GSTM: Dissertations
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Guidelines for developing employee engagement to enhance innovative organization in Thai hotel business
(National Institute of Development Administration, 2017)
; This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a websi...
A model of website development in creating trustworthiness for medical tourism decision making in Thailand
(National Institute of Development Administration, 2017)
; This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a websi...
A model of logistics management for health tourism in Thai traditional medicine promoting hospitals in Thailand
(National Institute of Development Administration, 2018)
; This research aims 1) to analyze the implementation of a health tourism
promoting policy in Thai traditional medicine promoting hospitals, 2) to evaluate the
efficiency and effectiveness of a health tourism logistic management process in Thai
traditional medicine promoting hospitals, and 3) to create a model of the health
tourism logistic management in Thai traditional medicine promoting hospitals with a
combination of quantitative and qualitative research methods.
A causal model of factors affecting healthy organizations and job performance of employees in Thai independence hotels
(National Institute of Development Administration, 2018)
; The purpose of this research was to develop and validate a relationship
between the causal factors affecting the healthy organization and performance of
employees in Thai hotels. This research employed a mixed method approaches. For
quantitative research, the sample consisted of 690 employees in the independent Thai
hotels. The area of research are 4 star hotels which are the members of Thai Hotels
Association (THA) in the Andaman Sea. The sampling techniques were randomly
selected by multi-stage random sampling. Causal modeling involved ...
Human resource management practices for employee engagement to enhance organizational citizenship behavior in five-star hotels in Thailand
(National Institute of Development Administration, 2018)
; This study investigates the relationship between employee perceptions of
human resource management practices (HRM practices) and organizational
citizenship behavior (OCB), and also examines the mediating role of employee
engagement between the relationship of employee perceptions of HRM practices and
OCB in the context of five-star hotels in Thailand. The thesis especially focuses on
eight HRM practices; namely, recruitment and selection, training support,
performance appraisal, compensation and benefits, career opportunities, internal
c...
A development model of cultural tourism interpretation of Khao Phra Wihan national park
(National Institute of Development Administration, 2018)
; The objectives of this study were to: 1) investigate the current context of
cultural tourism interpretation of Khao Phra Wihan national park, and the best
practical interpretation of cultural tourism interpretive management, 2) investigate the
perception-behavior of the tourists about the context of cultural tourism interpretation
of Khao Phra Wihan national park and the learning needs of the tourists about cultural
tourism interpretive programs of Khao Phra Wihan national park, and 3) determine
the form of a development model of cultural...
Developing training program assessment instrument for employee in the hotel industry
(National Institute of Development Administration, 2017)
; Training is a foundation for improving staff competency, staff satisfaction, and
staff commitment. Thus, this research aimed to develop an instrument to assess the
training program to be a training program effectiveness. This study also attempted to
fulfill the research gap examining the relationship among staff reaction towards
training program, training satisfaction, and staff commitment. To achieve the research
aim, four research questions have stated: 1) How does an organization develop a
training program? 2) How to measure operationa...
The cross-cultural learning process of Thai spa uniqueness and identity for Russian customers in Moscow city, Russian federation
(National Institute of Development Administration, 2017)
; This dissertation 1) studied the uniqueness of Thai spa services in the view of
Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow
City; 2) explored the methods of creating cross-cultural learning process about the
uniqueness of Thai spa services for Russian customers; 3) identified the desires for a
cross-cultural learning process about the uniqueness of Thai spa services for Russian
customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and
identity for Russian customers.
Sustainable tourist destination brand image assessment case study of Mae Kam Pong community
(National Institute of Development Administration, 2017)
; This study examines the relationship between attributes-holistic uniqueness:
slow tourism, psychology: emotion and sustainable image in the context of
community-based tourism. An image of tourism brand at present plays important roles
in the construction of tourist attraction. An image of tourism brand is a marketing
strategy which can make tourist attractions be successful. In the past, a study on an
image of tourism brand put the importance on brand image as most viewed by
tourists. The image measuring of community-based tourism at the ...
Risk perception prevention for international retirement migration
(National Institute of Development Administration, 2017)
; This study attempts to fulfill the research gap concerning perceived risks of
international retirement migration toward a tourism destination. The consequences of
risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, &
Gressel, 2014). Perceived risks reduction strategy helps to promote a destination
image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim
for this study is to seek for the answer to how to prevent risk perception for
international retirement migration. To achieve the resea...
Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand
(National Institute of Development Administration, 2021)
; The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand
The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was c...
Model of technology-based airport customer journey management of Suvarnabhumi Airport, Thailand
(National Institute of Development Administration, 2021)
; In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth passengers’ journey seems to be more vital nowadays among the intensive global airport competitions. Especially when the travel pattern has been forever shifted by the Coronavirus 2019, purely service quality provided by airport and airline staffs is no longer enough. More facilitating airport technologies, therefore, turn to b...
Policy implication of tourism management for Japanese senior tourists : a case study of Chiang Rai Province, Thailand
(National Institute of Development Administration, 2021)
; Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ...
Destination strategic positioning and marketing strategy for foreign high-quality tourist
(National Institute of Development Administration, 2021)
; The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...
A critical analysis on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin in Muang District, Songkhla Province
(National Institute of Development Administration, 2021)
; The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was co...
The causal model of the influence of nightlife's risk perception and destination image toward female tourists' behavioral intention under mediating effects of satisfaction
(National Institute of Development Administration, 2019)
; The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions.
Nigh...
Development of small-sized travel enterprises as an innovative organization
(National Institute of Development Administration, 2017)
; The objectives of this study are as follows: 1) investigate and develop the
innovative organization indicators for small-sized travel enterprises; 2) investigate the
relationships of innovative organization indicators for small-sized travel enterprises;
and 3) obtain the guidelines for developing small-sized travel enterprises as an
innovative organization. This study apply Balanced Scorecard (BSC) concept, in
order to enhance factors influential to performance and sustain competitiveness of
organizational innovativeness.
Tourism management to respond the climate change under the context of tourists' behavior adaptation: case study of Khao Yai National Park
(National Institute of Development Administration, 2022)
; This research has the objectives to 1) study the behavior of the tourists who
travel to Khao Yai National Park 2) analyze and categorize the factors that affect the
tourism behavior for responding to climate change and the tourists who travel to Khao
Yai National Park 3) study the tourism management that responds the climate change
of Khao Yai National Park and, 4) suggest the tourism management guideline that
responds the climate change under the context of tourists’ behavior adaptation : case
study of Khao Yai National Park, by using th...
Determinants of decision making in choosing tourism destinations of incentive travel for Malaysian Companies to Andaman Cluster
(National Institute of Development Administration, 2016)
; This study aims to 1) identify the travel behaviors in choosing incentive travel
destinations of the Malaysian company executives and destination management company
who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived
destination competitiveness of incentive travel of Andaman Cluster 3) determine causal
relationship of factors influencing the tendency of decision making in choosing tourist
destinations in Andaman Cluster for incentive travel for Malaysian Destination management
company . The researcher defi...
Development of destination branding through cultural identity: the case study of ancient market in Suphanburi river
(National Institute of Development Administration, 2016)
; The objectives of the research on Brand Development of Destinations in
Community Culture: Case Studies of Ancient Community Markets in the Suphanburi
Basin were 1) to study the local destination brand identity in the ancient market
communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the
branding processes of these two ancient market communities as tourist destinations.;
3) to develop guidelines for other ancient market communities in Thailand to
effectively brand themselves as tourist destinations; From The case st...