A journey to stardom: an analysis of celebrity construction and management of J Jetrin Wattanasin
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2020
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2563
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eng
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application/pdf
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275 leaves
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b212212
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Sunantha Virameteekul (2020). A journey to stardom: an analysis of celebrity construction and management of J Jetrin Wattanasin. Retrieved from: https://repository.nida.ac.th/handle/662723737/6854.
Title
A journey to stardom: an analysis of celebrity construction and management of J Jetrin Wattanasin
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Abstract
The objective of the research was to study the celebrity construction and
management of J Jetrin Wattanasin through the eras of communication media towards
sustainable stardom. The study was qualitative research, conducted by three main
research methods: a) documentary research, b) in-depth interviews with 24 key
informants, classified into 10 groups: Pop Artist Celebrity, Sport Celebrity, Family
Member, Close Friend, Colleague, Fan Club, Sport Expert, Entertainment Expert,
Media Expert, and Academician, and c) participant observation.
The findings showed that the factors affecting the celebrity construction of
Jetrin are his personal factors, which cover his background and upbringing, his journey
to stardom, and his personal characteristics; roles and influence of media, and his fan
clubs. On the other hand, the strategies Jetrin uses to manage his celebrity are fan club
maintenance, image management, crisis management and marketing communication,
which are related to the Boorstin’s Concept of a Hero and Bourdieu’s Concepts of
Capitals: Cultural, Economic, Symbolic, and Social Capital which can be transmitted
across generations and converted from one into another and backward. All of these
factors and strategies enable Jetrin to sustain his long-lasting stardom and to stand
against the time for more than 20 years.
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Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2020