Recent Submissions

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    THE EFFECTS OF EMOTIONAL LABOR AND MODERATING ROLES OF GENDER, AGE, AND MANAGER EMOTIONAL INTELLIGENCE ON THE JOB AND ORGANIZATIONAL OUTCOMES: A CASE STUDY OF FRONTLINE HOTEL EMPLOYEES IN PHUKET, THAILAND  

    SIRIPORN KHETJENKARN; Charoenchai Agmapisarn (NIDA, 7/2/19)

            In the high competition of the hospitality and service industry, hotels are in the process of intensely managing their employees’behavior and emotions, and this can have a detrimental impact on frontline employees’ work attitudes, job performance, and behavior within the organization. In Thailand, there are still pressing questions regarding these issues. The objectives of this study were to examine the relationships among emotional labor, burnout, job satisfaction, turnover intention, and organizational commitment, and to compare the m...
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    Determinants of Enrollment at Secondary and Higher Level of Education in Pakistan 

    Iqra Arshad; Udomsak Seenprachawong (NIDA, 7/12/19)

    The persistent low enrollment rate at the secondary and higher level of education in Pakistan indicates the failure of the Government to annihilate the illiteracy and ultimately reduce poverty through education. Using annual time series data from the year 1965 to 2015, the study aims to analyze the determinants of the secondary and higher level of educational enrollment of both males and females in Pakistan. The main concentration was on the impact of educational spending by government, number of institutions, GDP per capita to see the healthin...
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    THE RELATIONSHIP BETWEEN FINANCIAL AGGLOMERATION AND ECONOMIC DEVELOPMENT: THE CASE OF THE FIVE PROVINCES IN NORTHWEST CHINA 

    Xiao Xi; Saran Sarntisart (NIDA, 10/1/19)

    Finance is the general hub of modern market economy operation and plays a non-substitutable important position in economic progress. The fact of financial agglomeration in promoting the economy has been confirmed in the southeastern coastal areas of China, but for the inland areas of the northwest, there is still little research for this "new topic", this field of research is still waiting for people to explore. This paper firstly combs the relevant theories of financial agglomeration. On this basis, the five provinces that constitute the north...
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    DELAY OF GRATIFICATION AND BUSINESS PERFORMANCE IN LEAST DEVELOPED COUNTRIES: EVIDENCE FROM LAO PDR  

    Dalivone Xayavongsa; Piriya Pholphirul (NIDA, 6/28/19)

    Does delay of gratification affect the probability of engaging in self-employment and does it contribute to their business performance? This article aims to quantify impacts of delay of gratification on engaging in self-employment and business performance. Using Lao PDR as representative of least-developed countries, We analyze nationally representative survey data from the Lao-STEP Skills Measurement Household Survey, we estimate binary Probit and Logit model to quantify impacts of delay of gratification on probability of self-employment. And,...
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    Significations of Signs in the Inspiring Comic:A Study of Hikaru No Go 

    Pattarporn Phuriwangsakul; Wichian Lattipongpun (NIDA, 9/24/19)

    The objective of this research is to study elements of communication signs in the content of Hikaru No Go comics that inspires readers and to study elements of communication signs in the content of Hikaru No Go comics can motivate to inspiring initiative and development of readers. This research uses qualitative method, processing data using qualitative content analysis with 5 selectively chosen books among Hikaru No Go comics that are book number 1, 5, 15, 17 and 23 from 23 books and using in-depth interview with 20 readers through the notions...
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    Branding process and Online Marketing Communication for organic farming of Smart Farmer 

    Surachai Srinorachan; Bu-nga Chaisuwan (NIDA, 5/9/19)

    Media influencing informational distribution in the era of rapidly changing. Especially online media for distribution of agricultural products. This research is an alternative to encourage farmers turned to use more online media. Therefore, this research focuses on branding process, online communication channels of organic products, including consumer satisfaction in organic products. Three awardee farmers of “Farmers love homeland" in 3 provinces as follow: Chiang Rai, Nakhon Ratchasima, and Ratchaburi province were considered as the sample. Q...
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    Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention 

    Nattawat Koonanaksin; Pornpun Prajaknate (NIDA, 8/9/19)

    The study of Experiential Marketing with Virtual Reality Technology for Customer Condominium Purchase Intention is aimed to 1) examines the perception of virtual reality experiential marketing, and 2) study the purchase intention of condominiums through intervention. The study used an experimental research methodology to study forty 26-year-old subjects who had 20,000-baht monthly income and worked in the field of business computer within the Bangkok area. The intervention used in the experiment included a virtual reality and a 2D video. The r...
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    Sense of Community: a case study of Pokemon GO players in Thailand. 

    Pasin Lhaosangdham; Bu-nga Chaisuwan (NIDA, 6/12/19)

    This study researches on Sense of Community case of Pokemon GO players community in Thailand. This study used both qualitative research and quantitative research. The study examples included 30 Pokemon GO players for deep Interview and 400 Pokemon GO players for questionnaires.  Results from deep interview indicate that overall, most players share the same behavior similar to Sense of Community in four elements. Those four elements that most players share with by descending order are Membership, Shared Emotional Connection, Integration and Ful...
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    Tourism Multiplier and Income Distribution: Empirical Evidences from Hotel-Level Data in Thailand 

    Sukrawan Sevatapukka; Piriya Pholphirul (NIDA, 5/27/19)

    Tourism industry is an important role in the economy and income of Thailand. It creates jobs and linked to other industries especially the hotel industry. In addition, the hotel industry is also rely on retail and wholesale businesses. This’s why the hotel industry more profitable and employable than other residential housing. Therefore, this research tries to explain the impact of tourism on the income distribution through the hotel industry. This study was conducted by the tourism multiplier and the factors affecting the effect of income were...
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    The Spillover Effects of Global Economic Policy Uncertainty (GEPU) on Emerging Equity Markets: Evidence from Thailand 

    Asma Mora; Yuthana Sethapramote (NIDA, 8/9/19)

              This paper examines the spillover effects of Global Economic Policy Uncertainty (GEPU) index and other global risk factors, i.e. CBOE Volatility Index (VIX index), oil prices and gold prices, on the Stock Exchange of Thailand (SET). The empirical results show that both GEPU and VIX indices has significant impacts on the returns of stock market in Thailand before 2010. After 2010, the effects of GEPU on the stock return are not statistically significant. However, the VIX index still significantly affect on the return and volatility of ...
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    A STUDY ON CONSUMERS WILLINGNESS TO PAY FOR ORGANIC RICE PRODUCTS  

    Paopan Yangkunchao; Udomsak Seenprachawong (NIDA, 10/1/19)

    This study aims to evaluate the health and environmental benefits of organic rice products using the environmental economics valuation technique. By introducing the double bounded contingent valuation method and the utility difference model to elicit willingness to pay of organic rice consumers and to investigate the socioeconomic determinants of the willingness to pay from 620 samples, of Bangkok and Metropolis consumers. the study surveyed by using online and face to face survey approach and also divided into two categories in accordance with...
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    Management  Potential Development Guidelines of the Regional Secondary Airport to Sustainability in the Southern part of Thailand 

    Boonnawat Srikhwan; Worarak Sucher (NIDA, 9/25/19)

    The study of management potential in secondary airport in Thailand has found that the potential of secondary airport must be significantly encouraged and developed. They need to establish plans and policies for development including infrastructure, facilities and security of the airport. In addition, the potential of staffs in the airport must also be improved to be ready to work and airports always have to cooperate with others both domestic and international airports. Furthermore, they need to develop the transportation and accessibility to b...
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    Approaches to Developing Factors Affecting to Selecting Green Hotel 

    Sawarin Nilauthai; Sangkae Punyasiri (NIDA, 10/8/19)

    This study: Approaches to Developing Factors Affecting to Selecting Green Hotel is Mixed Method Research based on the Quantitative Research and Qualitative Research that has purposes to study the characteristics, behaviours affacting to selecting green hotel, the environmental factors affecting to the selecting decision of foreign tourists's viewpoints for green hotel and to study approaches to developing factors affecting to selecting green hotel. Quantitative Research collected data by a questionnaire from foreign tourists of green hotel in B...
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    Safety Image, Perception of Safety Management and Loyalty of Chinese Free and Independent Travelers in Bangkok 

    Boonrada Panyarak; Rugphong Vongsaroj (NIDA, 9/27/19)

        The purposes of this study were to 1) compare the image safety of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, 2) compare the perception of safety management of Chinese Free and Independent Travelers when traveling to Bangkok categorized by personal factors and traveling behavior, and 3) examine the influence that the perception of safety management in tourism has on the tendency of loyalty of Chinese Free and Independent Travelers  when traveling to Bangkok. This s...
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    The Development Guideline on Service Competencies of Low Cost Airline Ground Staffs : A Case Study of Phuket International Airport 

    Kittiphich Noothong; Paithoon Monpanthong (NIDA, 3/27/19)

    The objectives of this research were 1) to study the confidence of passengers affecting the service quality of low cost airline ground staffs, 2) to evaluate the competencies for service capabilities of low cost airline ground staffs, 3) to be a guideline for developing the capacity of low cost airline ground staffs. The sample used in the research was 400 Thai passengers who received services from low cost airline ground staffs at phuket international airport which was a quantitative research. The statistics used in data analysis were frequenc...
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    The development guidelines to enhance the competitiveness of the tourism industry Uttaradit 

    Weerasak Yungyuen; Kassara Sukpatch (NIDA, 6/7/19)

    This research aims to study “A Guidelines for developing the level of competitiveness of tourism industry in Uttaradit Province”. The objective of this research are three main that learn about the relationship between the factors of management and competitiveness. This research need to present about the factors of management that make competitiveness. In term of  quantitative data were collected by using the questionnaire from 151 Thai persons who work in organization of tourism industry at Uttaradit province for this quantitative research. The...
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    Loyalty Creation Guidelines for Culinary Tourism in Thailand Through the Experiential Value 

    Krittidetch Anan; Kassara Sukpatch (NIDA, 6/5/19)

              The objectives of this study are 1) to study the factors related to Experiential Value for culinary tourism in Thailand 2) to study the factors that influence the loyalty of culinary tourists in Thailand 3) to propose ways to create loyalty guidelines for culinary tourism in Thailand through Experiential Value.           This research is a quantitative research by collecting data from the sample group, Europeans tourists traveling to Thailand and interested in Thai food or participating in activities related to Thai food at least 1 t...
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    Factors as Influence to People's Participation Related to Success of Community Based Tourism: A Case Study of Ban Bang Nam Pueng Community in Samutprakarn Province 

    Kittipat Thinothai; Nattha Vinijnaiyapak (NIDA, 10/15/19)

    The purposes of this study were 1) to explore participation of people in Ban Bang Nam Pueng affecting The success of CBT 2) to explore the factors affecting participation of people in Ban Bang Nam Pueng and 3) to analyze the influence of factors that affect participation of people contributting the success of CBT via the participation of people in Ban Bang Nam Pueng. The research used quantitative methods conducting on questionnaire from the sample population of 400 people living in Ban Bang Nam Phueng community. Statistics used to analyze data...
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    THE INFLUENCE OF ONLINE SOCIAL MEDIA ON DEVIANT JUVENNILE BEHAVIOR IN BANGKOK. 

    Chutimaporn Kakai; Prapon Sahapattana (NIDA, 5/2/19)

    This research aims to study the influence of social media on the behavioral deviation of children and youth in Bangkok area. The research objectives were to study the influence of social media on the behavioral deviation of children and youth, and to study the influence of social media on the behavior of children and adolescents. In this study, questionnaires were used to collect data from the populationSamples were children and youth studying in secondary schools in Bangkok.The number of students from schools were selected randomly using mult...
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    Collaborative Networks in Water Management for Agricultural Purpose in Ubon Ratchathani Provincial Administrative Organization 

    Theerapol Pongbua; Achakorn Wongpreedee (NIDA, 5/15/19)

    The purposes of this research were to 1) study the processes that drive the collaborative networks in water management for agriculture in Ubon Ratchathani Provincial Administration Organization. 2) study the types of collaborative networks related to water management in Ubon Ratchathani Provincial Administration Organization. The researcher used a qualitative research approach and concentrated on the qualitative research methods of applying in-depth interviews and observations with those involved to answer the research objectives. The study wa...
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