Integrated management model of day spas in Thailand

Abstract

Day spa as a business unit is capable of generating meaningful revenue if properly managed. This study was set out to study the contexts of day spa management in Thailand and to study the tourists’ attitudes towards day spas in Thailand in order to develop an integrated management model for day spas in Thailand. The integrated management model is practical and efficient for day spas in Thailand to use for both return on investment and environmental concerns. It encompasses finance, training, new development, customers’ satisfactions, quality of spa products, internal service procedures, staffs’ welfare /benefits /satisfaction, alliance and collaboration with other businesses and sustainability. The researcher made use of both qualitative and quantitative research methodologies to obtain information and data from the day spa operators and day spa customers who participated in this study.

The findings in this research proposed that Sales & Marketing is the main focus of both the day spa operators and customers, followed by supply chain management, human resource management, quality management, and product management. Further findings also reveal that different ages’ and nationalities’ opinions are significantly different towards certain elements of day spa management. The correlation result also confirmed that all elements are significantly related.

The results from this study submits that The Proposed Integrated Management Model for Day Spas is efficient, practical and capable of transforming and repositioning day spa businesses to reduce cost, maintain high service consistency, surpass competitors, generate sustainable revenue and at the same time maintain environmental friendly business practices.