Recent Submissions

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    CONSTRUCTING APPROPRIATE LEADERSHIP MODELS FOR THE ABBOT IN SANGHA ADMINISTRATION: GROUNDED THEORY APPROACH 

    WICHET SUWATTANO (SRIPROM); วิเชษฐ์ สุวฑฺฒโน (ศรีพรม); Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Phichai Ratnatilaka na Bhuket; พิชาย รัตนดิลก ณ ภูเก็ต (National Institute of Development Administration, 3/6/2022)

    The objectives of this study were 1) to study the understanding of the traits, behaviors and components of leadership of the abbots in the emic point of view and 2) to construct the appropriate leadership models for the abbots. This was qualitative research.  Data were collected from related documents, participant observation and in-depth interviews with 26 key informants from 6 temples in Chaiyaphum Province and the National Office of Buddhism. Data were analyzed based on the grounded theory approach and presented by descriptive information. ...
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    COMMUNITY-BASED SOCIAL ENTREPRENEURSHIP AND RURAL LIVELIHOOD IMPROVEMENT 

    Dullapark Maneein; ดุลภาค มณีอินทร์; Awae Masae; อาแว มะแส; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Awae Masae; อาแว มะแส (National Institute of Development Administration, 3/6/2022)

    This research is a qualitative research aiming at investigating the formation, development and mobilization of social enterprises, as well as their effects on adaptation of livelihood strategy in rural communities. The research was conducted following the case study approach in which three communities were selected purposively for the investigation. The selected communities were located in U-thong Ancient City, a special area designated by the state to mobilize community-based tourism development project towards sustainability. Data were collec...
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    Community Empowerment for Health Promotion: A Case Study of the Healthy Community Project in the Northern Region Thai Health Promotion Foundation 

    Phintusorn Phourai; พินทุสร โพธิ์อุไร; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม; National Institute of Development Administration. Graduate School of Social Development and Management Strategy; Somsak Samukkethum; สมศักดิ์ สามัคคีธรรม (National Institute of Development Administration, 3/6/2022)

    The purposes of this study are 1) to study the success of the Healthy Community Project – operated by the Health Opportunity Promotion Section (Office 6) of Thai Health Promotion Foundation in the area of the North - in terms of strong community outcomes and health outcomes according to the 10-year goals of Thai Health Promotion Foundation; 2) to study the community empowerment that affects the outcomes of strong communities and good health in the same area; and 3) to find out an appropriate model of community empowerment for health promotion. ...
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    THE INFLUENCING FACTORS OF ONLINE COMPENSATORY CONSUMPTION BEHAVIOR OF CHINESE ELDERLY  

    Pengfei Jiang; Pengfei Jiang; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    With the coming of aging and informatization at the same time, the status and share of the elderly in online consumer market have been continuously improved. The structure of the market has also changed greatly, so the problems, disadvantages, risks and unpredictable factors in the transaction between the elderly and the online shopping platforms would bring many tests to social management. In the context of new social development, the study of the consumption behavior of the elderly through online shopping can not only provide a theoretical ba...
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    A PSYCHOSOCIAL MODEL OF GERIATRIC DEPRESSION: MEDIATING ROLES OF FAMILY SUPPORT AND CONFUCIAN COPING 

    Yajun Qiao; Yajun Qiao; Zhongwu Li; Zhongwu Li; National Institute of Development Administration. International College,; Zhongwu Li; Zhongwu Li (National Institute of Development Administration, 3/6/2022)

    Geriatric depression is a serious public health issue worldwide, and also closely related to successful aging. With the intensification of the aging population in China,   the issues in geriatric depression require more attention. This study aimed to further explore the relationship of phychosocial factors to geriatric depression from a holistic view, focusing on the impact of social resources, personal skills, coping styles on depression in Chinese older adults under influence of Confucian culture. Non-cognitive skills and Confucian coping var...
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    THE EFFECTS OF EMPLOYEE-ORGANIZATION RELATIONSHIP ON WORK ENGAGEMENT AND WORK WELL-BEING OF KNOWLEDGE EMPLOYEES-THE MEDIATING ROLE OF EXISTENCE-RELATEDNESS-GROWTH NEED SATISFACTION AND MODERATING IMPACT OF PERCEIVED SYMBIOTIC RELATIONSHIP  

    Yi Che; Yi Che; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ; National Institute of Development Administration. International College,; Sid Suntrayuth; สิทธิ์ สุนทรายุทธ (National Institute of Development Administration, 3/6/2022)

     In the employment relationship, organizational factors are the main factors that affect employee behavior. Especially for knowledge-based workers, it is even more crucial for organizations to give enough attention to their individual needs. Based on Existence, Relatedness, and Growth (ERG) theory, this study constructs a moderated mediating model to explore how the impact of the employee–organization relationship (EOR) on work engagement (WE) and work well-being (WWB) of knowledge-based employees. In this study, existence–relatedness–growth ne...
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    A Comparative Study of Legal Measure to Prevent Cyberbullying in Children 

    Likkasith Suppakarn; ลิขสิทธิ์ ศุภการ; Thitat Chavisschindha; ธีทัต ชวิศจินดา; National Institute of Development Administration. The Graduate School of Law; Thitat Chavisschindha; ธีทัต ชวิศจินดา (National Institute of Development Administration, 12/8/2022)

    Currently, Thailand does not have a definition of online bullying, nor measurement set up to prevent it among children.  In terms of policy and enforcement, there are no any direct agencies to take a response for such matter. As a result, Thailand is unable to effectively solve the situation. In this research, the author focus on the problem when children face a cyberbullying by studying the definition, law enforcement implementation, and power also duties of accountable agencies in domestic and aboard through a comparative study on both Thai a...
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    Legal Problems Regarding to the Personal Data Protection on Social Network Platforms : The Study on Data Controllers and Data Processors under the Personal Data Protection Act B.E. 2562 (2019) 

    Putthama Munchunakorn; ปัทมา มัญชุนากร; Auntika Na Pibul; อัญธิกา ณ พิบูลย์; National Institute of Development Administration. The Graduate School of Law; Auntika Na Pibul; อัญธิกา ณ พิบูลย์ (National Institute of Development Administration, 3/6/2022)

    The advanced in technology development, especially on the social network platforms, has caused the obstacles on applying the data protection law. According to the research, three major problems were found: (1) the problem in determining the status of persons related to the collection, use or disclosure of personal data; (2) the absence on the provision determining responsibility and duty of muti controllers and processors; and (3) the issues regarding the allocation of duties and responsibilities between social network service providers and use...
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    Access to and Benefit Sharing of the Same Plant Genetic Resources in Neighboring Nations 

    Chulaluk Pokasook Panyajitr; จุฬาลักษณ์ โภคาสุข ปัญญจิตร; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    This Thesis showcases a study on a problem in harnessing and sharing benefits from Plant Genetic Resources derived from the same plant type that inhabits countries that share borders, with an objective to study principles and concepts, including laws that apply to such case in both international and national levels, i.e., the Kingdom of Thailand, the Socialist Republic of Vietnam, the Lao People’s Democratic Republic, the Kingdom of Cambodia and the Federation of Malaysia; as well as to propose a solution to the problem about exploiting and sha...
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    Suitable Regulatory for Effective Digital Currency Controls for Thailand: Bitcoin 

    Nahathai Sukseana; ณหทัย สุขเสนา; Thitat Chavisschindha; ธีทัต ชวิศจินดา; National Institute of Development Administration. The Graduate School of Law; Thitat Chavisschindha; ธีทัต ชวิศจินดา (National Institute of Development Administration, 3/6/2022)

    Thailand has enacted the Digital Asset Business Act B.E. 2561 (2018) to regulate activities and digital asset businesses. The Royal decree came into force on May 14, 2018, and subsequently, The Securities and Exchange Commission has issued 11 announcements. In addition, this law also requires that other relevant laws be applied to activities and digital asset businesses such as Anti-Money Laundering law or Securities and Exchange law etc. Furthermore, for the benefit of control, The Royal decree stipulates penalties for business operators who v...
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    Equilibrium between Public Interest and Copyright Holder in Digital Era 

    Attapol Mansnit; อรรธพล หมานสนิท; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    Currently, copyright laws has been enforced to protect creative works in the digital context according to the Copyright Act B.E. 2537 and amended. The amended law provides copyright protection according the context of digital technology development. Nevertheless, due to the mentioned amended regulation, the public interest is impacted by the inability of access or use such works although users apply to the exception of copyright infringement. Especially, Fair Use Doctrine which is able to create equilibrium between public Interest and copyright...
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    The Doctrine of Originality in Copyright Regime Through, Economics, Social and Cultural Dimensions 

    Chatupon Charoenruen; จตุพล เจริญรื่น; Wariya Lamlert; วริยา ล้ำเลิศ; National Institute of Development Administration. The Graduate School of Law; Wariya Lamlert; วริยา ล้ำเลิศ (National Institute of Development Administration, 3/6/2022)

    Originality is an important principle to be taken in consideration when each type of creative work is depicted by a creator whether it is protected as a copyrighted work under international law and National Law. Originality is an important element in protecting copyrighted works. However, there is no firm criteria for originality and a level of creativity in both international law and the copyright laws of different countries. Hence, it results in many countries having their own definition of similarity or difference that affects interpretation...
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    The Development of Legal Framework to Promote Social Enterprises in Thailand  

    Maneerat Channew; มณีรัตน์ จันทร์หนิ้ว; Prapin Nuchpiam; ประพิน นุชเปี่ยม; National Institute of Development Administration. The Graduate School of Law; Prapin Nuchpiam; ประพิน นุชเปี่ยม (National Institute of Development Administration, 3/6/2022)

    Social Enterprise is one kind of operation in business sense that society is the main objective. Thus, Social Enterprise is an association of profit and non-profit organizations which is also known as hybrid organization (Hybrid). Such organization leads to a problem of vagueness or legal status within the organization. Consequently, there are two types of development providing legal status for Social Enterprise that occurred; which are Social Enterprise registration system and Commercial registration system that are provided for each country t...
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    Gamification for Fake News Literacy from Design Thinking Process Approach 

    Lalida Waraphiang; ลลิดา วาระเพียง; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    Technology evolution affected people's behavior and media exposure to a digital society, in which news from social media takes an important role. Nowadays everyone can be an information receiver, sender, and sharer, so it is difficult to exterminate Fake News. This study was research and development and aims to develop a Board Game for fake news education and literacy and evaluate a board game from tester satisfaction and tester opinion. The research consisted of three phases as follows: (1) Study concepts, theoretical principles, and opinions ...
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    A Study for Finding Virtual Reality Gaming Motivations of Generation Z in Bangkok by Developing Virtual Reality System 

    KAWIN MEKSUMPHUN; กวิน เมฆสัมพันธ์; Chutisant Kerdvibulvech; ชุติสันต์ เกิดวิบูลย์เวช; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Chutisant Kerdvibulvech; ชุติสันต์ เกิดวิบูลย์เวช (National Institute of Development Administration, 12/8/2022)

    Many organizations are adopting augmented reality technology to increase brand appeal and engagement. Whether it's cars, homes, consumer products, or even online games, and as a result of its enormous popularity, Metaverse has emerged as a new branch of computer science that is becoming very popular, particularly in virtual reality games. This thesis aims to discover the need and motivation for virtual games by The target audience is Bangkok's population of 40, aged 18–24 years. In 2019, we developed a free model-based virtual game on Unity for...
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    Health Communication Strategy and Satisfaction in Using Online Health Communities 

    Thikumporn Ratchawong; ทิฆัมพร ราชวงค์; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 3/6/2022)

    The study of health communication strategy and satisfaction in using online health communities. to study types of online communities on health association in various platforms and strategies created by content providers that disseminate a variety of health information on their channels, and to study the motives and satisfaction in the use of online communities as information transmitters. The study is conducted with the mixed method; purposive sampling approach selecting from the online communities. The findings show that the types of online co...
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    Communication for Korean Fan Club Identity Negotiation on Social Media Platform 

    Phattrawadee Hong-aek; ภัทราวดี หงษ์เอก; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Bu-nga Chaisuwan; บุหงา ชัยสุวรรณ (National Institute of Development Administration, 12/8/2022)

    This research aims to study the communication of Korean Fan Club identity negotiation on social media platforms using the qualitative research method. The content analysis and in-depth interview with a total of 10 key informants from Lisa BLACKPINK’s fans were employed to interpret the data while the key informant was divided into two groups: 1) fans who have been following Lisa for over 2 years and 2) fans who have been following Lisa for less than 2 years. The key informants were chosen through the media consisting of social media users and c...
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    BANGKOK BRANDING THROUGH THE BANGKOKIAN'S PERSPECTIVE 

    Nisachol Ratanasachol; นิสาชล รัตนสาชล; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ; National Institute of Development Administration. The Graduate School of Communication Arts and Management Innovation; Yubol Benjarongkij; ยุบล เบ็ญจรงค์กิจ (National Institute of Development Administration, 12/8/2022)

    The Thesis entitled “Branding Bangkok through the Bangkokian’s Perspective,” was aimed to 1) study Bangkok’s identity of the Conventional Districts from the Bangkokians’ perspective, 2) explore the development of the Conventional Districts towards New or Emerging Districts, and 3) apply the findings on Bangkok’s identity for Bangkok branding. The research used mixed methods, both qualitative and quantitative. The research was conducted with 3-Helix or 3 groups. Namely, the qualitative research was conducted with 1) policymakers, researchers, ex...
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    The Efficiency of Yoga Destination Development : A case study of Hua-Hin district, Prachuap Khiri Khan province 

    Phattarawadee Rungsimanop; ภัทรวดี รังสิมานพ; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    This thesis emphasis on study about the efficiency of yoga tourism development: a case study of Hua-Hin district, Prachuap Khiri Khan province which has objective are 1) To study yoga tourist’s demographic characteristics and travel behavior in Hua-Hin district, Prachuap Khiri Khan province. 2) To study core resources components of yoga destination development that influencing tourist satisfaction. 3) To study supporting resources components of yoga destination development that influencing tourist satisfaction. 4) To study tourist satisfaction ...
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    Wellness Tourism Activity Development for Thai Elderly  

    Nanthawat Suetrong; นันทวัชร ซื่อตรง; Suwaree Namwong; สุวารี นามวงค์; National Institute of Development Administration. The Graduate School of Tourism Management; Suwaree Namwong; สุวารี นามวงค์ (National Institute of Development Administration, 12/8/2022)

    The research subject "Wellness Tourism Activities Development for Thai Elderly" consists of 4 objectives : 1) To study about Thai elderly behavior to participate in wellness tourism activities. 2) To analyze the internal motivation of Thai elderly to participate in wellness tourism activities. 3) To analyze the external motivation of Thai elderly to participate in wellness tourism activities. 4) To guidelines for wellness tourism activities development for Thai elderly. This study was conduct with qualitative apporach through the data collectio...
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