CAUSAL FACTORS AFFECTING INTEGRATED POLICY IMPLEMENTATION OF TOURISM IN THAILAND

Abstract

The research of “Causal factors affecting integrated policy implementation of Tourism in Thailand.” is the study of causal factors affecting the integrated policy implementation and the proposal of integrated policy implementation model of tourism to implicate administrative policies' directions to sectors responsible for implementing policy based on the national tourism development plan. Therefore, the researcher revised the literature review, concepts, theories and related researches in both of Thailand and overseas in order to achieve the research objectives. Then, there are four main issues such as The core of the tourism development plan of Thailand and implementation situation, Concepts of policy implementation, Concepts, causes and policies in the study of psycho-behavioral science, and Concepts of integration.

This research conducts quantitative research that the Samples group are 270 implementers who are utilized in the research contain individuals or officers under related public sectors in the operational level and managerial level. To study the causal factors which affect on the policy implementation and the developing model of integrated policy implementation, it needs to use advanced statistics including confirmatory factor analysis (CFA) and structural equation model (SEM).

The study results, according to the objectives of the work, were found that the behavioral intention and potential facilities are causal factors based on the hypothesis that the integrated policy implementation in the Thailand’s tourism has a better direct tendency. Furthermore, the behavioral intention and potential facilities have the highest influence as the first rank and second rank, respectively. On the other hand, perceived behavioral control, subjective norm, and attitude toward the behavior are causal factors based on the hypothesis that tourism's integrated policy implementation in Thailand has a better indirect tendency by arranging the order of influences to the integrated policy implementation.

In terms of the policy implication obtained from this work, it was found that the agencies responsible for implementing the policy. It should be Encourage the intention of conducting the policies of Thailand’s tourism into the integrated implementation And support the potential facilities in the context of Thailand’s tourism.

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