Mobile payment and firm performance: from the perspective or retail and service sector
Issued Date
2020
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2563
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eng
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application/pdf
No. of Pages/File Size
171 leaves
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eISSN
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b212142
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National Institute of Development Administration. Library and Information Center
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Thipa Mahakittikun (2020). Mobile payment and firm performance: from the perspective or retail and service sector. Retrieved from: https://repository.nida.ac.th/handle/662723737/5610.
Title
Mobile payment and firm performance: from the perspective or retail and service sector
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Abstract
Although the acceptance of mobile payment from the business is possibly one of the factors from the supply side that can lead to the success of a mobile payment system, some of the merchants still refuse to implement this payment system in their business. Based on the technological, organizational and environmental framework (TOE framework) of Tornatzky and Fleischer (1990), this present study attempts to identify how mobile payment can have an impact on the firm performance. To do this, this research hypothesized that relative advantage, complexity, compatibility, organizational innovativeness, mobile payment knowledge, critical mass, competitive pressure, and external support were the TOE factors that can have an impact on firm performance. The data were collected from 387 businesses in the retail and service sector in Bangkok, Thailand. The result was analyzed using the structural equation modelling and carried out in IBM SPSS and AMOS. The overall result indicated that competitive pressure, relative advantage, organizational innovativeness, and external supports tended to associate positively with the firm performance. The findings also suggested that all environmental factors were correlated with the firm performance. Competitive pressure is the strongest predictors of firm performance and critical mass is negatively associated with the firm performance. Additionally, the multigroup analysis was also conducted to find out the difference between firm sector, firm size, and monthly income. Finally, this study purposed the implications directed to the managers for improving their firm performance and the recommendations directed to the service providers, and regulators.