The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users
| dc.contributor.advisor | Peerayuth Charoensukmongkol | th |
| dc.contributor.author | Cai, Juanjuan | th |
| dc.date.accessioned | 2021-09-30T08:28:24Z | |
| dc.date.available | 2021-09-30T08:28:24Z | |
| dc.date.issued | 2016 | th |
| dc.date.issuedBE | 2559 | th |
| dc.description | Thesis (M.M.)--National Institute of Development Administration | th |
| dc.description.abstract | - | th |
| dc.format.extent | 51 leaves | th |
| dc.format.mimetype | application/pdf | th |
| dc.identifier.doi | 10.14457/NIDA.the.2016.122 | |
| dc.identifier.other | b195733 | th |
| dc.identifier.uri | https://repository.nida.ac.th/handle/662723737/5279 | th |
| dc.language.iso | eng | th |
| dc.publisher | National Institute of Development Administration | th |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | th |
| dc.subject.other | Internet marketing | th |
| dc.subject.other | Social media | th |
| dc.subject.other | Internet advertising | th |
| dc.title | The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users | en |
| dc.type | text--thesis--master thesis | th |
| mods.genre | Thesis | th |
| mods.physicalLocation | National Institute of Development Administration. Library and Information Center | th |
| thesis.degree.department | International College | th |
| thesis.degree.grantor | National Institute of Development Administration | th |
| thesis.degree.level | Masters | th |
| thesis.degree.name | Master of Management | th |