Communication standards for sustainable development of Thai listed companies
by Kantaphat Thanakunjiraphat
Title: | Communication standards for sustainable development of Thai listed companies |
Other title(s): | มาตรฐานการสื่อสารเพื่อการพัฒนาที่ยั่งยืนของบริษัทจดทะเบียนไทย |
Author(s): | Kantaphat Thanakunjiraphat |
Advisor: | Patchanee Cheyjunya |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Communication Arts and Innovation |
Degree department: | The Graduate School of Communication Arts and Management Innovation |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2020 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2020.102 |
Publisher: | National Institute of Development Administration |
Abstract: |
The research is aimed to construct communication standards, indicators, and scoring or assessment criteria for communication standards towards sustainable development that are accepted by practitioners based on the systems concepts and theory as the main conceptual framework, to be applied for the listed companies in Thailand and organizations following a sustainable development approach. The constructed communication standards are expected to be an important tool that helps to plan, evaluate, and improve a communication process towards organizational sustainable development more effectively. Besides, they are expected to increase business competitiveness at the national and international level as a result of the integration of organizational communication and sustainable development knowledge.
The research “Communication Standards for Sustainable Development of Thai Listed Companies” was conducted by mixed methods of both qualitative and quantitative research. Firstly, the researcher determined standard statements, indicators, and scoring criteria from the data collection by in-depth interviews with 28 regulating and supporting agencies, including communication practitioners towards the sustainability of Thai listed companies with outstanding performance in 2019. Then, the developed communication standards were tested for acceptability from representatives of 75 Thai-listed companies with explicit communication practices towards sustainability. After that, the standard assessment scheme was tested for its suitability for use by in-depth interviews with 13 representatives of listed companies in 8 industry groups.
From the survey of the acceptance of communication standards for sustainable development, the overall acceptance of every standard statement, indicator, and scoring criterion was 97.3%, 94.5%, and 93.8% respectively. From the findings, 27 communication standards, 95 indicators, and 102 scoring criteria were obtained, which were divided into 1) Input-factor standards comprising standards in management structure, vision, mission, value, and sustainable development policies and practices, materiality analysis and assessment, strategies and planning, stakeholders and expectation. 2) process-factor standards comprising standards in determining and designing a message, planning, choosing communication channels, and a communication process for sustainable development. 3) output-factor standards comprising standards in the efficiency of communication for sustainable development, perception and understanding of sustainable development, and disclosing and reporting of information. 4) Outcome-factor standards comprising standards in communication effectiveness, value creation with stakeholders, and the creation of balance in all dimensions of sustainability, under the condition that companies that would pass the standard assessment had to gain total scores of more than 50. |
Description: |
Thesis (Ph.D. (Communication Arts and Innovation))--National Institute of Development Administration, 2020 |
Subject(s): | Sustainable development
Communication |
Keyword(s): | e-Thesis
Listed company |
Resource type: | Dissertation |
Extent: | 614 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5595 |
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