Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business
by Theerapong Theerathanongwut
Title: | Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business |
Author(s): | Theerapong Theerathanongwut |
Advisor: | Chokechai Suveatwatanakul |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2016 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2016.45 |
Publisher: | National Institute of Development Administration |
Abstract: |
The purpose of this research, developing human resource development
guideline based on relationship marketing to enhance effectiveness on business
performance in airline business are 1) To compare the opinions of employees in the
airline industry in each generation regarding the Relationship Marketing concept. 2)
To analyze the factors influencing aviation industry indicators of success concerning
business performance in terms of Relationship Marketing. 3) developing human
resource development guideline based on relationship marketing to enhance
effectiveness on business performance in airline business. Findings are: |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 |
Subject(s): | Hospitality industry -- Personnel management
Airlines -- Personnel management |
Resource type: | Dissertation |
Extent: | 168 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5360 |
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