The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users

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b195733.pdf(1.87 MB)
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National Institute of Development Administration
Issued Date
2016
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Thesis
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eng
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51 leaves
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b195733
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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National Institute of Development Administration. Library and Information Center
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Cai, Juanjuan (2016). The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users. Retrieved from: https://repository.nida.ac.th/handle/662723737/5279.
Title
The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users
Alternative Title(s)
Author(s)
Cai, Juanjuan
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Abstract
-
Table of contents
Description
Thesis (M.M.)--National Institute of Development Administration
Description
Sponsorship
Degree Name
Master of Management
Degree Level
Masters
Degree Department
International College
Degree Discipline
Degree Grantor(s)
National Institute of Development Administration
Classification
LCC
Subject(s)
Internet marketing
 Social media
 Internet advertising
Keyword(s)
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URI
https://repository.nida.ac.th/handle/662723737/5279
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ICO: Theses