Resident attitude and quality of life in community base tourism development

Abstract

This study attempts to fulfill the research gap concerning the resident attitude and quality of life in Community Based Tourism development, with research objectives to be defined, encompasses two main aims: 1) To study resident quality of life within the CBT 2) To study resident attitude toward the CBT. The sample population comprises 30 residents from the Chiang Khan community and 32 residents from the Mae Kampong community. A qualitative approach was used in the study design, and an in-depth interview technique was used to collect data. This method was chosen because it allows for the collection of more information, knowledge, and data, all of which are important factors in encouraging participants to participate in resident quality of life and Community Based Tourism. This study chose two study areas because they are both well-known Community Based Tourism destinations in Thailand. Obtaining data from such mature and life experience residents will provide very useful and deep information that will help to achieve the research’s main goal and provide validity and reliable findings. The first study area was called “Mae Kampong Community Based Tourism” and was located in Chiangmai province, Northern Thailand. Another research area was “Chiang Khan Community Based Tourism” in Loei province, northeast Thailand. The findings purpose the conceptual model of quality of life development in community base tourism which involves the community’s people’s quality of life If the community wishes to improve the quality of life of its residents, it must prioritize the issue. 1) objective quality of life as follows: income, education, health, safety, facility, community relationships, changing lifestyles, original Local residence return to their hometown, tricking Tourists and occupational inequality 2) subjective quality of life as follows: happiness and Satisfaction 3) exitance quality of life as follows: spiritual and harmony environment. As developing tourist communities or those in their early stages, both the community itself and the government should be mindful of the quality of life for the people within the community. This awareness is crucial in promoting a high quality of life for the residents and, in turn, fostering sustainable development within the tourism community. This approach ensures that the residents benefit positively from the tourism industry and that their well-being and livelihoods are supported in a sustainable manner.