Enhancing Halal friendly tourism experience quality for well-being in Non-Muslim countries
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2024
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2567
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eng
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274 leaves
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Rasmee Islam (2024). Enhancing Halal friendly tourism experience quality for well-being in Non-Muslim countries. Retrieved from: https://repository.nida.ac.th/handle/123456789/7037.
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Enhancing Halal friendly tourism experience quality for well-being in Non-Muslim countries
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Abstract
The main aim of this study is to study the wellness tourism development for Muslim tourist: focusing on halal friendly and experience design model. This study initially intends to explore the opportunity to promote Halal friendly development, with alternatively designing of halal wellness activities and experience quality implementation. Thus, the study process is set to find the research gaps of the halal wellness friendly development. To achieve the research aim, three research questions have stated: 1) What is the halal friendly attribute (HFA) towards wellness tourism activities 2) To explore the halal friendly for wellness tourism (HFW) activities in non-Muslim destinations; and 3) what will be effect of Tourist Experiences Quality to tourist satisfaction, tourist memorable and tourist well-being in non-Muslim destinations.
A mixed methods approach was employed to examine the findings of this study. The qualitative and quantitative have simultaneously been conducted. The former approach employed the face-to-face technique with 40 Thai Muslim travelers who have experience travelling to non-Muslim destinations. To develop the halal-friendly attributes (HFA) that contribute to non-Muslim destination with explores in-depth what constitutes the need to have, good to have, and nice to have services using the Faith-Based Service Needs model. Furthermore, to contribute the halal friendly for wellness tourism (HFW) activities in non-Muslim destinations with four main wellness activities concept: Spa and Thai massage, Sport and Adventure, Spiritual wellbeing and Slow food. At the same time the survey questionnaire was administered to 400 with Muslim traveler who have experience travelling to non-Muslim destinations. To answer the third objective with concept of tourist experience quality, tourist satisfaction, tourist memorable and tourist well-being. The partial Least Squares Structural Equation Modeling (PLS-SEM) and the global-fit indices are chosen to statistically confirm the model fit with the empirical data.
The findings propose the final concept framework of halal wellness experience quality. Three main components were proposed: first, the core resources for halal-friendly with faith-based service need. For instance, need to have services such as halal food, prayer room, making destination image to avoid no islamophobia and setting water friendly washroom. Furthermore, the service that good to have such as Ramadan services and Local Muslim experiences. Finally, the faith-based service needs as this study refer that nice to have service such as recreational facilities and services, avoid to non-Halal activities and provide social causes activities. These three main dimensions as a basic faith-based service need that tourism developer can be adapted to improve the destination in every type of tourism. Moreover, the theoretical contribution offers an insight into the developing fours Ss of wellness activities, including Spa/sport/ spiritual and slow food. Especially, offering activity that promotes halal slow food development where the emphasis is on organic products, saving the environment, and supporting locals. The sport/leisure/adventure offer insightful information according to Islamic lifestyle and be prepared. It creates a new spiritual well-being experience using Islamic sound healing, utilizing Islamic historical sites and the natural environment to enhance spiritual and mental well-being. Finally, to design experience quality should concern with seven dimension consists of Hedonism Involvement Local Friendly Refreshment Meaningfulness Knowledge and Novelty that led to wellbeing fulfillment for tourist.
For managerial implication, this study offers guidance to various stakeholders, especially in non-Muslim countries, in comprehending definition, and the development of new concept of wellness activities. For example, understanding Islamic principles and responding to the needs of tourists are crucial, includes the meaningful experiences and prioritize overall well-being. Success in wellness tourism hinges on three components; adherence to Islamic principles (Halal food, prayer space, and service process and staff knowledge), promotion of good health and well-being.
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Thesis (Ph.D. (Integrated Tourism and Hospitality Management))--National Institute of Development Administration, 2024