A model of the development of executives' behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in the touristic island of Surat Thani Province

Abstract

The objectives of this research are: 1) to study the behavior in the planning process for human resources risk management of executives of small and medium sized hotels in touristic islands of Surat Thani province, 2) to evaluate the performance in the planning process for human resources risk management by executives of small and medium sized hotels in touristic islands of Surat Thani province, 3) to synthesize the planning process for human resources risk management of small and medium sized hotels in touristic islands of Surat Thani province, and to create a model of the development of executives’ behavior in the planning process for risk management concerning loss of human resources in small and medium sized hotels in touristic islands of Surat Thani province. This research is both quantitative and qualitative. The population includes 218 owners or the general managers or the owners and general managers of small and medium sized hotels in touristic islands of Surat Thani province, whose number of employees is under 50 persons and number of rooms operated is under 50 rooms, with a sample of 141 persons randomized by specific sampling and simple random sampling techniques. The instrument used in this research is a questionnaire. The data were analyzed by using descriptive statistics which includes frequency, standard deviation, cross tabulation, Chi-square, and one-way ANOVA. In terms of qualitative data, the data were collected by semi-structured interviews and were analyzed by using content analysis. The research employed a semi-structured interview to obtained at a which would be used in creating a questionnaire and supporting the results of quantitative research obtained from 40 executives of small and medium sized hotels in touristic islands of Surat Thani province. The data were also analyzed by using content analysis and focus group discussions (FGD) in order to acquire a model of the development of executives' behavior in the planning process for risk management in terms of loss of human resources of small and medium sized hotels in touristic islands of Surat Thani province.

The results showed that the planning process for risk management in terms of loss of human resources of small and medium hotels in touristic islands of Surat Thani province consisted of six steps: 1) preparation for planning, 2) plan formulation, 3) plan implementation, 4) plan monitoring, 5) plan evaluation, and 6) plan revision and adjustment. Also, it was found that the overall level of executives' behavior in the planning process for risk management in terms of human resources was relatively low. Similarly, the overall level of executives' behavior regarding the steps of preparation for planning and the steps of plan evaluation was relatively low. As for the step of plan formulation, the step of plan implementation, the step of plan monitoring, and the step of plan revision and adjustment, the overall level of executives’ behavior was low. The results of the study on performance in the planning process for risk management in terms of human resources by the executives of small and medium sized hotels in touristic islands of Surat Thani province consisted of three areas: skills, attitudes, and knowledge. The results showed that executives’ skills in the planning process for risk management in terms of human resources was relatively low in general. As for the step of preparation for planning and the step of plan evaluation, the overall level of skills was somewhat low. Meanwhile, the level of skills for the step of plan formulation, the step of plan implementation, the step of plan monitoring, and the step of plan revision and adjustment was low. In terms of attitudes, the overall attitudes of the executives towards the planning process for risk management in terms of human resources were at a good level. While, the step of preparation for planning, the step of plan formulation, the step of plan implementation, the step of plan monitoring, the step of plan evaluation, and the step of plan revision and adjustment, the overall attitudes were at a good level. Besides, regarding the knowledge, it was found that executives’ knowledge of the planning process for risk management in terms of human resources executive was not adequate in all six steps of the process which represents 70.91 percent. As for the results of the study on the model of the development of executives’ behavior in the planning process for risk management in terms of loss of human resources of small and medium sized hotels in touristic islands of Surat Thani province, it was discovered that there were unofficial meetings, coaching, morning conversations, workshops, consultancy, brainstorming, and working manuals given to the executives regarding the steps that need to be improved so as to enhance the performance of the executives.