Development process of community human capital for the community interpreter to enhance Kamchanod faith tourism in Udon Thani province
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2024
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2567
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eng
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223 leaves
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Norapech Fongon (2024). Development process of community human capital for the community interpreter to enhance Kamchanod faith tourism in Udon Thani province. Retrieved from: https://repository.nida.ac.th/handle/123456789/6999.
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Development process of community human capital for the community interpreter to enhance Kamchanod faith tourism in Udon Thani province
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Abstract
The research on “The process of developing community human capital to be local interpreters to promote faith tourism in Kham Chanod, Udon Thani Province” aimed to 1) study the learning behavior of people in Kham Chanod community to promote faith tourism, 2) study the factors affecting the learning behavior in interpreting people in Kham Chanod community, 3) evaluate the learning process of people in Kham Chanod community, and 4) create a process for developing community human capital to be local interpreters to promote faith tourism in Kham Chanod, Udon Thani Province.
The research method is divided into each objective. Objective 1 and 2 are quantitative research to study learning behavior and factors affecting learning to be a local interpreter to promote faith tourism. The sample group is 400 stakeholders in the Khamchanod tourist attraction, who are registered in 3 sub-districts: Wang Thong Sub-district, Ban Muang Sub-district, and Ban Chan Sub-district, Ban Dung District, Udon Thani Province. The research instrument is a questionnaire with a 7-level rating scale. The data is analyzed using confirmatory factor analysis to study learning behavior to be a interpreter and regression analysis to study factors affecting learning to be a local interpreter. Objective 3 is a mixed method research to evaluate the learning model and process of developing human capital to be an effective local interpreter. The sample group is 20 youths who are registered in the local area. The research instruments are pre-test and post-test assessments to compare and find differences in learning outcomes of the sample group. Data were analyzed using Paired Sample T Test, In-Depth interviews, and Objective 4. The results from Objectives 1-3 were analyzed in terms of content analysis to create a process for developing community human capital into local interpreters to promote faith tourism at Kham Chanod, Udon Thani Province.
The result of factor analysis confirming the learning behavior of being a local interpreter to promote faith tourism has 3 components: 1) knowledge, with standard component weights between 0.74-0.85, 2) skills, with standard component weights between 0.55-0.86, and 3) attitude, with standard component weights between 0.81-0.91. The result of the study on the factors influencing and affecting learning to be a local interpreter in terms of knowledge, including 1) environmental factors, 2) motivation factors, 3) personal factors, with a variance value (R-Squared) of 0.484, 2) skills, including 1) motivation factors, 2) environmental factors, 3) personal factors, with a variance value (R-Squared) of 0.451, and attitude, including 1) environmental factors, 2) content factors, 3) personal factors, and 4) motivation factors, with a variance value (R-Squared) of 0.56.
The evaluation of learning styles and the process of developing human capital to be effective local interpreters by comparing the learning results (T-test) of the sample group found that the sample group had learning results in terms of knowledge, skills and attitudes that were developed. The learning style that is appropriate for the teacher's knowledge is important. The learning style in terms of skills emphasizes practical work and the learning style in terms of attitudes emphasizes group activities that create good understanding among each other. When the results from objectives 1-3 are used, the process of developing human capital in the community to be local interpreters can be created in 7 steps: 1) Creating motivation and awareness, 2) Evaluating interpreters’ potential, 3) Preparing the learning environment, 4) Training, 5) Evaluation of outcomes 6) Creating prototype tourism leaders. 7) Occupational management.
The researcher has used the results from objectives 1 - 3 to create a process for developing community human capital to be local interpreters to promote faith tourism at Kham Chanod, Udon Thani Province, in 7 steps: 1) creating motivation and awareness, 2) evaluating interpreters' potential, 3) preparing the learning environment, 4) training, 5) evaluation, 6) creating model tourist attraction guides, and 7) career promotion management.
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Thesis (Ph.D. (Integrated Tourism and Hospitality Management))--National Institute of Development Administration, 2024