A genre analysis of book reviews written by professional critics versus online consumer critics
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2019
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2562
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eng
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application/pdf
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218 leaves
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b205845
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National Institute of Development Administration. Library and Information Center
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Umapa Dachoviboon (2019). A genre analysis of book reviews written by professional critics versus online consumer critics. Retrieved from: https://repository.nida.ac.th/handle/662723737/6461.
Title
A genre analysis of book reviews written by professional critics versus online consumer critics
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Abstract
Online consumer reviews are a phenomenon emerged by the rise and
expansion of the Internet technology. As a type of WOMs, it is regarded by potential
buyers as source of information to reduce uncertainty in buying, and, therefore, is
influential for a product’s sales. This type of review is different from the conventional
reviews written by professional critics because consumers themselves are empowered
by the ability to write and publish their own reviews of a purchased product. As a
result, online consumer reviews have become an attractive topic for the academic
circle. However, comparative studies on the genre analysis of reviews written by
professional and consumer critics are still scarce. This research then aims to explore
the written structures of book reviews written by professional critics and online
consumers critic using the framework of genre analysis in order to answer 2 main
questions: 1) What are the generic structures of these two types of reviews? Are they
different or similar? 2) What are the linguistic implications of the discrepancies found
in the written structures of these two types of reviews? In order to analyze the
structures of these two types of reviews, 25 book reviews were taken randomly from
the New York Times websites as the research sample for reviews written by
professional critics. After that, 25 book reviews of the same books were taken from
Amazon.com website as the research sample for reviews written by consumer critics.
The two types of reviews make the total of 50 book reviews as the research sample.
The coding protocol was constructed based on past literature (Jong and Burgers,
2013; Khunkitty, 2005; Motta-Roth, 1995; Nicolaisen, 2002; Skalicky, 2013; Valensky, 2010) and guidelines for writing book reviews. A pilot study was
performed on the total of 30 book reviews (15 for consumer reviews and 15 for
professional reviews) for reliability check. The coding protocol was then modified
and applied for the whole set of the data. After applying the coding protocol, it was
found that professional reviews are more structured and uniform as opposed to the
lack of consistency in the structuring of online consumer reviews. It was also found
that professional reviews tend to sound less personal and less persuasive. These
differences could be a pointer to the writer’s expertise. However, the expertise of the
writer might not be a constant key factor in identifying reviews perceived as helpful
by potential buyers as users on Amazon.com, it was found, tended to value more the
articulation of personal experience, which was abundant in reviews written by
consumer critics as opposed to those written by professional critics.
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Thesis (M.A. (Language and Communication))--National Institute of Development Administration, 2019