Recent Submissions

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    A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand 

    Yongyut Kaewudom; Therdchai Choibamroong (National Institute of Development Administration, 2018)

    This research aims 1) to analyze the implementation of a health tourism promoting policy in Thai traditional medicine promoting hospitals, 2) to evaluate the efficiency and effectiveness of a health tourism logistic management process in Thai traditional medicine promoting hospitals, and 3) to create a model of the health tourism logistic management in Thai traditional medicine promoting hospitals with a combination of quantitative and qualitative research methods.
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    A causal model of factors affecting healthy organizations and job performance of employees in Thai independence hotels 

    Nipaporn Sangsawang; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The purpose of this research was to develop and validate a relationship between the causal factors affecting the healthy organization and performance of employees in Thai hotels. This research employed a mixed method approaches. For quantitative research, the sample consisted of 690 employees in the independent Thai hotels. The area of research are 4 star hotels which are the members of Thai Hotels Association (THA) in the Andaman Sea. The sampling techniques were randomly selected by multi-stage random sampling. Causal modeling involved ...
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    Human resource management practices for employee engagement to enhance organizational citizenship behavior in five-star hotels in Thailand 

    Pornpimol Chaisanit; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    This study investigates the relationship between employee perceptions of human resource management practices (HRM practices) and organizational citizenship behavior (OCB), and also examines the mediating role of employee engagement between the relationship of employee perceptions of HRM practices and OCB in the context of five-star hotels in Thailand. The thesis especially focuses on eight HRM practices; namely, recruitment and selection, training support, performance appraisal, compensation and benefits, career opportunities, internal c...
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    A development model of cultural tourism interpretation of Khao Phra Wihan national park 

    Prasert Yothicar; Sangkae Punyasiri (National Institute of Development Administration, 2018)

    The objectives of this study were to: 1) investigate the current context of cultural tourism interpretation of Khao Phra Wihan national park, and the best practical interpretation of cultural tourism interpretive management, 2) investigate the perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park and the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, and 3) determine the form of a development model of cultural...
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    Developing training program assessment instrument for employee in the hotel industry 

    Tanida Lakornsri; Suwaree Namwong (National Institute of Development Administration, 2017)

    Training is a foundation for improving staff competency, staff satisfaction, and staff commitment. Thus, this research aimed to develop an instrument to assess the training program to be a training program effectiveness. This study also attempted to fulfill the research gap examining the relationship among staff reaction towards training program, training satisfaction, and staff commitment. To achieve the research aim, four research questions have stated: 1) How does an organization develop a training program? 2) How to measure operationa...
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    The cross-cultural learning process of Thai spa uniqueness and identity for Russian customers in Moscow city, Russian federation 

    Pratoom Wongsawasdi; Therdchai Choibamroong (National Institute of Development Administration, 2017)

    This dissertation 1) studied the uniqueness of Thai spa services in the view of Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow City; 2) explored the methods of creating cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; 3) identified the desires for a cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and identity for Russian customers.
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    Sustainable tourist destination brand image assessment case study of Mae Kam Pong community 

    Nattawut Wita; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ...
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    Risk perception prevention for international retirement migration 

    Munita Chootiraka; Suwaree Namwong (National Institute of Development Administration, 2017)

    This study attempts to fulfill the research gap concerning perceived risks of international retirement migration toward a tourism destination. The consequences of risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, & Gressel, 2014). Perceived risks reduction strategy helps to promote a destination image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim for this study is to seek for the answer to how to prevent risk perception for international retirement migration. To achieve the resea...
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    Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand 

    Pattaraporn Jiramahapoka; Patthareeya Lakpetch (National Institute of Development Administration, 2021)

    The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was c...
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    Model of technology-based airport customer journey management of Suvarnabhumi Airport, Thailand 

    Chayapoj Lee-Anant; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth passengers’ journey seems to be more vital nowadays among the intensive global airport competitions. Especially when the travel pattern has been forever shifted by the Coronavirus 2019, purely service quality provided by airport and airline staffs is no longer enough. More facilitating airport technologies, therefore, turn to b...
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    Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand 

    Rungruedee Boonmee; Paitoon Monpanthong (National Institute of Development Administration, 2021)

    Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ...
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    Destination strategic positioning and marketing strategy for foreign high-quality tourist 

    Hathaichanok Chimbanrai; Rugphong Vongsaroj (National Institute of Development Administration, 2021)

    The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...
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    A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province 

    Chayada Kanabkaew; Paithoon Monpanthong (National Institute of Development Administration, 2021)

    The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was co...
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    The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction 

    Supaporn Wichaidit; Sangkae Punyasiri (National Institute of Development Administration, 2019)

    The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nigh...
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    Development of small-sized travel enterprises as an innovative organization 

    Kittikan Kanchanakhuha; Kassara Sukpatch (National Institute of Development Administration, 2017)

    The objectives of this study are as follows: 1) investigate and develop the innovative organization indicators for small-sized travel enterprises; 2) investigate the relationships of innovative organization indicators for small-sized travel enterprises; and 3) obtain the guidelines for developing small-sized travel enterprises as an innovative organization. This study apply Balanced Scorecard (BSC) concept, in order to enhance factors influential to performance and sustain competitiveness of organizational innovativeness.
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    Tourism management to respond the climate change under the context of tourists' behavior adaptation: case study of Khao Yai National Park 

    Yulada Supsomboon; Kassara Sukpatch (National Institute of Development Administration, 2022)

    This research has the objectives to 1) study the behavior of the tourists who travel to Khao Yai National Park 2) analyze and categorize the factors that affect the tourism behavior for responding to climate change and the tourists who travel to Khao Yai National Park 3) study the tourism management that responds the climate change of Khao Yai National Park and, 4) suggest the tourism management guideline that responds the climate change under the context of tourists’ behavior adaptation : case study of Khao Yai National Park, by using th...
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    Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster 

    Cherdchai Klinthongchai; Patthareeya Lakpetch (National Institute of Development Administration, 2016)

    This study aims to 1) identify the travel behaviors in choosing incentive travel destinations of the Malaysian company executives and destination management company who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived destination competitiveness of incentive travel of Andaman Cluster 3) determine causal relationship of factors influencing the tendency of decision making in choosing tourist destinations in Andaman Cluster for incentive travel for Malaysian Destination management company . The researcher defi...
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    Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river 

    Sathcha Kaisornrat; Worarak Sucher (National Institute of Development Administration, 2016)

    The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case st...
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    Online marketing strategies for community-based tourism in the Andaman cluster of Thailand 

    Jutamas Phengkona; Paithoon Monpanthong (National Institute of Development Administration, 2020)

    The main goal of this study was to initiate online marketing strategies for CBT destinations in the Andaman cluster of Thailand. In order to accomplish the goal, the objectives of this study are 1) to analyse the current online marketing situation of CBT destinations in the Andaman cluster of Thailand, 2) to classify homogenous segments of CBT tourists, 3) to investigate online marketing factors influencing intentions to visit of CBT tourists, and 4) to initiate online marketing strategies that suit CBT destinations in the Andaman cluster of Th...
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    Emotional tourist-experience design: a health-wellbeing for the active 50-plus 

    Anugool Bhumiwat; Suwaree Namwong (National Institute of Development Administration, 2020)

    The main aim of this study is to design the health-experienced activity for the active 50-Plus tourists. This study initially intends to explore the opportunity promoting the 50-Plus’ activities, with alternatively designing their choices of health improvement and self-fulfillment from tourist-experience perspectives. Thus, the study process is set to find the research gaps of the four related domains: tourist, health, experience, and tourism. Firstly, the active 50-Plus tourist is defined from the gap that they are undeniable to grow older wit...
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