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    THE INFLUENCE OF EMPLOYEE MOTIVATION AND INNOVATIVE BEHAVIOR: THAI AIRWAYS INTERNATIONAL CASE STUDY 

    Sanhakot Vithayaporn (NIDA, 8/2/18)

    There is a huge scale of competition in the airline business and employee plays a vital role factor for success or failure of organization hence this study aims to examine the influence of intrinsic and extrinsic motivation factors for job satisfaction on employee engagement and employees’ innovative behavior in the airlines industry in Thailand with Thai Airways International as the case study. It is essential for the survival of business, as new human resources practice is vital to improve employees’ performance, hence employee engagement has...
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    Human Resource Management Functions with Happiness at Work : A Case Study of the Queen Sirikit Department of Sericulture 

    Nareenard Karnchanachettanee (NIDA, 7/14/18)

    The main objectives of this study were to 1) study the level of happiness at work of The Queen Sirikit Department of Sericulture personnel 2) compare happiness at work classified by personal factors 3) examine the relationships between HRM functions and employees’ happiness at work by using the mixed-method to crosscheck the results with responses from the sample of this study. The data of this study were The Queen Sirikit Department of Sericulture (government officers, government employees and permanent employees) by using simple random sampli...
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    The Study of the Cultural Dimensions of Teaching Career and the Student-Centered Learning Management: The Case Study of Schools under Bangkok Metropolitan Administration 

    Piyanat Sriwilai (NIDA, 7/1/18)

    The main objective of this study was to analyze the relationships between 6 cultural dimensions of teacher career and student-centered learning management by using the quantitative method (questionnaires). The sample for this study were collected from 540 teachers under school of Bangkok Metropolitan. Then, using descriptive statistics and inferential statistics for analyzing the quantitative data collected. Analyzing the 6 cultural dimensions of teacher under school of Bangkok Metropolitan found that high index score of Power distance and inde...
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    MEASURING ASSET PRICE BUBBLES 

    Jirapat Khokasai (NIDA, 7/27/18)

    This thesis develops an indicator on asset price bubbles, namely stock prices. The main contribution is an initiative application of the Fourier transformation technique in decomposing elements of the asset price into many frequency passes.   I find that a series from low frequency pass is a good indicator for asset price bubble as its correlations with macroeconomic variables are consistent with the theory of rational bubbles. In addition, this Fourier bubble indicator on average shows the better effectiveness by 62 percent in predicting the b...
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    Earnings management in Thailand: The case of IPOs 

    Yada Keeratipongpakdee (NIDA, 7/23/18)

    Asymmetric information occurs when insiders have more information than investors. Managers can manipulate the company’s earnings using accounting standards that allows discretionary decisions for accrual basis and makes judgments following these principles. Managers can use the discretion for earnings management to reach target income, avoid debt covenant violation and smooth income for attracting investors and receiving higher offer price. Obviously, investors are disadvantaged by the asymmetry. This paper explored factors related to earnings...
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    On the Determinants of Wage Rate in the Sex Market 

    Pathompong Ophaso (NIDA, 7/29/18)

    The purpose of this study is to empirically examine factors that affect the wage rate and income of sex workers in Thailand. Using data from our survey of approximately 409 male and female sex workers in Thailand, results from our regression models reveal that female sex workers earn a higher wage per one sexual activity than do male workers, after several socio-economic covariates and physical attributes have been controlled for. Separate regression models for subsample of the respondents also show that the statistically significant determinan...
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    Stability of Student Loan Fund 

    Vasurat Klinhomruen (NIDA, 8/2/18)

    Since the Student Loan Fund (SLF) inception, SLF has confronted very large number of default loans. In 2013, only 72.97% of borrowers paid their debt and the value of default debt is 25,073 million฿or 34.72% with the steady increasing trend. This problem will certainly affect financial status of SLF and will even make SLF go bankrupt or have negative capital very shortly. The objective of this research is to analysis the financial sustainability of SLF and the effects of various factors on SLF including 1.budget allocated by the government, 2....
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    Legal Problems of the Constitution: Case Study of the Constitution of the Kingdom of Thailand, B.E. 2560, Chapter 5 “Duties of the State” 

    Noppadon Jannong (NIDA, 7/2/18)

    This thesis aims to study Legal Problems of the Constitution: Case Study of the Constitution of the Kingdom of Thailand, B.E. 2560, Chapter 5 “Duties of the State” which is the legislation regarding to the state duties. The Constitution Drafting Committee recognized the issue about the right and liberties, and the directive of state policies in the previous constitution. Since the state did not implement the constitution about the right, liberties and directive of state policies, the people lose the right and benefits that should be obtained fr...
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    Guidelines for University Development According to Sustainable University  

    Salwarat Dangsawang (NIDA, 8/1/18)

    The purposes of this research are: 1) to investigate lesson learned from nine case studies of sustainable university in Thailand 2) to study factors affecting the success of the sustainable university 3) to analyze gaps between the performances of sustainable university and that of National Institute of Development Administration (NIDA), and 4) then to propose sustainable university development guidelines in Thailand. Nine universities using UI Green Metric were selected as case studies. The Input Process Output (IPO) theory and the analysis of...
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    Guidances for Development towards Green Industry Level 4 : A Case Study of Double A (1991) Public Company Limited, Prachinburi 

    Patsaphong Iamsupasit (NIDA, 6/6/18)

    This qualitative research aimed to study the development guideline for Green Industry Level 4 by using gap analysis method. The research methodology includes document review, observation, and interview with interested parties from government sector, public sector, and entrepreneurial employee for 40 persons. The method for collecting qualitative data were analyzed by using triangulation of data analysis techniques, SWOT Analysis and TOWS Matrix to determine. Furthermore, the case study was compiled with the Green Industry Level 4 criteria of th...
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    A study of communication process for event marketing : Cheeze Market  

    Kantarat Cherdkiattikul (NIDA, 6/30/18)

    This research had an objective to study on event marketing : case study ‘Cheeze Market’ to study on merchant communication process for event marketing, to study on customer recognition channel for Cheeze Market and to study on customer satisfaction for Cheeze Market. This research took the marketing activities concept, the media relations concept, the communication concept and theory, the recognition concept and theory, the media exposure concept and theory and satisfaction concept.  The samples were founder of Cheeze Market, merchants and cust...
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    The Ethics of Citizen Journalist on Children News Reporting via Social Media  

    Thianthip Diawkee (NIDA, 7/2/18)

    The objectives of this research are 1) to study the problems of children's 1news reported by citizen journalists in social media, 2) to create the ethical guidelines for presenting children's news to citizen journalists on social media properly and 3) to study the ethical concepts of children's news reported by citizen journalists in social media. This study was conducted as a mixed method research studied from reviewed document and In-depth Interview among 14 inspected samples in various groups of people, classified as 4 citizen journalists, 4...
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    Exposure and Viewer Attitude: Content Analysis of Sexual, Language, Violence, Representative in Facebook Live Streaming Video. 

    Nuttida Khwaengsawat (NIDA, 6/19/18)

    This research aimed to analyzed four dimensional bodies of contents emerges on Facebook Live: sexual, language, violence and representative. The study also examined exposure and viewers’ attitudes toward the contents on Facebook Live.  Mixed methods were employed in this study. The quantitative content analysis was conducted through Facebook Live Map three times a day (10.00-12.00 AM, 13.00-16.00 PM, and 20.00-21.00 PM) for one month. A total of 930 programs were recorded and coded in coding sheet. Then the questionnaire was distributed throug...
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    Structural Equation Model of Factors Influencing Acceptance of Government Electronic Payment System Among Elderly in Bangkok 

    Buncha Mankijjakan (NIDA, 7/31/18)

    This research was aimed to: (1) examine perceived risk, perceived security, prior experience, information quality, system quality, service quality, perceived usefulness, perceived ease of use toward acceptance of government electronic payment system among elderly in Bangkok; (2) investigate correlation between perceived risk perceived security, prior experience, information quality, system quality, service quality, perceived usefulness, perceived ease of use, and behavioral intention and acceptance of government electronic payment system among ...
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    Communication Process in Mobilizing Tobacco Product Control Act B.E.2560 

    Urapee Julimasart (NIDA, 8/30/18)

    Communication Process in Mobilizing Tobacco Product Control Act B.E.2560 aimed to study Communication Process of support and oppose groups and study the impact of the Tobacco Products Control Act, 2560. This study was a qualitative research using 3 types of research tools consisted of 1) Qualitative content analysis of 1,197 news clippings collection from 16 newspapers, 2) Document analysis performed on white papers, annual reports, website journals and 3) in-depth interviews with 3 Sources of information from Ministry of Public Health, mass me...
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    The Strategies of Experiential Marketing Communications of Dasada Gallery 

    Supannee Somsri (NIDA, 6/27/18)

    The objective of this study is to find out communication strategies of Dasada Gallery through its tenure as a tourist destination. This includes examining visitors’ channels of communication with the gallery, motivations for visiting, satisfaction with their visit and post-visit behavior. The study is both qualitative and quantitative. The qualitative study, through intensive interviews with eight people managing Dasada Gallery and the writer’s observations, investigates the venue’s communication strategies. The study found that the entrepreneu...
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    A STRUCTURAL EQUATION MODEL OF VARIABLES AFFECTING ON CONSUMERS’ CONTINUANCE INTENTION TO USE MUSIC STREAMING SERVICE OF THAILAND’S MUSIC INDUSTRY 

    Pannawit Sanitnarathorn (NIDA, 6/4/18)

    This study is about a structural equation model of consumers’ continuance intention to use music streaming service of Thailand’s music industry. As technology has played an important role in the music production and distribution, the internet has been used as a medium in distributing music works. This led consumers have more varieties of channel to listen to music easily and diversely, especially via music streaming services when users do not need to own or store music files while directly listening through the services. This research was condu...
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    The Creation Process Study of the Broadcast Programming via Podcast Channel in Thailand. 

    Ali Priyakorn (NIDA, 7/31/18)

    The creation process study of the broadcast programming via Podcast channel in Thailand aims to 1) Explore a preparing process before broadcast programming via Podcast channel (pre-production). 2) Explore a Podcast programming in terms of a content presentation and Technical management. 3) Explore a Podcast post-production; Publishing management and Evaluation. This study applied the qualitative approach collection method into 2 data. A primary data; In-depth interview with Podcast producer and Podcast listener. A secondary data from documentar...
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    A  STUDY OF PUBLIC COMMUNICATION  PROCESS FOR THE ISSUE OF ENVIRONMENTAL : URBAN  FOREST (THE THAILAND RESEARCH FUND) 

    Chayanit Khemklad (NIDA, 7/21/18)

    The purpose of this research was to examine the public communication process of the Urban Forest Project, which was operated by the Thailand Research Fund (TRF) and the role of the network for urban forest project. This study was a qualitative research. Besides, researcher collected and analyzed the data from documentation and in-depth interviews. The results of these analyses showed that the communication process of the urban forest project has 2 objectives, which are aimed to provide knowledge of the project to the public and prompt the awar...
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    SOCIAL MEDIA AS A TOOL FOR FAMILY COMMUNICATION IN THE DIGITAL AGE: COMMUNICATION FUNCTIONS, RELATIONSHIP BONDING AND BUILDING OF MUTUAL UNDERSTANDING 

    Korakot Sanjit (NIDA, 7/18/18)

    This research aims to study the role of social media as a tool for family communication in the digital age. A mixed methodology, i.e., quantitative and qualitative, was employed. The results are as follows: Social Media plays a major role in family communications during this digital age with the attributes of the communication and application techniques employed affording a wide range of communication methods. These then have expanded the limits previously set on time and place, thus promoting more communications between the family under four ...
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