Behavioral interventions for choice decisions: convenience and visibility interventions versus taste preference
Issued Date
2021
Issued Date (B.E.)
2564
Available Date
Copyright Date
Resource Type
Series
Edition
Language
eng
File Type
application/pdf
No. of Pages/File Size
89 leaves
ISBN
ISSN
eISSN
Other identifier(s)
b212248
Identifier(s)
Access Rights
Access Status
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rights Holder(s)
Physical Location
National Institute of Development Administration. Library and Information Center
Bibliographic Citation
Citation
Rapeepat Manasoontorn (2021). Behavioral interventions for choice decisions: convenience and visibility interventions versus taste preference. Retrieved from: https://repository.nida.ac.th/handle/662723737/5528.
Title
Behavioral interventions for choice decisions: convenience and visibility interventions versus taste preference
Alternative Title(s)
Author(s)
Advisor(s)
Editor(s)
item.page.dc.contrubutor.advisor
Advisor's email
Contributor(s)
Contributor(s)
Abstract
Successful behavioral interventions to reduce the consumption of unhealthy food help lessen the burden of non-communicable diseases. In prior research, a conventional approach such as providing nutrition information could not overcome the “tasty” impact of unhealthy food. This study is a field experiment, conducting in a casual restaurant, designed to assess the effects of behavioral- and cognitively-oriented interventions on healthy meal choice. The interventions include convenience enhancement, visibility enhancement and a combination of the two. The results show that adding difficulty in ordering high-calorie food along with visibility enhancement could reduce calorie intake and compensate for the calorie increase caused by the taste effect. However, the effectiveness of interventions is different across different types of participants.
Table of contents
Description
Thesis (Ph.D. (Economics))--National Institute of Development Administration, 2021