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    The effects of knowledge management on employee performance
    Kanokwan Srisunthorn; Tippawan Lorsuwannarat (National Institute of Development Administration, 2023)
    The objective of this study is to develop a model for the effects of knowledge management on employee performance and to test the relationship of the variables, transformational leadership, knowledge management process, and employee competency effecting employee performance: Cases of Thai State Enterprises in the Electricity Sector. The conceptual framework uses the concept of Resource Base View. This research study is a mixed research. This is a research that uses both quantitative and qualitative methods together, to find answers to the research hypotheses. The population used in the study was the personnel of Thai state enterprises in the electricity sector, comprising the Electricity Generating Authority of Thailand, Provincial Electricity Authority, and Metropolitan Electricity Authority. The study population comprised personnel under the Central Office totaling 12,615 persons. The study used electronic questionnaires as a tool to collect data until a total of 1,213 responses were obtained, and used correlation test statistics and Multiple Regression Analysis in the inferential statistical test. In addition, to support the results of the quantitative research, qualitative research through in-depth interviews was used as a tool to describe the results in detail.  The results of the quantitative research found that the relationship of the variables was consistent according to the conceptual framework and the research hypothesis. On transformational leadership, there was a high level of positive correlation with employee performance. Transformational leadership had a moderately positive correlation with employee competency. The knowledge management process had a relatively high positive correlation with employee performance. Employee competency was highly positively correlated with employee performance. Transformational leadership was positively correlated with employee performance through the Partial Mediator employee competency variable. Transformational leadership showed a positive correlation to employee performance through the partial mediator knowledge management process using qualitative data obtained from interviews. The quantitative research results were supported by qualitative data. The results of the quantitative study found that factors support correlation with employees’ good performance, opportunity, empathy, and morale, and help them get mentoring, trust, and involvement in introducing new ideas, as well as seeing the value and importance of work from supervisors or colleagues when they have a leader with good policy and vision, good welfare and  there is promotion for the development of people's competency within the organization. In addition, the personnel must be committed to self-development. The success factor of knowledge management in organizations comes from the commitment of the top leaders, having guidelines that are consistent with government policy and state enterprise assessment, as well as emphasizing knowledge management processes as the basis of innovation. There is an exchange of knowledge and having access to knowledge through information technology.  Future research studies should be “The effects of knowledge management on employee innovation”.   
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    Developing model of healthy tambon project thaihealth promotion foundation implementation
    NISA RATTANADILOK NA PHUKET; Somsak Samukkethum (National Institute of Development Administration, 2023)
    Developing a model of the Healthy Tambon Project of ThaiHealth Promotion Foundation implementation, studying the health wellness sub-district project of Thai Health, and developing a model for implementing the Tambon Health Project of Thai Health. This research is qualitative. Data were collected through a Documentary Study and an in-depth interview with (1) a Person who sets the policy for the implementation of the Tambon Health Project of Thai Health and (2) Organization leaders and personnel in the Tambon Health Project of Thai Health. 2 areas (Jedeechai Subdistrict Administrative Organization, Pua District, Nan Province and Banhaet Municipality, Banhaet District, Khon Kaen Province), a total of 34 persons were used to analyze the data by interpretation and data analysis by content analysis and present the research results by descriptive analysis. The results of the research had the strengthening community by using the "P4ASSION Model" consisted of (1) a Plan of community development, (2) Participation, (3) Physical Capital, (4) Positive of Knowledge Management, (5) Agent of Change, (6) Social Capital, (7) Self-Management Community, (8) Internal Community Networking, (9) Organization and (10) Networking of External Community. Participating in supporting local government organizations to build community strength through cooperation in the area will help develop partnerships with leading organizations so that communities can strengthen the area.
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    The role of entrepreneurial and customer orientation on success and sustainability of firm performance through knowledge creation process
    HONG ZHANG; Vesarach Aumeboonsuke (National Institute of Development Administration, 2023)
    This study examined the influence of entrepreneurial orientation and customer orientation on firm performance through the knowledge creation process. The research findings reveal new patterns of business performance success and sustainability based on core factors. Structural equation modeling using Amos version 24.0 was employed to analyze the data collected through a questionnaire survey of 319 managers in Chinese-funded enterprises in Thailand. The results demonstrate a significant impact of entrepreneurial orientation and customer orientation (p<.001) on the knowledge creation process, confirming the mediating role of the knowledge creation process in the relationship between entrepreneurial orientation and customer orientation on firm performance. Thus, both entrepreneurial orientation and customer orientation make significant contributions to the sustainability of firm performance through the knowledge creation process. Additionally, the study indicates that Chinese-funded enterprises in Thailand exhibit stable strategic orientation, possess effective knowledge management systems, and achieve successful firm performance, thereby indicating a sustainable internal environment. These research findings provide valuable guidance for strategic planning and implementation of overseas start-up enterprises and assist entrepreneurs in analyzing the internal environment of their enterprises when investing abroad.
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    The influence of emotional labor on organizational citizenship behavior of teachers—taking secondary vocational schools as example
    QIANG HAO; Xuemei Sun (National Institute of Development Administration, 2023)
    As high emotional workers, teachers' emotional labor is deeply involved in building teaching effectiveness, creating working atmosphere and improving organizational performance. In order to ensure the quality of secondary vocational education, it is necessary to pay attention to the construction and management of secondary vocational teachers and improve their organizational citizenship behavior. It is possible to achieve organizational goals and improve the overall performance of the organization through the voluntary organizational citizenship behavior of secondary vocational teachers beyond their personal work responsibilities. In educational work, teachers need to make matching emotional expressions according to the potential emotional rules set by the organization, and more emotional efforts are also needed to interact with leading colleagues. At present, there are some problems in the emotional labor of secondary vocational teachers in China, such as high-intensity emotional consumption caused by complex working environment, difficult compensation of emotional resources caused by lack of school organization care, and insufficient emotional literacy of teachers affecting teachers' emotional regulation. Secondary vocational teachers need to judge and express reasonably in specific situations. However, their emotional labor is not always under reasonable emotional control. Once the emotional feelings are inconsistent with the organization and expression rules, emotional resources will be consumed. If they are not compensated accordingly, it will affect teachers' work attitude and performance. Based on this, we need to examine and optimize the impact of teachers' emotional labor on organizational citizenship behavior. Therefore, on the basis of theory of resource conservation and social exchange theory, this paper takes the 'Stress-Strain-Outcome' (S-S-O) model as the theoretical analysis framework, constructs the action path and research model of emotional labor of secondary vocational teachers on organizational citizenship behavior, tests the intermediary role of psychological contract and work engagement between them, and explains the mechanism of emotional labor of secondary vocational teachers on organizational citizenship behavior, explores the moderating role of organizational support between emotional labor and psychological contract. In this paper, a mixed research method is of 20 secondary vocational teachers in-depth interviews to clarify the direct correspondence between the two variables, the initial verification of research hypotheses to increase the diversity of data collection. Then through the questionnaire analysis (846), the hypothesis test was carried out, and the data were statistically analyzed by SPSS26.0, and validation of the model using Mplus 8.3. The value of this study is mainly reflected in: 1) Combined with the actual work of secondary vocational school teachers, the study focused on the emotional weakening of work focus and the surface acting of employee focus; 2) Reveals the influence mechanism of emotional labor on organizational citizenship behavior and its boundary conditions; 3) Enriched the empirical research of organizational support as a moderator variable. The research enlightenment of this paper is mainly aimed at two angles: From the organizational level, including measures such as optimizing the organizational management system, creating an organizational support atmosphere, and carrying out emotional labor management training; From the individual level, including improving job competency, actively improving work attitude and flexibly adjusting personal emotions.
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    Research on the impact mechanism of digitalization capability on organizational resilience of chinese manufacturing enterprises
    XINYU WU; Zhongwu Li (National Institute of Development Administration, 2024)
    At present, a new round of industrial revolution driven by technologies such as the Internet of things, big data, robotics and artificial intelligence has arrived, the strategic significance of the real economy has become more prominent, and the manufacturing industry is facing severe challenges and major opportunities. The digital intelligence of manufacturing is the core of the new round of industrial revolution, and improving the digitalization capabilities of enterprises, thereby improving the adaptability of enterprises in the internal and external environment, and enhancing the resilience of enterprises are urgent issues that every enterprise needs to consider. In the context of the digital economy era, studying the digital transformation process of Chinese manufacturing enterprises can provide a theoretical basis for Chinese manufacturing enterprises to improve their level of innovation and environmental adaptability on the one hand, and valuable suggestions for improving the management mode of Chinese manufacturing enterprises and achieving long-term competitiveness on the other. Based on the current scenario, Chinese manufacturing firms should pay attention not only to their dynamic innovation ability to adapt to the environment, but also to the vital role of knowledge management in it. As a result, this paper discusses the intrinsic mechanism of digitalization capabilities (the DT application ability and the DS integration ability) on organizational resilience, and verifies the mediating role of exploratory and exploitative innovation, as well as the moderating role of knowledge management, based on dynamic capabilities theory and ambidextrous innovation theory. The mechanism influence relationship between these variables is empirically analyzed in this paper using SPSS and AMOS, primarily to verify the influence relationship between the DT application ability, the DS integration ability, exploratory and exploitative innovation of intermediate variables, and organizational resilience of dependent variables in the model. The findings of this study can provide illumination and reference for how Chinese manufacturing businesses can increase enterprise resilience through digitalization skills, as well as how to support the benign development of enterprises. Furthermore, the empirical study findings of this work have significant practical and academic value, as they may serve as a theoretical reference and foundation for Chinese manufacturing businesses to optimize management practices and government regulatory departments.
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    Factors influencing consumer's purchase intention in e-commerce live streaming shopping--based on the social presence theory and tam
    CHAO XU; Zhongwu Li (National Institute of Development Administration, 2023)
    The development of information technology and the popularity of smart devices have gradually changed people's way of production, life, and thinking and promoted the constant replacement of social media. The model of live streaming should emerge in time. With its unique advantages in drainage ability, sociability, and sense of experience, the live streaming mode has attracted much attention. In increasingly increasing industries, a new development opportunity for online e-commerce has valued its powerful ability to monetize content. With the continuous upgrading of consumption mode, consumers pay more and more attention to the sense of experience in consumption, and the traditional online shopping mode of "graphics" has been increasingly unable to meet consumer demand. The "e-commerce + live broadcast" mode has received wide attention in this context. It perfectly integrates the "person-goods - field", and novel forms of commodity information presentation and communication have brought consumers more accurate visual and perceptual experiences. E-commerce live streaming has become an important way for consumers to shop and a new way to obtain information and carry out social activities.  Therefore, it is of great practical significance to study consumers' purchase intention in live streaming shopping to develop e-commerce live streaming. This study collected 453 online data of consumers who use live streaming shopping, aiming to determine the main factors influencing consumers' willingness to use live streaming shopping. The relevant features of live streaming shopping are deconstructed into interactivity and vividness; combined with the technology acceptance model (TAM) and the introduction of psychological motivation (social presence), the purchase intention model of live streaming shopping consumers is constructed. The effective sample data were processed by SPSS 24.0 and AMOS 24.0. The research results show: perceived usefulness has the most significant impact on purchase intention, followed by social presence, interactivity, perceived ease of use, and vividness; Social presence had the most significant influence on perceived usefulness, followed by perceived ease of use, interactivity, and vividness. Interaction has the most significant impact on social presence and vividness. Psychological factors are essential in consumers' use of live streaming shopping. Integrating management and psychology expands the research channel of consumers' behavioral intention in live streaming shopping. In practice, the research results provide valuable guidance for live streaming merchants and anchors to formulate effective marketing strategies and suggest specific development for live streaming shopping platforms. Finally, this study's limitations and follow-up research prospects are also explained.