A development model of cultural tourism interpretation of Khao Phra Wihan national park
| dc.contributor.advisor | Sangkae Punyasiri | th |
| dc.contributor.author | Prasert Yothicar | th |
| dc.date.accessioned | 2022-09-12T09:14:45Z | |
| dc.date.available | 2022-09-12T09:14:45Z | |
| dc.date.issued | 2018 | th |
| dc.date.issuedBE | 2561 | th |
| dc.description | Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2018 | |
| dc.description.abstract | The objectives of this study were to: 1) investigate the current context of cultural tourism interpretation of Khao Phra Wihan national park, and the best practical interpretation of cultural tourism interpretive management, 2) investigate the perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park and the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, and 3) determine the form of a development model of cultural tourism interpretation of Khao Phra Wihan national park. The combination of qualitative method and quantitative method were applied with the data from both the relevant literature and the data collection. Data were collected by in-depth interview with 10 staff members of Khao Phra Wihan national park and 21 specialists and academics in the field of cultural tourism interpretation. Population and samples were 400 Thai tourists with the questionnaire. Additionally, 10 staff members of this park were interviewed by focus group discussion to receive the comments and critiques of the drafting model; also, in-depth interviews and the IOC scores to evaluate the content validity of the drafting model with 10 specialists and academics were used. The research results showed that. | th |
| dc.description.abstract | 1) The current context of cultural tourism interpretation of the park consisted of: 1) the interpreters, including the Office of National Park and Khao Phra Wihan national park, 2) the story of tourist attractions, 3) interpretive media, including visitor center, interpretive signs, website, and staff, and 4) tourists. Furthermore, the best practical interpretation of Khom-Khmer cultural tourism interpretive management was Angkor Wat temple, Cambodia. Also, the interpretive management structure consisted of three main sectors namely international communities, public sector, and private sector. | th |
| dc.description.abstract | 2) The perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park found that: staff of the park, most of the respondents needed the staff who have the knowledge of tourist sites and purposes of the interpretation; stories for interpretation, most of the respondents needed the content that describes the important details; and the interpretive media, most of the respondents needed the interpretive media with the powerful interpretive techniques. | th |
| dc.description.abstract | Regarding the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, the results revealed that the respondents needed to learn the stories, including: culture, history, belief, art, religion, way of life, and geography; and the respondents needed to learn with staff of the park as personal interpretation and website of the park as non-personal interpretation. | th |
| dc.description.abstract | 3) A development model of cultural tourism interpretation of Khao Phra Wihan national park should consist of: interpreter, analysis of tourist behavior based on the perception-behavior and the learning needs, interpretive design, tourist, and feedback of tourists. These elements can be presented as follows. | th |
| dc.description.abstract | (1) Interpreter: Interpreter embraced the Office of National Park, staff of Khao Phra Wihan national park, and tour companies and local people. The key qualification of all the sectors was the knowledge: knowledge in the story of Khom-Khmer cultures and history and knowledge in art of presentation. (2) Analysis of tourist behavior based on the perception-behavior and the learning needs: The results of this analysis will allow the staff of Khao Phra Wihan national park to further manage their current cultural tourism interpretive planning in tourist attractions to enhance the learning experience of tourists. (3) Interpretive design: Interpretive design was concerned with the development of interpretive programs based on the story of tourist attractions and interpretive media. (4) Tourist: Tourist embraced the tourists of the park. The following tourist demographics were the factors related to tourists such as gender, age range, education level, occupation, domicile, travel arrangement, level of interests in content of historical park/sites, and visit duration. (5) Feedback of tourists: It was the visitor travel outcomes that identify what tourist will have more learning and greater understanding as well as the satisfaction with the interpretive programs of the park. It is needed to contribute to the assessment of the objectives or goals of the interpretation based on the concept of the interpretation and cultural tourism. | th |
| dc.format.extent | 317 leaves | th |
| dc.format.mimetype | application/pdf | th |
| dc.identifier | b203140 | th |
| dc.identifier.doi | 10.14457/NIDA.the.2018.2 | |
| dc.identifier.uri | https://repository.nida.ac.th/handle/662723737/6029 | |
| dc.language.iso | eng | th |
| dc.publisher | National Institute of Development Administration | th |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | th |
| dc.subject.other | Heritage tourism | th |
| dc.title | A development model of cultural tourism interpretation of Khao Phra Wihan national park | th |
| dc.type | text--thesis--doctoral thesis | th |
| mods.genre | Dissertation | th |
| mods.physicalLocation | National Institute of Development Administration. Library and Information Center | th |
| thesis.degree.department | Graduate School of Tourism Management | th |
| thesis.degree.discipline | Integrated Tourism Management | th |
| thesis.degree.grantor | National Institute of Development Administration | th |
| thesis.degree.level | Doctoral | th |
| thesis.degree.name | Doctor of Philosophy | th |