial investments totaling up to 131.3 billion yuan in knowledge service providing platforms in the past seven years. The gig economy has also been widely discussed in the last decade. This research is based on the self-determination theory (SDT) with the aim to study how social capital, gig workers’ intrinsic motivation, and extrinsic motivation influence their work satisfaction and commitment, with this study focus on the gig workers who work in the top six knowledge service providing platforms in China. This study provided the contribution of literature on self-determination theory and the application of the gig economy in knowledge service providing platforms industries. The quantitative research method was applied in this research. Online questionnaires were distributed to the respondents to conduct the survey, and a total of 1049 valid respondents were received. The study compared two groups: the gig workers with full-time jobs and the gig workers without a full-time job. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the data and generate the results. It was found that both groups of gig workers, those with full-time jobs and those without have the same direction in which self-determination and social capital are positively associated with intrinsic motivation. Both intrinsic and external motivation have a positive influence on gig workers’ satisfaction and commitment. Finally, the academic and practical contributions are discussed.
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The causes and intervention of young teachers’ job burnout in Chinese vocational colleges
SHAOXIAN WANG; Zhongwu Li (National Institute of Development Administration, 2024)
The phenomenon of occupational burnout is widely prevalent in contemporary society, particularly among occupational groups with high levels of repetitive work tasks, such as teachers. This is especially pronounced among young teachers in Chinese vocational colleges, where the issue of occupational burnout has become increasingly prominent, posing a threat to the sustainable development of vocational colleges.Therefore, identifying effective interventions to alleviate occupational burnout and mitigate its negative impacts has become increasingly significant. This study uses young teachers from vocational colleges in Guangxi as the empirical research subjects, employing quantitative analysis to explore the issue of occupational burnout. It combines theoretical research and practical investigation results to propose relevant intervention strategies for occupational burnout. The key findings of this study include: (1) Male teachers experience higher levels of occupational burnout than female teachers, and the incidence rate is highest among teachers aged 36-40. Teachers aged 20-25 have the highest self-efficacy, while the rate of burnout is most serious among lecturers. Teachers with over 15 years of teaching experience have the highest incidence of occupational burnout. (2) Occupational burnout is significantly negatively correlated with transactional psychological capital, interpersonal psychological capital, perceived behavioral control, cognitive social capital, occupational values, as well as self-efficacy. (3) Occupational values play a partial mediating role between transactional psychological capital and occupational burnout, while self-efficacy acts as a moderator in this relationship. Based on the research findings, this paper puts forward a series of intervention strategies for addressing occupational burnout among young teachers in vocational colleges. These strategies take into account the perspectives of teachers, society, as well as schools, with a particular emphasis on enhancing psychological adjustment abilities, improving psychological capital, and developing perceived behavioral control at the teacher level to prevent the occurrence of occupational burnout emotions. The significant contribution of this study lies in not only providing a comprehensive and in-depth theoretical framework that explains the phenomenon and causes of occupational burnout but also offering empirically supported, actionable intervention measures. These measures have important practical implications for alleviating occupational burnout in young teachers, maintaining the stability of the educational environment, as well as realizing the sustainable development of vocational colleges. Furthermore, the research findings also provide new evidence for the theoretical study of occupational burnout and lay the foundation for future research.
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A study of the relationship between abusive supervision and employees' innovation performance: the moderated mediating role of psychological contract, psychological empowerment, and knowledge sharing
WENJING KE; Xuemei Sun (National Institute of Development Administration, 2024)
Knowledge is an essential organizational resource that supports organizations to remain competitive in the familiar areas of uncertainty, variability, and risk marketing. Research shows that knowledge sharing significantly affects organizational achievement and novelty. Employees are willing to share their knowledge (psychological roles and external support). It points out the conditions for investing significant cost and effort to participate in process knowledge contribution. It promotes this knowledge sharing and incentivizes creative outcomes by establishing organizations implementing role identification and good. Some subjects have carried out relevant research on the influencing factors of creativity achievement. They show that employees, organizations, and constant factors of employees and organizations influence creative achievement. Among them, the psychological aspect is a critical perspective. The intrinsic motivation tendency of employees and the abuse of supervision by organizations and leaders indirectly affect employees' job role identification. So, what is the effect of abuse on creative achievement? Is regulatory abuse harmful? Employees adopt positive behaviors. In addition, the psychological contract formed by psychological delegation and knowledge sharing is a multi-dimensional structure. Are there corresponding relationships between different types of psychological contracts and different types of knowledge sharing through psychological empowerment? What is the impact of the link between abusive supervision and employee creative achievement? In addition, when employees perceive abusive management in the organization, some perceive LXM as distrustful. When some employees think about future career development requirements, they lose confidence, and work roles are inconsistent. Therefore, organizations should strengthen employees' perception of job role recognition. The creative achievement of the employee as motivation through the psychological cognition of the employee. What does regulatory abuse have to do with the impact of creative achievement? Based on the relevant theories of psychological empowerment, knowledge sharing, and creative achievement, this study constructs a research model of "abusive supervision - psychological contract - psychological empowerment - knowledge sharing - employee creative achievement," with psychological empowerment and knowledge sharing as the moderate mediate variables. The theoretical and empirical analysis found a relationship between abusive supervision and creative achievement, abusive supervision and psychological empowerment, knowledge sharing and psychological empowerment, knowledge sharing and creative achievement, and the chain moderated the mediating role of psychological burden and knowledge sharing.
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Tourism service management and foreign senior Travelers' behavior in Thailand
SUMALEE WONGCHAROENKUL; Sid Suntrayuth (National Institute of Development Administration, 2024)
This quantitative research studied factors in the management of the quality of life, delivered by tourism services to senior foreign travelers and the factors that influence the reutilizing of services. A questionnaire was used, with a sample size of 400 senior foreign travelers. The statistics used were frequency, percentage, mean, and standard deviation. Multiple regression statistics and Structural Equation Modeling (SEM) were also utilized. The research found that tourism management of senior foreign travelers in Thailand is of the highest level, That the provision of medical/public health is of the highest importance, followed by geography, quality of service and the potential of tourist destinations. Travel experiences, and returning to use the service are at the highest level. Tourism management and satisfaction of the travel experience positively influence senior foreign travelers’ intention to revisit at a statistical significance level of 0.05. The development of tourism management focusing on senior foreign travelers is one of the foci of Thai tourism policies. The travelers in this age group are expanding and offer tourism potential in the future.
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Research on the impact of organizational innovation climate on employee’s innovative work behavior 
ZIQING XU; Sid Suntrayuth (National Institute of Development Administration, 2023)
Innovation is considered the key to organizations' competitive advantage, which has been shown to succeed in today's competitive work environment. Especially for high-tech enterprises, the living environment of enterprises has undergone significant changes.  However, business management is not a simple matter of promoting knowledge workers to carry out sustainable and long-term innovative work behaviors. Compared with ordinary work behavior, innovative work behavior expresses new ideas to achieve innovation. In the antecedents of innovative behavior, the antecedents at different levels are not explored in depth. Therefore, to stimulate knowledge workers' innovation activities, this study is based on the stimulus-organism-response (SOR) model and constructs a three-level impact mechanism model of the external environment, psychological factors, and individual behavior. The main contents include the following parts: Firstly, Based on the research purposes and reviewing the relevant theoretical research, this research involves variable definition, extracting the main leading factors affecting the knowledge staff innovation behavior, analyzing the innovation orientation, and organization climate influence knowledge staff innovation behavior mechanism. This study thought influence R&D worker innovation behavior leading factors include three aspects: first, on behalf of the organization's overall objective environment properties, organization climate, can be regarded as a staff of the external environment stimulation; second, the strength of internal factor, including cognitive status reflects the psychological safety, and intrinsic motivation, which can be regarded as a psychological state of employees.  Third, knowledge sharing as a kind of behavior can affect another behavior. This study argues that organization innovation climate has a direct impact on innovative work behavior, at the same time it can also be through psychological safety and intrinsic motivation as mediation variables indirectly influence knowledge sharing. Meanwhile, the R&D workers' knowledge sharing can directly impact innovative work behavior. Based on the effect mechanism, this paper puts forward 11 hypothesis relationships and set up the theoretical relationship model of this study. Second, through questionnaire survey collected data, the empirical test organizational innovation climate for R&D workers behavior influence relationship model.   This study selected 446 valid samples from the R&D department of high-tech enterprises in Guangdong province in China through the judgmental sampling method. AMOS 23.0 and SPSS 25.0 was used to analyze the data and performed structural equation modeling (SEM) with the bootstrapping approach. The reliability and validity test, descriptive statistical analysis, show the sample data has good reliability and validity, and can carry out data analysis processing, the result showed that 11 hypotheses obtained data support, to be able to verify. Thirdly, Both the external environment (i.e., organizational innovation climate) and psychological factors (i.e., intrinsic motivation, psychological safety) have a significant positive impact on individual response (i.e., knowledge sharing, Innovative work behavior). Knowledge sharing has the greatest impact on innovative work behavior, meanwhile, psychological factors also have a great impact on innovative work behavior. Besides, psychological factors also mediate the relationship between the external environment and knowledge sharing. The findings indicated that high-tech enterprise should try their best to provide R&D employees with opportunities and platforms for knowledge sharing, and encourage more exchanges and sharing among employees. It must also formulate scientific innovation climate when implementing strategies and continue to shape a harmonious and equal organizational climate. Furthermore, high-tech enterprises should encourage employees to speak the truth, express different voices, and stimulate work enthusiasm to improve psychological safety and intrinsic motivation, enhancing employees’ innovative work behavior.
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The influence of organizational justice on knowledge-based employees’ knowledge hiding behavior—based on theory of planned behavior and emotional exhaustion factor
YINGJUN DU; Sid Suntrayuth (National Institute of Development Administration, 2023)
This study explored the influence mechanism of organizational justice on knowledge hiding behavior of knowledge workers, and examined the relationship between organizational justice and knowledge hiding behavior, including knowledge hiding attitude, subjective norms, behavioral control, intention and emotional exhaustion. The research is mainly based on Social Exchange Theory (SET), Theory of Planned Behavior (TPB), Social Cognitive Theory (SCT) and Conservation of Resources Theory (COR). Survey data for this study was collected from 545 faculty members from 79 colleges and universities in Guangxi, China. The results indicate that organizational justice significantly influences knowledge hiding behavior through the theoretical framework of planned behavior and emotional exhaustion. In addition, emotional exhaustion and knowledge hiding attitudes, subjective norms, behavioral control, and intention play a mediating effect between organizational justice and knowledge hiding behavior. Although procedural and distributive justice did not significantly and negatively affect knowledge hiding behavior, they did affect knowledge hiding attitudes, subjective norms, behavioral control, intention and emotional exhaustion, and ultimately knowledge hiding behavior. This study deepens the theory of knowledge hiding and enriches and improves the theory of knowledge management. In particular, the mediating effect of emotional exhaustion was found in the relationship between organizational justice and knowledge-hiding behavior, thus extending the modeling framework of the theory of planned behavior. The knowledge hiding behavior of knowledge employees is not conducive to the smooth flow of knowledge within the organization, resulting in the waste of existing knowledge resources of the organization and affecting organizational performance and organizational creativity. This study suggests that managers should pay attention to enhancing the organizational justice climate, improving employees' sense of organizational justice, focusing on employees' emotional exhaustion problems, and reasonably selecting knowledge exchange targets, which provide useful practical references for organizations to prevent and reduce the occurrence of knowledge hiding among knowledge workers in advance.
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A study of the perceived organization supports, organizational identification on work outcomes of Chinese teachers in Thailand - organization-based self-esteem as the moderating effect
JIANMING CUI; Sid Suntrayuth (National Institute of Development Administration, 2023)
As the relationship between China and Thailand grows more and more closely with each passing day, especially after the "One Belt, One Road" initiative, China and Thailand have increased their exchanges in terms of politics, economy, culture, education and so on. Recently, Chinese language teaching and promotion in Thailand have made great progress, and achieved remarkable results. Its achievements have also become the representative of promoting Chinese language education in the world, among which Chinese teachers play an important role. However, when Chinese teachers first arrive in foreign countries, they will face various difficulties in life and culture. The first is the satisfaction and performance. The satisfaction of Chinese instructors for the job is one of the important reasons that affect overseas teaching and work efficiency. Due to the lack of enough support from schools, leaders and colleagues, Chinese teachers have many problems, such as high turnover rate, low teaching quality and low work performance. Taking Chinese teachers working in Thailand as the research sample, this paper explored how Chinese teachers worked in Thai schools using questionnaire, and investigates Chinese teachers' contemporary circumstances and issues in Thailand using a literature research technique. In view of the situations we have observed, this study analyzes and discusses the factors influencing the overseas work achievements of Chinese teachers from the perspective of social exchange theory and self-regulation theory. This thesis consists of five sections which are respectively the introduction briefly states the research background as well as the current development of Chinese teacher in Thailand, the research problems and purposes as well as the value and significance of the research. The second part, with the help of existing literature, this thesis summarizes the current situation and characteristics of Chinese teacher. As well, the main factors that affect the satisfaction of overseas teaching include organizational support, supervisor support, colleague support and organizational-based esteem. Third, the results and data analysis part. Using SPSS and Amos software, it analyzed and summarized the data and information, tested the questionnaire’s truthfulness, and verified the hypothesis through correlation analysis, regression analysis and other statistical methods. The findings demonstrate that perceived organizational support has no significant impact on job happiness but has a considerable beneficial impact on work outcomes and job performance. On the effectiveness of work efforts, perceived supervisor support also has a big impact. It has a very good effect on both the job happiness and performance of Chinese teachers. The impact of perceived organization support on work results is moderated by organizational-based self-esteem. However, it did not play a moderating role in the impact of perceived colleague support on job satisfaction. We also examine the role that organizational self-esteem plays in reducing the impact of independent variables on dependent variables. Finally, according to the conclusion of the study, it provides the academic and practical implication for the next-step research.
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กฎหมายประกันภัยรถภาคบังคับข้ามพรมแดนระหว่างประเทศไทย กับ สปป.ลาว
ณชัชชญา ทองจันทร์; เกียรติพร อำไพ (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2024)
วิทยานิพนธ์นี้ศึกษาในปัญหากฎหมายประกันภัยรถภาคบังคับข้ามพรมแดนระหว่างประเทศไทย กับ สปป.ลาว โดยมีวัตถุประสงค์เพื่อหาแนวทางที่เหมาะสมในการพัฒนากรอบความตกลงประกันภัยรถภาคบังคับข้ามพรมแดนระหว่างสองประเทศในรูปแบบทวิภาคี (Bilateral Agreement) และแนวทางในการปรับกฎหมาย กฎ ระเบียบ หรือข้อบังคับภายในที่จำเป็นของประเทศไทยและบันทึกความเข้าใจว่าด้วยความร่วมมือในการสำรวจอุบัติเหตุ หรือการจัดการสินไหมทดแทน และการรับประกันภัยรถผ่านแดนระหว่างสองประเทศเพื่อให้สอดคล้องกับกรอบความตกลงประกันภัยรถภาคบังคับข้ามพรมแดนระหว่างกันเนื่องจากการขับเคลื่อนพิธีสาร 5 โครงการประกันภัยรถภาคบังคับผ่านแดนของอาเซียนเกิดความล่าช้าเพราะเกิดจากปัญหา 2 ประการ คือ 1) ปัญหาเกี่ยวกับความไม่สอดคล้องกันของกฎหมายประกันภัยรถภาคบังคับทั้งสองประเทศ และ 2) ปัญหาเกี่ยวกับการขายประกันภัยรถภาคบังคับผ่านแดนของบริษัทประกันภัยที่เข้าร่วมโครงการพิธีสาร 5 ผ่านระบบศูนย์กลางข้อมูลประกันภัยรถภาคบังคับของอาเซียน (ASEAN Compulsory Motor Insurance System: ACMI) จากการศึกษาวิเคราะห์พบว่าปัญหาตาม 1) เกิดจากความแตกต่างของกฎหมายประกันภัยรถภาคบังคับของสองประเทศเกี่ยวกับการกำหนดประเภทของสัญญา การกำหนดจำนวนเงินที่คุ้มครองตามสัญญา การกำหนดความเสียหายที่ได้รับความคุ้มครองตามสัญญา การกำหนดอัตราเบี้ยประกันภัย และการกำหนดระยะเวลาการคุ้มครองตามสัญญา และปัญหาตาม 2) เกิดจากการขายประกันภัยผ่านระบบศูนย์กลางข้อมูล ACMI และปัญหาเกี่ยวกับการใช้อำนาจหน้าที่ในการกำกับดูแลบริษัทประกันที่เข้าร่วมโครงการพิธีสาร 5 ในการขายประกันภัยผ่านระบบศูนย์กลางข้อมู ACMI การศึกษาครั้งนี้เสนอแนะในการพัฒนากรอบความตกลงระหว่างสองประเทศในรูปแบบทวิภาคี (Bilateral Agreement) โดยทำเป็น “บันทึกความเข้าใจว่าด้วยความร่วมมือประกันภัยรถภาคบังคับข้ามพรมแดนระหว่างประเทศไทย กับ สปป.ลาว” สำหรับแนวทางในการปรับกฎหมาย กฎ ระเบียบ หรือข้อบังคับภายในที่จำเป็นของประเทศไทย คือ 1) แก้ไขกฎกระทรวง ฉบับที่ 2   (พ.ศ. 2535) โดยกำหนดให้รถทุกประเภทที่ข้ามพรมแดนมาจาก สปป.ลาว จัดให้มีประกันภัยรถยนต์ภาคสมัครใจ ประเภท 3 พ่วงกับประกันภัยรถภาคบังคับให้มีระยะเวลาการคุ้มครองตามสัญญาไม่น้อยกว่า 1 เดือน และบริษัทประกันภัยที่เข้าร่วมโครงการพิธีสาร 5 ต้องรับประกันภัยผ่านระบบศูนย์กลางข้อมูล ACMI  2) นายทะเบียนของสำนักงานงานคณะกรรมการกำกับและส่งเสริมการประกอบธุรกิจประกันภัย (คปภ.) คปภ. ต้องออกประกาศในการปรับอัตราเบี้ยประกันภัยรถภาคบังคับที่บริษัทประกันภัยขายให้กับรถที่ข้ามพรมแดนมาจาก สปป.ลาว สูงกว่าขายผ่านระบบศูนย์กลางข้อมูล ACMI ทั้งนี้ ประเทศไทย และ สปป.ลาว ต้องร่วมกันปรับบันทึกความเข้าใจว่าด้วยความร่วมมือในการสำรวจอุบัติเหตุฯ โดยบริษัทประกันภัย หรือตัวแทนฯ ประเทศไทยต้องรับประกันภัยรถที่เดินทางเข้าประเทศไทย แบบ CV 2 (กรมธรรม์ประกันภัยภาคบังคับภายใต้พระราชบัญญัติคุ้มครองผู้ประสบภัยจากรถ พ.ศ. 2535 และแก้ไขเพิ่มเติม) และ CV 3 (กรมธรรม์ประกันภัยภาคสมัครใจ ประเภท 3) โดยให้รวมกรมธรรม์ทั้ง 2 แบบอยู่ในเอกสารฉบับเดียวกัน  นอกจากนี้ หน่วยงานกำกับดูแลการประกันภัย สำนักงานประกันภัยรถผ่านแดนฯ สมาคมประกัน และบริษัทประกันภัยที่เข้าร่วมโครงการพิธีสาร 5 ทั้งสองประเทศต้องร่วมกันกำหนดยุทธศาสตร์ ดังนี้ 1) สร้างการรับรู้และการสื่อสารถึงช่องทางการทำประกันภัยรถภาคบังคับข้ามพรมแดนผ่านระบบศูนย์กลางข้อมูล ACMI ให้กับประชาชนและหน่วยงานที่เกี่ยวข้องทั้งสองประเทศ 2) ถ่ายทอดข้อมูล Blue Card และระบบศูนย์กลางข้อมูล ACMI ให้กับหน่วยงานที่เกี่ยวกับพิธีการข้ามพรมแดนระหว่างสองประเทศ และ 3) พัฒนาระบบศูนย์กลางข้อมูล ACMI ในอนาคตโดยปรับปรุงระบบศูนย์กลางข้อมูล ACMI ให้สะดวกและง่ายต่อการใช้งานโดยลดขั้นตอนตั้งแต่การบันทึกข้อมูลของผู้เอาประกันภัย การชำระเงิน การออกกรมธรรม์ประกันภัย การออก Blue Card และการเชื่อมโยงข้อมูลดังกล่าวกับสำนักงานประกันภัยรถผ่านแดนฯ ให้น้อยลง
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ปัญหาการให้ความคุ้มครองสิทธิบัตรการใช้วิธีใหม่
เสสินา นิ่มสุวรรณ์; เกียรติพร อำไพ (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2023)
สิทธิบัตรการใช้วิธีใหม่เป็นหนึ่งในข้อเรียกร้องที่บรรดาประเทศอุตสาหกรรมเรียกร้องให้ประเทศคู่เจรจาขยายขอบเขตการให้ความคุ้มครองการประดิษฐ์ในระดับที่สูงกว่ามาตรฐานขั้นต่ำที่กำหนดไว้ในข้อ 27 แห่งความตกลงทริปส์ผ่านการเจรจาเพื่อทำความตกลงระหว่างประเทศ หรือการเจรจาทำความตกลงเขตการค้าเสรี ทั้งในระดับทวิภาคี และพหุภาคี ทั้งนี้ การให้ความคุ้มครองแก่การประดิษฐ์ลักษณะดังกล่าวนำมาซึ่งผลกระทบ และข้อกังวลหลายประการ โดยเฉพาะอย่างยิ่งปัญหาสิทธิบัตรที่ไม่มีวันหมดอายุที่ส่งผลกระทบโดยตรงต่อการเข้าถึงสิทธิบัตรของประชน อย่างไรก็ตาม การให้ความคุ้มครองแก่การประดิษฐ์ลักษณะดังกล่าวหาได้ก่อให้เกิดแต่เฉพาะผลกระทบในเชิงลบเท่านั้น หากแต่ยังก่อให้เกิดผลกระทบในเชิงบวกได้เช่นกัน ดังนั้น ในการพิจารณาแนวทางการให้ความคุ้มครองสิทธิบัตรการใช้วิธีใหม่จึงต้องพิจารณาอย่างรอบด้าน ทั้งประเด็นปัญหาทางกฎหมาย บริบททางสังคม เศรษฐกิจ และแนวนโยบายในการพัฒนาประเทศ ด้วยเหตุที่ได้กล่าวข้างต้น ดุษฎีนิพนธ์ฉบับนี้จึงมีวัตถุประสงค์ในการวิเคราะห์ปัญหาการให้ความคุ้มครองสิทธิบัตรการใช้วิธีใหม่ รวมถึงวิเคราะห์ถึงข้อดีและข้อเสียจากการให้ความคุ้มครองสิทธิบัตรการใช้วิธีใหม่ภายใต้ระบบสิทธิบัตรของประเทศไทย โดยศึกษาเปรียบเทียบกับระบบสิทธิบัตรของสหรัฐอเมริกา สหราชอาณาจักร ประเทศญี่ปุ่น และสาธารณรัฐอินเดีย อันจะนำไปสู่ข้อสรุปในการแก้ไขเพิ่มเติมพระราชบัญญัติสิทธิบัตร พ.ศ. 2522 รวมถึงคู่มือพิจารณาคำขอรับสิทธิบัตรและอนุสิทธิบัตร ฉบับปี พ.ศ. 2562 โดยกำหนดขอบเขต และหลักเกณฑ์การให้ความคุ้มครองสิทธิบัตรการใช้วิธีใหม่อย่างเหมาะสมอันจะเป็นประโยชน์ต่อการพัฒนาประเทศต่อไป