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THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION

THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION

by Tanawan Vorasingha; ธนวรรณ วรสิงห์; Sangkae Punyasiri; แสงแข บุญศิริ

Title:

THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION
THE CAUSAL MODEL OF THE INFLUENCE OF INTERNATIONAL MARATHON EVENT SERVICE QUALITY, PERCEIVED EVENT VALUE TOWARD ACTIVE SPORT TOURISTS' LOYALTY UNDER MEDIATING EFFECTS OF SATISFACTION

Advisor:

Sangkae Punyasiri
แสงแข บุญศิริ

Issued date:

7/1/2022

Publisher:

National Institute of Development Administration

Abstract:

The purposes of this current study were to test the goodness of model fit of the structural equation modelling of event service quality, perceived event value, event satisfaction, and event loyalty among runners participating in the Khon Kaen International Marathon and examine directs and indirect effects between the constructs included in the structural equation model. Quantitative method research was adopted, and questionnaire served as a research instrument to collect the data from 571 marathon runners joining in the Khon Kaen International Marathon by purposive random sampling. The data were statistically analyzed through SPSS program and Amos program with structural equation modeling to perform data analysis. The results revealed the hypothesized structural model fit the empirical data perfectly indicated the following goodness of model fit indices: Chi-square = 18.066, df = 13, p-value = 0.155, Chi-square/df = 1.390, CFI = 0.998, GFI = 0.994, AGFI = 0.974, RMSEA = 0.026, RMR = 0.006. In terms of direct and indirect effects, event service quality was found to have direct effects on perceived event value and event satisfaction. Moreover, perceived event value directly influenced event satisfaction and event loyalty. Besides, it was also found that event satisfaction had a direct positive effect on event loyalty. While the results showed that event service quality did not exert a direct influence on event loyalty, it had an indirect effect on event loyalty through the mediating role of event satisfaction.
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Keyword(s):

Marathon evet

Type:

Text

Language:

eng

URI:

https://repository.nida.ac.th/handle/662723737/5695
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



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  • Dissertations, Theses, Term Papers [192]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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