Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees
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2016
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eng
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55 leaves
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b194325
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Mei, Ying (2016). Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees. Retrieved from: https://repository.nida.ac.th/handle/662723737/5314.
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Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees
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Abstract
Efficient knowledge sharing behavior within enterprises plays a key role in
increasing organizations’ competitive strength and productivity. Social media is a way
that provides a broader knowledge sharing platform for organizations. However,
different culture backgrounds may affect employees’ attitude towards knowledge
sharing. This research aims to explore how social media use at work affects knowledge
sharing behavior under the cross culture values between Thai and Chinese employees.
Social capital was introduced as mediating effects, indicated by trust, social networking
and shared language. Convenient sampling was employed to collect data from Chinese
multinational corporations, 198 Chinese and 155 Thai employees participated in this
study, partial least square regression was used for analyzing. After analyzing the mixed
data of the two countries, positive relationship between social media use at work and all
mediating variables were discovered, further, these mediating variables were all
positively related to knowledge sharing, the direct relationships between social media
use at work and knowledge sharing was not found. Subdividing to the two countries,
the results are not so consistent with what the study assumed. This research provides
practical significance for multinational corporations on developing diversification
knowledge sharing strategy based on multiculturalism context.
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Thesis (M.M.)--National Institute of Development Administration, 2016