Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces
by Thida Laemlaksakul
Title: | Developing perceptions and brand equity to enhance the potential of adventure tourism in Bencha Burapha Suvarnabhumi Provinces |
Author(s): | Thida Laemlaksakul |
Advisor: | Kassara Sukpatch |
Degree name: | Doctor of Philosophy |
Degree level: | Doctoral |
Degree discipline: | Integrated Tourism Management |
Degree department: | The Graduate School of Tourism Management |
Degree grantor: | National Institute of Development Administration |
Issued date: | 2016 |
Digital Object Identifier (DOI): | 10.14457/NIDA.the.2016.34 |
Publisher: | National Institute of Development Administration |
Abstract: |
The study on Developing perceptions and brand equity to enhance the
potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces has
3 main objectives: 1) To explore the personal factors influencing brand equity and
perceptions of adventure tourism in Bencha Burapha Suvarnabhumi provinces. 2) To
examine the relationship between personal factors and potential factors influencing
the brand equity and perceptions of adventure tourism in Bencha Burapha
Suvarnabhumi provinces. 3) To develop perceptions and brand equity to enhance
potential of adventure tourism in Bencha Burapha Suvarnabhumi provinces.
The sampling populations were 385 Thai and foreigner tourists who visited Bencha
Burapha Suvarnabhumi Provinces, accomplished by quota sampling the infinite
population formula was used to find a sample size. The questionnaire was constructed
under the research concept. Data analysis by the basic statistics of variables used to
develop the model to understand the distribution and distribution of observation
variables used in the research. With descriptive statistics, for examples, Frequency,
Percentage, Mean, Standard Deviation, and Coefficient of Variation Pearson’s
Product-Moment Correlation Coefficient. The research hypothesis testing used
the Stepwise Multiple Regression Analysis method at the significance of 0.05 level. |
Description: |
Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016 |
Subject(s): | Developing -- Research
Tourism -- Research |
Keyword(s): | Tourism and hospitality management branch |
Resource type: | Dissertation |
Extent: | 172 leaves |
Type: | Text |
File type: | application/pdf |
Language: | eng |
Rights: | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
URI: | https://repository.nida.ac.th/handle/662723737/5228 |
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