Online health media literacy for Thai older adults
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2021
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2564
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eng
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221 leaves
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b213159
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Mantana Pharksuwan (2021). Online health media literacy for Thai older adults. Retrieved from: https://repository.nida.ac.th/handle/662723737/5858.
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Online health media literacy for Thai older adults
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Abstract
This study was conducted with the objectives to examine 1) Lifestyle of older adults; 2) Study of Online Media and Online Health Media Exposure Behavior; 3) Level of Online Health Media Literacy; 4) Relationship between the Lifestyle of Older Adults and their level of Online Health Media Literacy; 5) Relationship between Online Health Media Exposure and Online Health Media Literacy; 6) Difference between Older Adults, who had different age groups had different levels of online health media literacy; and 7) Difference between older adults, who have different levels of education also have differences in online health media literacy.
This study utilized the Mixed Method Research methodology, which consisted of quantitative research method and qualitative research. In the quantitative study, the survey research for data collection using a questionnaire for data collection. The sample size is 404 respondents aged between 50-59 years. The researcher used in-depth interview and older adults aged between 60-69 from all of the five national regions, which are north, central, south and northeast, and Bangkok (28 respondents).
The research indicates that lifestyle of the 4 groups, which are 1) Internet addicted and follow the news; use mobile phone but do not trust purchases online and spend carefully; 2) use mobile phone but do not trust purchases online and spend carefully; 3) Create income for the family and believe in food supplements and herbal remedies; and 4) Health conscious, play sports, and do activities.
The findings indicate that they have been using through Line. This is followed by Facebook and YouTube. Most of them access online through their mobile phones. In exposure to media, they prefer reading text. This is followed by looking at images and video. Most older adults believe that they themselves are the most influential in receiving health information from the online channel. They love to expose their health information from online media. They like to talk about the illness they have cured, exercise/play sports, food and nutrition information, and medicine for various diseases at a high level respectively.
In the study of online health media literacy of Thai older adults, the researcher has categorized it into 3 dimensions which are 1) Access; 2) Analyze & Evaluate; and 3) Use & Create. It is found that Thai older adults have a moderate level of online health media literacy.
The hypotheses testing revealed the following.
Online media exposure of older adults has a positive relationship with online health media literacy at a moderate level.
Older adults of different age groups have no difference in their level of online health media literacy.
Older adults of different levels of education have no difference in their level of online health media literacy. It is found that older adults, who had less than high school education have a difference in the online health media literacy of older adults from other higher levels of education.
The researcher found that older adults have a moderate level of online health media literacy. For older Thai adults to have a higher level of online health media literacy, the researcher has presented the guideline to promote online health media literacy of older Thai adults through the 5Ts: Older Adults’s Online Health Media Literacy Model, which includes Try, Think, Talk, Take, and Tell.
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Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2021