This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a websi...

This study was to create a pattern of website development that affects the trust in the decision for medical tourists in Thailand because nowadays the competition of medical tourism is increasingly higher in several countries, such as Singapore, Malaysia and India, where tourism is mainly promoted by website that is used as a source of information for the decision of visiting to medical tourism. Particularly, the interface factors on a website are important and affect the decision. Although currently there are many studies on developing a websi...

This research aims 1) to analyze the implementation of a health tourism promoting policy in Thai traditional medicine promoting hospitals, 2) to evaluate the efficiency and effectiveness of a health tourism logistic management process in Thai traditional medicine promoting hospitals, and 3) to create a model of the health tourism logistic management in Thai traditional medicine promoting hospitals with a combination of quantitative and qualitative research methods.

The purpose of this research was to develop and validate a relationship between the causal factors affecting the healthy organization and performance of employees in Thai hotels. This research employed a mixed method approaches. For quantitative research, the sample consisted of 690 employees in the independent Thai hotels. The area of research are 4 star hotels which are the members of Thai Hotels Association (THA) in the Andaman Sea. The sampling techniques were randomly selected by multi-stage random sampling. Causal modeling involved ...

This study investigates the relationship between employee perceptions of human resource management practices (HRM practices) and organizational citizenship behavior (OCB), and also examines the mediating role of employee engagement between the relationship of employee perceptions of HRM practices and OCB in the context of five-star hotels in Thailand. The thesis especially focuses on eight HRM practices; namely, recruitment and selection, training support, performance appraisal, compensation and benefits, career opportunities, internal c...

The objectives of this study were to: 1) investigate the current context of cultural tourism interpretation of Khao Phra Wihan national park, and the best practical interpretation of cultural tourism interpretive management, 2) investigate the perception-behavior of the tourists about the context of cultural tourism interpretation of Khao Phra Wihan national park and the learning needs of the tourists about cultural tourism interpretive programs of Khao Phra Wihan national park, and 3) determine the form of a development model of cultural...

Training is a foundation for improving staff competency, staff satisfaction, and staff commitment. Thus, this research aimed to develop an instrument to assess the training program to be a training program effectiveness. This study also attempted to fulfill the research gap examining the relationship among staff reaction towards training program, training satisfaction, and staff commitment. To achieve the research aim, four research questions have stated: 1) How does an organization develop a training program? 2) How to measure operationa...

This dissertation 1) studied the uniqueness of Thai spa services in the view of Russian customers and the identity concepts of Thai spa entrepreneurs in Moscow City; 2) explored the methods of creating cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; 3) identified the desires for a cross-cultural learning process about the uniqueness of Thai spa services for Russian customers; and 4) created a cross-cultural learning process of Thai spa uniqueness and identity for Russian customers.

This study examines the relationship between attributes-holistic uniqueness: slow tourism, psychology: emotion and sustainable image in the context of community-based tourism. An image of tourism brand at present plays important roles in the construction of tourist attraction. An image of tourism brand is a marketing strategy which can make tourist attractions be successful. In the past, a study on an image of tourism brand put the importance on brand image as most viewed by tourists. The image measuring of community-based tourism at the ...

This study attempts to fulfill the research gap concerning perceived risks of international retirement migration toward a tourism destination. The consequences of risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, & Gressel, 2014). Perceived risks reduction strategy helps to promote a destination image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim for this study is to seek for the answer to how to prevent risk perception for international retirement migration. To achieve the resea...

The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was c...

In airports, the technology creates a transformation from a regular travel to be an extraordinary with the trendily digital assistances since the pre-arrival until post-departure at the final destination. Creating smooth passengers’ journey seems to be more vital nowadays among the intensive global airport competitions. Especially when the travel pattern has been forever shifted by the Coronavirus 2019, purely service quality provided by airport and airline staffs is no longer enough. More facilitating airport technologies, therefore, turn to b...

Japanese senior tourist group is prioritized by Thailand’s tourism industry due to the increasing number, the quality, and the high purchasing power. However, most Japanese senior tourists have traveled to Thailand’s main tourist destinations, not secondary destinations. Chiang Rai, the northernmost province of Thailand, is one of the secondary destinations and is not yet widely known by Japanese senior tourists. However, Chiang Rai is selected to be one of the fourteen provinces of Thailand suitable for senior tourists due largely to its very ...

The purposes of this study are 1) to define the definition and characterization of high-quality tourists for Thailand, 2) to analyze the demographic factors, tourist’s travel motivation and tourist behaviors influencing high-quality tourists and analyze the preferences and decisions of high-quality tourists, 3) to analyze the value positioning of tourism products in high-quality tourist attractions and; 4) to analyze marketing strategies for high-quality tourists. Use mixed methods research between qualitative research, In-depth interview is a ...

The growth in the global tourism sector has caused an aggressive competition between tourist destinations to attract potential visitors. Among the same resources, the different choice of destination is determined. This study aims to analyze on stakeholder perspective-based of Thai tourist behavior towards unique product and service attributes of Songkhla Lake Basin (SLB) in Muang District, Songkhla Province. The competitive power of a destination can be increased in a sustainable way when involving community stakeholders. Thus, the study was co...

The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. In Thailand found that female tourist spending on various areas, such as Thai food testing, spa, and nightlife, etc. The female travel market is regarded as having a high potential in terms of travel growth rate and high expenditure. Thailand found female tourists spending on various areas, such as Thai food testing, spa, and nightlife, etc. In addition, They aware of safety and security as a priority of travel decisions. Nigh...

The objectives of this study are as follows: 1) investigate and develop the innovative organization indicators for small-sized travel enterprises; 2) investigate the relationships of innovative organization indicators for small-sized travel enterprises; and 3) obtain the guidelines for developing small-sized travel enterprises as an innovative organization. This study apply Balanced Scorecard (BSC) concept, in order to enhance factors influential to performance and sustain competitiveness of organizational innovativeness.

This research has the objectives to 1) study the behavior of the tourists who travel to Khao Yai National Park 2) analyze and categorize the factors that affect the tourism behavior for responding to climate change and the tourists who travel to Khao Yai National Park 3) study the tourism management that responds the climate change of Khao Yai National Park and, 4) suggest the tourism management guideline that responds the climate change under the context of tourists’ behavior adaptation : case study of Khao Yai National Park, by using th...

This study aims to 1) identify the travel behaviors in choosing incentive travel destinations of the Malaysian company executives and destination management company who travel to the Andaman Cluster 2) To examine antecedent influencing the perceived destination competitiveness of incentive travel of Andaman Cluster 3) determine causal relationship of factors influencing the tendency of decision making in choosing tourist destinations in Andaman Cluster for incentive travel for Malaysian Destination management company . The researcher defi...

The objectives of the research on Brand Development of Destinations in Community Culture: Case Studies of Ancient Community Markets in the Suphanburi Basin were 1) to study the local destination brand identity in the ancient market communities of Kao Hong and Sam Chuk in Suphanburi, Thailand; 2) to analyze the branding processes of these two ancient market communities as tourist destinations.; 3) to develop guidelines for other ancient market communities in Thailand to effectively brand themselves as tourist destinations; From The case st...