Policy recommendations for Thailand community-based tourism value creation
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2016
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2559
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eng
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207 leaves
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b196955
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Nontlachatara Viranuvatti (2016). Policy recommendations for Thailand community-based tourism value creation. Retrieved from: https://repository.nida.ac.th/handle/662723737/5233.
Title
Policy recommendations for Thailand community-based tourism value creation
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Abstract
The objectives of this study were: 1 ) to study the factors affecting Thailand
community- based tourism value creation, 2) to study the causal relationship between
factors affecting Thailand community-based tourism value creation, and 3) to propose
policy recommendations for Thailand community- based tourism value creation. This
study was conducted by studying related internal factors and relationships of all 5
aspects affecting the Thailand community-based tourism value creation based on the
priority: 1) Community collaboration and participation, 2) Tourism location potential,
3) Income and benefits management, 4) Local resident potential, and 5) Community
role and leadership. Structural equation model as well as confirmatory factor analysis
and path analysis were used as the methodology. Data were collected from
communities with tourism management in all 4 regions using sampling technique of
Cohen (1988) with G* Power computer program. This yielded 60 tourism communities
in the north region, 40 in the central region, 30 in the northeast region, and 21 in the
south region, totaling 151 communities. Purposive Quota sampling was also used to
select leaders and members of community organizations. From the research hypotheses
testing, it was found that the community collaboration and participation and the
community role and leadership were the only 2 factors affecting the Thailand
community-based tourism value creation with statistical significance. However, the
community collaboration and participation was the only one that directly affected.
The community role and leadership indirectly affected through other factors that will
contribute to the Thailand community-based tourism value creation. The findings would lead to policy recommendations for Thailand community-based tourism value
creation as follows: 1) The process for creating collaboration and participation of the
community cannot be achieved unless through the community role and leadership, 2)
Thailand will need to focus on the process of continuously creating leaders through
generations and strength. The community role and leadership continue to be the main
force in driving the community success in the Thailand community-based tourism
management further.
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Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2016