Recent Submissions

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    Research on the influence of service employee emotional intelligence on customer loyalty in the context of service recovery 

    Lin, Yapeng; Li, Zhongwu (National Institute of Development Administration, 2021)

    Developing the service industry remains the focus of China's economic work for a long time to come. At present, the nation is also taking a series of measures to vigorously promote the reform and development of the service industry. At the micro level, although the service enterprise regards "customer is God" for the purpose of the enterprise, the service failure is inevitable in the actual service operation. After the service failure, effective service remedy is the inevitable way for the enterprise to win back customers, and then recover and ...
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    Influencing factors of tacit knowledge sharing behavior of teachers in colleges and universities based on the theory of planned behavior and knowledge transfer 

    Xu, Ling; Li, Zhongwu (National Institute of Development Administration, 2021)

    Nowadays, China has entered the era of knowledge economy. As the most important resource element for the survival and development of organizations, knowledge is the key source for individuals and organizations to acquire their core competitiveness. As the gathering place of a large number of advanced knowledge and knowledge-based talents, as well as the cradle of knowledge creation and innovation, colleges and universities are the bases of knowledge exchange, knowledge dissemination, knowledge sharing, knowledge application and personnel traini...
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    The effects of workplace spirituality and spiritual intelligence on person-organization fit, person-job fit and the subsequent effects on real estate agents' work behaviors and performance 

    Peetikarn Pattanawit; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2021)

    The real estate brokerage industry plays a major role in the real estate sector and economy of Thailand. There are about 5,000 registered brokerage firms that conducted business with real estate agents and brokers in Thailand, with an overall market value of approximately 16 billion Baht in 2019. Even though real estate agents are the key labor force of this business, they have been characterized as employees who have a very high turnover rate. They are paid under a commission-based compensation plan with a small basic salary; therefore, broker...
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    Mechanism of cross-national communication barriers between Chinese and Thai employees, a study of companies at the Eastern economic corridor of Thailand 

    Wang, Gao; Li, Zhongwu (National Institute of Development Administration, 2021)

    Scholars give different and inconsistent definitions of cross-national communication barriers. It is not beneficial for the research of cross-national communication barriers. To confirm the affecting factors of cross-national communication barriers, this research reviewed and summarized the potential factors through reviewing the articles. There are some factors are explored, for instance, personal emotion, communication attitude, communication atmosphere, culture traits, and individual traits. It is essential and valuable to research the commu...
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    Cultural interaction and tourist destination loyalty : a case study of Phuket, Thailand 

    Sirachet Chopdee; Sid Suntrayuth (National Institute of Development Administration, 2021)

    The interaction between cultural factors and tourists’ destination loyalty has not yet been widely observed among research scholars. However, the knowledge of the interaction is necessary for understanding how culture is becoming a central factor of attraction in tourism. The objective of this study was therefore to find the possible linkages between cultural interaction factors and the destination loyalty of tourists by using Phuket, Thailand, as a case study. The study employed the satisfaction-loyalty theory in the examination of the role of...
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    The analysis of the community O2O (online to offline) operation model in Nanjing 

    Jing, Wei.; Li, Renliang (National Institute of Development Administration, 2017)

    With the popularity of Mobile Internet and E-commerce, the so-called O2O means the “last kilogram” the last kilometers delivery of products or services by integrating online and offline resources. Its core is to build a platform linking consumers and merchants or door-to-door services with community living scenes as its focus. It’s true that O2O has developed into a phase in-depth, which has greatly met the increasing demands of consumers’ “laziness” and stimulated the growth of consumption. As a result, it has been a hotspot to have an i...
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    The roles of corporate social responsibility perception on organizational identification, employee commitment and job satisfaction: a comparative analysis between Thai and Nepalese bank employees 

    Koirala, Manuja; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Corporate social responsibility (CSR) is one of the major topics of interest gaining attention of many researchers because an organization has to be responsible towards its act for the society and to fulfill its social obligations. Previous studies have mainly analyzed the impact of CSR from the perspective of external stakeholder, and lack studies conducted with the focus on employees, more specifically with regards to their perception towards CSR. The objectives of this research were to investigate the relationships between employee CSR...
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    The effect of business ethics towards firm performance: publicly listed firms on the stock exchange of Thailand 

    Areerat Leelhaphunt; Sid Suntrayuth (National Institute of Development Administration, 2017)

    Recently, there have been many embezzlement scandals relating to some publicly listed firms, especially in that they were caused by the authority in the organization. As a consequence, huge damage has been caused to people, and the country. Moreover, ethical failure in leadership at the managerial level is still active in order to seek short-term gains, even if it leads to a loss of future business opportunities. In terms of supervising and leading any ethical corporate business practice, it requires the combined factors of ethical ...
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    Contribution of cultural intelligence to intercultural communication competency, service attentiveness, and anxiety of Thai cabin crews 

    Pornprom Suthatorn; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    The concept of cultural intelligence (CQ) has been proposed as a set of skills that allows individuals to deal effectively with culturally diverse situations. Even though the role of CQ have been found in many contexts but only a few focuses on the benefits of CQ for service providers who have to deal regularly with foreign customers. This research will fill this research gap by studying the role of CQ in airline cabin crew members, which is the context that has never been investigated before. The objective of this study is to investigate...
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    Policy transfer in Thailand : case study of Bangkok World Book Capital 

    Surasak Jotaworn; Sid Suntrayuth (National Institute of Development Administration, 2015)

    This thesis describes the concept of policy transfer network approach by using the World Book Capital Project of UNESCO. It aims to describe the World Book Capital project that transferred to Thailand and to compare with other cities as a lens for understanding the accomplishment situation to become World Book Capital. In addition, this thesis also analyzed the appropriate of policy transfer network approach that use to describe consequence and in-depth information
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    The contribution of managerial ties to international learning capability and export performance : evidence from Thai exporters 

    Nithi Plangsriskul; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    This study empirically investigates the role of managerial ties that facilitates the acquisition of international learning capability, which consequently benefits export performance. Social capital theory and resource-based view of firm are used as the main theoretical framework for hypotheses development. A survey data were collected from 124 export firms in Thailand. The data were analyzed using partial least square regression analysis. The results suggest positive relationship between managerial ties and the international learning capa...
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    Maintenance-oriented human resource system and performance-oriented human resource system, parents' expectation, career intention and career choice of college graduating students : an example from China 

    Liang, Zhao; Sid Suntrayuth (National Institute of Development Administration, 2019)

    Men are afraid in the wrong line of business, which is a widely known expression in China. Career can not only change people’s lifestyles, but also affect their mental health. Therefore, proper career choice will bring the sense of pleasure and satisfaction and stimulate better dedication to the job and more occupation achievement. For college graduating students, most of them are torn with the choice of working at state-owned (SOE) and private-owned enterprises (POE) at their senior year, as it is the very first time for most of them to ...
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    Contribution of social media use at work to social capital and knowledges sharing : a comparison between Chinese and Thai employees 

    Mei, Ying; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

    Efficient knowledge sharing behavior within enterprises plays a key role in increasing organizations’ competitive strength and productivity. Social media is a way that provides a broader knowledge sharing platform for organizations. However, different culture backgrounds may affect employees’ attitude towards knowledge sharing. This research aims to explore how social media use at work affects knowledge sharing behavior under the cross culture values between Thai and Chinese employees. Social capital was introduced as mediating effects, i...
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    The effect of change in output and inflation on nominal interest rate during the global financial crisis in the Eurozone, the United States, and Thailand and their differences 

    Lacko, Radovan; Vesarach Aumeboonsuke (National Institute of Development Administration, 2015)

    This study focuses on the consequences of the global financial crisis as changes in output and inflation. By researching the effects of these changes, which are the main factors influencing monetary policy, on nominal interest rate, it is important to find out which of these two factors are more important when it comes to the Eurozone and to compare it with the Unites States’ and Thailand’s monetary policy. The paper will focus on comparing the effects of these two variables on nominal interest rate before the crisis and during the global...
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    Contribution of social media marketing capability to business performance of Thai firms 

    Penpattra Tarsakoo; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Social media has become a part of people’s daily lives by allowing billions of people from all around the world to create, communicate and exchange contents virtually with each other. The use of social media has become a part of business strategies for both large and small enterprises. From the marketing perspective, the social media has become crucial because social media marketing provides a significant opportunity for businesses as a tool to engage both existing and new customers at lower cost as well as to promote and sell their products or...
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    The factors explaining user's attitudes toward internet advertising in social media: a cross-cultural comparative study between Chinese users and Thai users 

    Cai, Juanjuan; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2016)

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    The role of entrepreneurial orientation and stakeholder orientation on firm performance : the case of Thai small and medium-sized enterprises in steel fabrication industry 

    Ekawee Vaitoonkiat; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2019)

    Even though SMEs in emerging markets and developing economies (EMDEs) seem to play a major role in boosting the country’s economy, researches show that SMEs also have some potential weaknesses such as lack of resources and market power to support expansion and overcome economic crisis. In order to overcome these weaknesses, the study focused on two managerial resources of competitiveness which can be developed internally by SMEs which are Entrepreneurial Orientation (EO) and Stakeholder Orientation (SO). The positive relationship of EO and S...
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    The impact of positive organizational behaviors on performance of enterprise knowledgeable employees of Beijing China 

    Li, Zhuoran; Li, Renliang (National Institute of Development Administration, 2019)

    At present, with the promotion enterprise's talent competition consciousness, human resource management has become the important content of enterprise management. Reasonable and effective human resource management plays an important role in improving the overall performance of the organization. Therefore, how to improve the efficiency of human resource management has become a common concern of scholars and entrepreneurs. The purpose of this study: first, in order to study the positive organizational behavior and performance characteristics. Sec...
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    The servant leadership and how it stimulates employee service performance in public sectors 

    Wang, Qi; Fang, Chih Cheng (National Institute of Development Administration, 2019)

    The purpose of this study was to explore the relationship between servant leadership and employee service performance in public sectors and its internal mechanism. To be specific, the first step was to explore whether servant leadership can predict employee service performance. The second step is to explore the mediating mechanism by which servant leadership influences employee service performance. Based on social learning theory and relevant literature, this study developed the main effect model of servant leadership positively affecting em...
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    An empirical study on encouraging e-commerce adoption in Thai agricultural products : a case study of rice farmers 

    Jesada Arromdee; Sid Suntrayuth (National Institute of Development Administration, 2019)

    The rice supply chain in Thailand is sophisticated with rice passing through many activities from the paddy processing level through to reaching consumers’ hands. The key players in these midstream activities are rice millers, traders, wholesalers, retailers, etc. This study investigated the factors that influence e-commerce adoption for rice selling by Thai rice farmers. The study proposed a modification and extension of the unified theory of acceptance and use of technology (UTAUT) model to provide a solid base for explaining why Thai rice fa...
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