GSTM: Dissertations
Recent Submissions
Indicator development for business continuity management of Thai convention venues under crisis
(สถาบันบัณพิตพัฒนบริหารศาสตร์, 2017)
; The study was aimed to develop indicators for business continuity management of
Thai convention venues under crisis. The objectives were: 1) to explore the literature
about the indicators for business continuity management of Thai convention venues under
crisis; 2) to analyze the indicators for business continuity management of Thai convention
venues under crisis; and, 3) to confirm the proposed indicators for business continuity
management of Thai convention venues under crisis.
Development of small-sized travel enterprises as an innovative organization
(สถาบันบัณพิตพัฒนบริหารศาสตร์, 2017)
; The objectives of this study are as follows: 1) investigate and develop the
innovative organization indicators for small-sized travel enterprises; 2) investigate the
relationships of innovative organization indicators for small-sized travel enterprises;
and 3) obtain the guidelines for developing small-sized travel enterprises as an
innovative organization. This study apply Balanced Scorecard (BSC) concept, in
order to enhance factors influential to performance and sustain competitiveness of
organizational innovativeness.
Tourism management to respond the climate change under the context of tourists' behavior adaptation: case study of Khao Yai National Park
(National Institute of Development Administration, 2022)
; This research has the objectives to 1) study the behavior of the tourists who
travel to Khao Yai National Park 2) analyze and categorize the factors that affect the
tourism behavior for responding to climate change and the tourists who travel to Khao
Yai National Park 3) study the tourism management that responds the climate change
of Khao Yai National Park and, 4) suggest the tourism management guideline that
responds the climate change under the context of tourists’ behavior adaptation : case
study of Khao Yai National Park, by using th...
Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
(National Institute of Development Administration, 2016)
This study aims to 1) identify the travel behaviors in choosing incentive travel
destinations of the Malaysian company executives and destination management company
who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived
destination competitiveness of incentive travel of Andaman Cluster 3) determine causal
relationship of factors influencing the tendency of decision making in choosing tourist
destinations in Andaman Cluster for incentive travel for Malaysian Destination management
company . The researcher defi...
Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river
(National Institute of Development Administration, 2016)
; The objectives of the research on Brand Development of Destinations in
Community Culture: Case Studies of Ancient Community Markets in the Suphanburi
Basin were 1) to study the local destination brand identity in the ancient market
communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the
branding processes of these two ancient market communities as tourist destinations.;
3) to develop guidelines for other ancient market communities in Thailand to
effectively brand themselves as tourist destinations; From The case st...
Developing human resource development guideline based on relationship marketing to enhance effectiveness on business performance in airline business
(National Institute of Development Administration, 2016)
; The purpose of this research, developing human resource development
guideline based on relationship marketing to enhance effectiveness on business
performance in airline business are 1) To compare the opinions of employees in the
airline industry in each generation regarding the Relationship Marketing concept. 2)
To analyze the factors influencing aviation industry indicators of success concerning
business performance in terms of Relationship Marketing. 3) developing human
resource development guideline based on relationship marketing to ...
Cultural tourism destination development of Nakhon Si Thammarat province
(National Institute of Development Administration, 2016)
; This study aims to create a model for cultural tourism destination development
focusing on stakeholder participation. It was revealed that there are a great number of
tourism destinations confronted with inefficiency in accommodating tourists, an
insufficiency in the essential quality of tourism products and services, an increase in
the overcrowding of tourists, and the deterioration of the landscape and the physical
features in a tourism destination. Although there are a number of researches on
tourism destination, the majority of the st...
The development of Thai tourist police occupational standard
(National Institute of Development Administration, 2016)
; The study of development in Thai tourist police professional standards aims to
develop performance indicator that important to improve Thai tourist police
professional standards and professional standard handbook. This study is done by
using Mixed Method Research (Qualitative Research and Quantitative Research)
which is divided into 5 steps as given below: 1) Literature review by qualitative
research 2) Examine questionnaires for group discussion (Focus Group) by expert
using qualitative research 3) Survey based on questionnaires for both...
Marketing strategies for building brand for international airlines at Suvarnabhumi airport, Thailand
(National Institute of Development Administration, 2016)
; The research of this study is aimed at: 1) study the brand awareness of the
customer (International airlines) of Suvanabhumi airport. Namely Full Service
Airlines, Cargo Airlines and Charter Airlines; 2) study the brand perception of the
airlines (Pre and Post) and 3) provide recommendations for marketing strategies for
brand building of Suvarnabhumi Airport.
A cultural conservation model for sustainable tourism of the Tai Lue Ethnic group in Doi Saket district, Chiang Mai province
(National Institute of Development Administration, 2016)
; The objectives of this research were to examine community development and
cultural patterns for tourism of the Tai Lue communities in Doi Saket District, Chiang
Mai Province, to develop a local cultural conservation model for sustainable tourism
of the ethnic group, and to assess the conservation model of the ethnic group. This
qualitative research investigated four Tai Lue villages in the study area, including
Luang Nua, Luang Tai, Pa Kha, and San Pong Villages. The key informants included
the villagers, representatives from the local st...
A zero waste management model for small hotels: a case study in the Koh Samui, Koh Pha Ngan Surat Thani
(National Institute of Development Administration, 2016)
This thesis aimed to examine the situation of waste management problems
encountered by small hotels by focusing on investigating the causes of waste
generation and on reducing, reusing, recycling and recovering the waste in order to
minimize the waste to be finally disposed of by means of incineration/landfill, which
is appropriate based on the prioritization of zero waste management. There were three
research questions: (1) what are the factors in the zero waste management of small
hotels? (2) What is the best practice in the zero waste ...
A model of the development of executives' behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in the touristic island of Surat Thani Province
(National Institute of Development Administration, 2016)
; The objectives of this research are: 1) to study the behavior in the planning
process for human resources risk management of executives of small and medium
sized hotels in touristic islands of Surat Thani province, 2) to evaluate the performance
in the planning process for human resources risk management by executives of small
and medium sized hotels in touristic islands of Surat Thani province, 3) to synthesize
the planning process for human resources risk management of small and medium sized
hotels in touristic islands of Surat Thani pr...
Banner advertising management for local online travel agencies
(National Institute of Development Administration, 2016)
; This empirical study examined the effects of local online travel agencies’
banner advertising belief factors on inbound tourists’ attitude toward banner
advertising and the effects of inbound tourists’ attitude toward banner advertising on
banner advertising effectiveness. The results of structural equation modeling could
partially confirm the belief-attitude-effectiveness relations for local online travel
agencies’ banner advertising from the perspective of inbound tourists. The empirical
results from this study indicated that the featur...
A model of port of call management for cruise tourism, Phuket, Thailand
(National Institute of Development Administration, 2014)
; The study establishes a proposed model of port of call management for cruise
tourism, Phuket, Thailand under four objectives; 1) to analyze the current situation of
the cruise tourism in Phuket, Thailand, 2) to evaluate the importance levels toward
factors affecting port of call management, 3) to measure the efficiency levels of port
of call management in Phuket, Thailand and 4) to propose a model of port of call
management tailored for the cruise tourism in Phuket, Thailand.
Policy recommendations for developing Thailand's image as a medical tourism destination to establish destination loyalty
(National Institute of Development Administration, 2016)
; Medical tourism is a developing market for Thailand’s tourism industry, and
offers a unique alternative to the issues associated with an excessive reliance on
traditional forms of tourism. Previous literature on this subject is limited. The primary
focus has been on the economic and social impacts of medical tourism on a host
country, and on the quality of medical services that influence medical tourists’
loyalty. There has been insufficient research conducted on developing Thailand’s
image as a medical tourism destination to establish de...
Policy recommendations for Thailand community-based tourism value creation
(National Institute of Development Administration, 2016)
; The objectives of this study were: 1 ) to study the factors affecting Thailand
community- based tourism value creation, 2) to study the causal relationship between
factors affecting Thailand community-based tourism value creation, and 3) to propose
policy recommendations for Thailand community- based tourism value creation. This
study was conducted by studying related internal factors and relationships of all 5
aspects affecting the Thailand community-based tourism value creation based on the
priority: 1) Community collaboration and parti...
Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces
(National Institute of Development Administration, 2016)
; The study on Developing perceptions and brand equity to enhance the
potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has
3 main objectives: 1) To explore the personal factors influencing brand equity and
perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 2) To
examine the relationship between personal factors and potential factors influencing
the brand equity and perceptions of adventure tourism in Bencha Burapha
Suvarnabhumi provinces. 3) To develop perceptions and brand equity to enhance
p...
The model of community enterprise network management in lower central region for promoting agro-tourism
(National Institute of Development Administration, 2016)
; The results of the study demonstrated that: 22 community enterprise networks
had 3 main activities including 1) Agricultural Institute Group/Housewives = 12
groups (54.55%), 2) Production = 9 groups (40.90%), and 3) Service = 1 group (4.55%).
Each group was formed to solve the problems of the 21 groups of community
(95.45%) caused by 1) lower production price, 2) intervention by middlemen, 3) high
cost on production, 4) low quality of the products, short life span of the products/no
creation of the product identity, 5) lack of water suppl...
The casual effects of human resource practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour towards job performance of frontline employees in four-star hotels in Phuket, Thailand
(National Institute of Development Administration, 2019)
; This study attempts to propose and examine a theoretical conceptual model that investigates the causal effects of hotel frontline employees’ perceptions of human resource (HR) practices, supervisor support, and coworker support, influencing on organizational citizenship behaviour (OCB) towards job performance in the context of four-star hotels in Phuket, Thailand. The mediating effects of OCB are also highlighted. HR practices in this study are in a form of high-performance work practices (HPWPs) consisting of selective staffing, rewards, train...
The causal effect of islamic attributes of destination upon tourist satisfaction and loyalty under mediating roles of perceived trip quality and perceived trip values : a case study of Krabi Province, Thailand
(National Institute of Development Administration, 2019)
; Global Muslim travel market is regarded as having high potential in terms of population growth and high expenditure. Yet, it remains relatively untapped. Many previous studies mentioned the effects of Islamic attributes of destination toward motivation to visit as well as tourist satisfaction and loyalty. However, there is a lack of empirical research in non-Muslim country as well as Thailand in particular. Besides, it was also found that perceived trip quality and perceived trip values exert influence over tourist satisfaction and loyalty; lit...