The success factors of community-based tourism in Thailand
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2014
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2557
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193 leaves
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Suthamma Nitikasetsoontorn (2014). The success factors of community-based tourism in Thailand. Retrieved from: http://repository.nida.ac.th/handle/662723737/3095.
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The success factors of community-based tourism in Thailand
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Abstract
Community-based tourism (CBT) is tourism in which local people enhance
their involvement and participation in tourism planning and development in their
areas, having positive impact on social, economic, and environmental conditions of
their communities. The popularity of community-based tourism has grown with the
government, private sectors, and in academia as part of the strategies for conservation
of natural resources and development in Thailand.
Most research conducted in community-based tourism has focused exclusively
on selective success factors, particularly community involvement and participation.
However, collaboration at the community level is not the only factor contributing to
the success. The research provides a comprehensive analysis of the relevant factors
contributing to community-based tourism success by comparing the two best
examples of implementation, namely at Sam Chuk 100-year-old market Suphanburi
province and Klong Suan 100-year-old market, Chachoengsao province.
The objectives of the research are: 1) study community-based tourism, the
importance and potential effects of tourism, and the characteristics of success 2)
analyze the determinants of success of community-based tourism perceived by
community members by comparing the two best examples, namely Sam Chuk and
Klong Suan markets, and 3) provide policy recommendations for community-based
tourism in Thailand. The success factors, including participation in decision-making
processes, local ownership, local innovation, collective responsibility, sharing of
resources, sharing of benefits among members, leadership and management, partnership
and outside support, achieving authenticity, and achieving distinction, are used as
criteria to determine the success factors of the two communities.
The research found that the success factors of community-based tourism in
Sam Chuk and Klong Suan markets are different. Participation in decision-making
processes, local ownership, collective responsibility, sharing of resources, leadership
and management, achieving authenticity, and achieving distinction have a statistically
significant effect on the success of community-based tourism for the Sam Chuk
traditional market, while other factors, such as local innovation, have no statistically
significant relationship with its success. On the other hand, participation in decisionmaking
processes, local ownership, collective responsibility, leadership and
management, partnership and outside support, achieving authenticity, as well as
achieving distinction are the determinants of success of community-based tourism in
Klong Suan old market. Other factors, such as sharing of resources, revealed no
statistically significant effect on the community’s success.
Six factors were found to be statistically significant for the success of Sam
Chuk and Klong Suan communities. These factors include participation in decisionmaking
processes, local ownership, collective responsibility, leadership and
management, achieving authenticity, and achieving distinction. In contrast, neither
local innovation nor sharing of benefits enhances the community-based tourism
success of the two communities. The results of the research contribute to policy
development of community-based tourism in Thailand.
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Dissertation (Ph.D.(Development Administration))--National Institute of Development Administration, 2014.