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Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees

by Mei, Ying

Title:

Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees

Author(s):

Mei, Ying

Advisor:

Peerayuth Charoensukmongkol

Degree name:

Master of Management

Degree level:

Master's

Degree department:

International College

Degree grantor:

National Institute of Development Administration

Issued date:

2016

Publisher:

National Institute of Development Administration

Abstract:

Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, indicated by trust, social networking and shared language. Convenient sampling was employed to collect data from Chinese multinational corporations, 198 Chinese and 155 Thai employees participated in this study, partial least square regression was used for analyzing. After analyzing the mixed data of the two countries, positive relationship between social media use at work and all mediating variables were discovered, further, these mediating variables were all positively related to knowledge sharing, the direct relationships between social media use at work and knowledge sharing was not found. Subdividing to the two countries, the results are not so consistent with what the study assumed. This research provides practical significance for multinational corporations on developing diversification knowledge sharing strategy based on multiculturalism context.

Description:

Thesis (M.M.)--National Institute of Development Administration, 2016

Subject(s):

Social media
Social capital (Sociology)

Resource type:

Thesis

Extent:

55 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5314
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • ICO: Theses [16]

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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