Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
| dc.contributor.advisor | Patthareeya Lakpetch | th |
| dc.contributor.author | Cherdchai Klinthongchai | th |
| dc.date.accessioned | 2022-05-17T07:10:06Z | |
| dc.date.available | 2022-05-17T07:10:06Z | |
| dc.date.issued | 2016 | th |
| dc.date.issuedBE | 2559 | th |
| dc.description | Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 | th |
| dc.description.abstract | This study aims to 1) identify the travel behaviors in choosing incentive travel destinations of the Malaysian company executives and destination management company who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived destination competitiveness of incentive travel of Andaman Cluster 3) determine causal relationship of factors influencing the tendency of decision making in choosing tourist destinations in Andaman Cluster for incentive travel for Malaysian Destination management company . The researcher defined the population for this research as a group of executives of the Malaysia company while the sample group totaling 400 subjects which were selected by Snowball sampling method. Data was collected by questionnaires distributed during July-October 2016 and Data was analyzed by Structural Equation Modeling: SEM. | th |
| dc.description.abstract | Findings from the research suggested that activity based orientation and marketing utility had direct and positive influence on perceived destination competitiveness where perceived destination competitiveness showed direct and positive influence on intention to travel. | th |
| dc.description.abstract | In addition, intention to travel was direct and positive influenced by incentive travel behavior, activity based orientation and marketing utility which is in harmony with the research hypotheses. | th |
| dc.format.extent | 189 leaves | th |
| dc.format.mimetype | application/pdf | th |
| dc.identifier.doi | 10.14457/NIDA.the.2016.88 | |
| dc.identifier.other | b197636 | th |
| dc.identifier.uri | https://repository.nida.ac.th/handle/662723737/5781 | th |
| dc.language.iso | eng | th |
| dc.publisher | National Institute of Development Administration | th |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | th |
| dc.subject.other | Tourism -- Marketing -- Case studies | th |
| dc.title | Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster | th |
| dc.type | text--thesis--doctoral thesis | th |
| mods.genre | Dissertation | th |
| mods.physicalLocation | National Institute of Development Administration. Library and Information Center | th |
| thesis.degree.department | The Graduate School of Tourism Management | th |
| thesis.degree.discipline | Integrated Tourism Management | th |
| thesis.degree.grantor | National Institute of Development Administration | th |
| thesis.degree.level | Doctoral | th |
| thesis.degree.name | Doctor of Philosophy | th |