The innovation of social media and digital narcissism
by Jaruwan Kittinaraporn
ชื่อเรื่อง: | The innovation of social media and digital narcissism |
ผู้แต่ง: | Jaruwan Kittinaraporn |
ผู้ควบคุมงานวิจัย: | Patchanee Cheyjunya |
ชื่อปริญญา: | Doctor of Philosophy |
ระดับปริญญา: | Doctoral |
สาขาวิชา: | Communication Arts and Innovation |
คณะ/หน่วยงาน: | Graduate School of Communication Arts and Management Innovation |
หน่วยงานที่ประสาทปริญญา: | National Institute of Development Administration |
วันที่เผยแพร่: | 2561 |
ตัวระบุวัตถุจิจิทัล (ดีโอไอ): | 10.14457/NIDA.the.2018.160 |
หน่วยงานที่เผยแพร่: | National Institute of Development Administration |
บทคัดย่อ/เนื้อเรื่องย่อ: |
The study entitled, “Social Media Innovations and Digital Narcissism” aimed to 1) study the process of a construction of an ideal self and a real self of digital narcissists in social media 2) analyze digital narcissists’ social presence via photos and messages as appearing in social network. 3) analyze digital narcissists’ symbolic interaction through social media innovations, i.e. the number of likes, shares, and comments, and 4) analyze the frequency and accessibility to the use of social network and digital narcissism. Mixed research methods were conducted by using qualitative research as the main method in a textual analysis for analyzing the patterns of signs, a symbolic interaction, a self-construction, and digital narcissism on social network through images, likes, shares, and status posts. Quantitative content analysis was also conducted by tallying the number of likes, frequencies, and accessibilities to the use of social network to gain supplementary empirical data to support qualitative findings responding to the research question No. 2, 3, and 4. From the study, it was found that all selected samples were narcissists prior to being digital narcissists, reflected partly by their sense of being more beautiful, handsome, or good-looking than others from the perception of their ideal selves through the process of an ideal-self construction in social media comprising 1) their motives or motivation in a self-construction 2) the use of a photo-editing application for their social presence of their ideal selves 3) others’ acceptance of their self- construction. The samples with digital narcissism thus chose to perceive only their desirable selves and delete the perception of their real selves through the management and selection of the best images to be presented. On the other hand, an editing application and a high-quality camera enhanced the samples’ ideal selves more vividly. In terms of a social presence through images and messages of digital narcissists, the samples chose to present only the story about themselves, especially by a show-off the most. Particularly, a selfie of one’s own face at a close-up shot through repeated angles was found the most, followed by a presentation of their luxurious lives through an image-component arrangement at a medium and long shot to emphasize the grandiosity, i.e. an expensive car, a big chain of gold necklace, etc., and a presentation of their awards or life-achievement at a long shot to see the grand award and their extraordinary activities that general people cannot do respectively. Besides, their social presence was not only executed through their image but also their messages, i.e. through their captions or status posting. Accordingly, the samples with digital narcissism talked about themselves the most and perceived their stories as mighty and significant. They even narrated about their trivial activities repeatedly to show their perfectness all the time. Lastly, the samples felt proud of their work no matter it was a normal job or a privileged assignment, i.e. a representative in a national meeting, as parts of either their regular or special job. Besides, they perceived their work as more important than others’ or perceived that they were more successful than others through their repeated presentation on social media. From analyzing the symbolic interaction on social media of digital narcissists, it was found that their show-off was a consequence of their interpretation of social media innovations, i.e. the number of likes, shards, and positive comments they received from others during the symbolic interaction. Therefore, the samples with digital narcissism placed high importance to social media innovations and led them to manage and select their self-image prior to their social presence to others in social media. Besides, after their social presence, they examined the negative comments, which might be withheld or blocked. A consistent investigation of social media innovations to avoid negative feedback or comments was thus conducted. The samples’ paying high attention to social media innovations in a symbolic interaction accorded with the frequency of using social media, of their photographing,and of their photo-posting. The access to the technology each time was not equal. Every time, the samples would always have their goal in presenting themselves, i.e. the needs towards the high number of likes, shares, or positive comments. Accordingly, the samples selected their images with the most perfect portrayal more than ordinary people prior to their social presence in social media. Consequently, the samples earned higher frequencies of taking photos than frequencies of posting photos. Furthermore, most samples used social media all the time and could not identify the numbers of times. This was for checking how other people presented their images and activities since the samples with digital narcissism often compared themselves with others in the same social media and perceived their superiority to others, which was one of the narcissistic personalities. Hence, the more the samples accessed to social media, the more social presence they executed to show off themselves. |
รายละเอียดเพิ่มเติม: |
Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2018 |
หัวเรื่องมาตรฐาน: | Social media |
ประเภททรัพยากร: | Dissertation |
ความยาว: | 158 leaves |
ชนิดของสื่อ: | Text |
รูปแบบแฟ้มข้อมูล: | application/pdf |
ภาษา: | eng |
สิทธิในการใช้งาน: | ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0) |
URI: | https://repository.nida.ac.th/handle/662723737/6472 |
แฟ้มในรายการข้อมูลนี้ (CONTENT) |
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ดู ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น
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