Recent Submissions

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    The contribution of emotional intelligence and cultural intelligence to interaction involvement, emotional exhaustion and job performance of call center representatives in the Philippines 

    Puyod, Jenette Villegas; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2018)

    The Philippines is one of the major outsourcing destinations of the call center industry in the world. The call center business in the Philippines has been heralded as the latest sunshine industry, and its growth is mainly driven by contact center services. Needless to say, a handful of researches have found drawbacks about the emotive and psychosomatic weaknesses in the nature of works in call centers. Indeed, this kind of work is a very challenging endeavor as it is coupled with the fact that every call center representative needs to do multi...
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    A study on improving intercultural communicative competence of Chinese students in Thailand 

    Cheng, Yu; Li, Renliang (National Institute of Development Administration, 2018)

    Thailand has always been China’s very friendly partner. Since Thailand is located in the center of Southeast Asia, it is geographically close to China. The education cost in Thailand is considered low for Chinese families. The open policy of Thai government brings more opportunities to Thailand. Thailand has advantages in offering business opportunities, including international educational business. Chinese students have become the major source of foreign students in Thailand since year 2006. Due to the differences in language, cultural backgro...
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    Factors influencing information technology adoption in chinese retailing pharmacy sector: a case study from Huaian city, China 

    Zhang, Su; Chih-cheng Fang (National Institute of Development Administration, 2018)

    In modern society, information technology plays an important role in the field of health care. This study first explored the UTAUT (Unified Theory Acceptance and Use of Technology) to study Chinese Retailing Pharmacy Sector’s IT adoption in new mandatory context. By constructing research model Pharmacy-UTAUT, the author tried to find out the core factors influencing IT adoption, the moderators affecting the strength of relationships between variables and the new model’s explanatory power. Pharmacy-UTAUT incorporates two constructs (attitude and...
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    The factors affecting the leadership performance of female managers in China's Taiwanese firms-the case of Huai' An, Jiangsu 

    Liu, Shuxian; Chih-cheng Fang (National Institute of Development Administration, 2018)

    With the continuous development and progress in society and economy, the economic and cultural exchanges between Taiwan and mainland China have been continuously enhanced. Mainland Taiwan-funded enterprises have sprung and spread all over mainland China. Female executives in Taiwan-funded enterprises have gradually entered the public view. More women have taken managerial positions. However, how good is the leadership of female executives in mainland Taiwan-funded companies and what are the factors that influence the exertion of the leadership ...
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    Exploring factors that influence entrepreneurship of overseas Chinese students: a case study from Thailand 

    Mao, Xiaoxuan; Lee, Yu-Hsiu (National Institute of Development Administration, 2018)

    With the influence of the “The Belt and Road” international environmental trend,The number of Chinese students studying in Thailand is increasing. The behavior of these students is bound to affect the development of countries. So what is the entrepreneurial situation of these students? In this thesis the author first expounds the definition of "entrepreneurship", research and development of "entrepreneurship" in Chinese and foreign academic circles,and the research of factors influencing college students' entrepreneurship. Then analyze the mark...
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    The Affecting factors on consumer purchase intention in C2C electronic classified marketplaces: a Thai perspective 

    Pirunrat Meksopavankul; Sid Suntrayuth (National Institute of Development Administration, 2017)

    C2C electronic classified marketplaces are blooming in Thailand because it can highly fulfill Thai consumer’s habit and lifestyle. The consume enjoy using C2C electronic classified marketplaces as online seller will post and update their product and service via social media as Facebook, Instagram, and Line to catch consumer’s attention, then target consumer who interested in a particular product and service will directly contact with seller on intermediary platform. Hence, consumers still feel reluctant to use online marketplaces because they d...
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    Contribution of cultural intelligence to adaptive selling behavior, customer-oriented selling behavior and cross-cultural sales performance of Thai salespeople 

    Arti Pandey; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    As firms expand internationally, there will be an ever-greater challenge for their salespeople who will be required, more and more, to engage in cross-cultural selling. Although cross-cultural selling is a topic that has already gained much attention in literature, research about the competencies of salespeople in cross-cultural selling is still scarce. To fill this research gap, the present study focuses on the role of cultural intelligence (CQ) which is a cross-cultural competency that will assist salespeople in becoming more effective in cro...
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    The impact of inclusive leadership on employee engagement: the mediator of psychological capital and the moderator of job embeddedness 

    Zhou, Yu; Chih-cheng Fang (National Institute of Development Administration, 2018)

    Employee engagement has been identified as a key driver for increasing organizational productivity and performance. Previous studies indicate the significance of leadership to employee engagement, but little is known about the relationships between inclusive leadership and employee engagement. This research aims to demonstrate this relationship by investigating the impact of inclusive leadership on employee engagement, and the mediating effect of psychological capital. Simultaneously, the moderating role of job embeddedness on the relationship ...
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    Social management ideaology of Mo-Tse's and its enlightenment to the innovation of contemporary grass-root social governance: a practical case of innovation in Chongqing city of China 

    Xiong, Rong; Yu-Hsiu Lee (National Institute of Development Administration, 2018)

    The research paradigm of “problems-intellectual resources-countermeasures”  is adopted for this paper, in which Mohist intellectual resources are sorted and pertinent thoughts are picked to build fundamental theories for innovation of grass-roots social governance from a series of pointcuts. Interdisciplinary and literature research, questionnaire, field and empirical study are adopted for realistic analysis, to get a picture and identify the problems of current grass-roots governance; empirical study is conducted through comparative analysis a...
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    The role of interest rate in attracting FDI : a study on the Asean 5 economy 

    Siddiqui, Hira Aijaz; Vesarach Aumeboonsuke (National Institute of Development Administration, 2014)

    This paper is concerned with the foreign direct investment (FDI) inflow and its determinant in ASEAN 5. The analysis is based on the data over the years 1986 to 2012 using the Vector Auto Regression (VAR) Technique. The objective was to analyze the relationship of (FDI) inflow and interest rates (IR). The findings suggest that the interest rates of Thailand, Indonesia, and Malaysia have a negative relation with foreign direct investment (FDI) inflow. No evidence was found that interest rates play any role in attracting the FDI inflow for Singap...
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    Engagement 2.0 - could enterprise 2.0 really improve the work engagement of your employees? 

    Keim, Benjamin; Sid Suntrayuth (National Institute of Development Administration, 2014)

    In the last years a new internet technology called Web 2.0 has changed the milieu of internal communication in many organizations and has given rise to what professionals in business context refers to as Enterprise 2.0. This tool has offered different benefits to organizational communication such as employee collaboration and knowledge sharing. However, while these aforementioned advantages have already been thoroughly investigated and practically tested, it is hard to neglect the view that due to the dynamic developments of organizational comm...
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    The effects of dimensions of social media quality on user satisfaction: a cross-cultural comparison of Thai and Chinese users 

    Wang, Jing; Peerayuth Charoensukmongkol (National Institute of Development Administration, 2017)

    This study was designed to investigate the influence of dimensions of social media quality (system, information, and service) on user satisfaction. Moreover, this study compared the cross-cultural results of these dimensions using data collected from 220 Chinese and 201 Thai social media users. Partial least squares regression was used to analyze the data. The analysis indicated that system, information, and service quality all were related positively to user satisfaction with social media both in Thai and Chinese people. This study provides im...
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    Robust financial trading system with Deep Q Network (DQN) 

    Sutta Sornmayura; Vesarach Aumeboonsuke (National Institute of Development Administration, 2017)

    Forex trading is one of the most attractive areas in finance. However, developing the profitable trading system is not an easy task because it requires extensive knowledge in several areas such as quantitative analysis, financial skills, and computer programming. Trading system expert, as a human, also bring in their own bias to develop the system. The trading system developers will prefer some markets over others, prefer some indicators over others, and prefer some trading time frame over others. Moreover, developing the trading system will al...
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    Effects of partnership quality on the outsourcing success of translation service organizations in China 

    Li, Peng; Sid Suntrayuth (National Institute of Development Administration, 2018)

    The translation service market in China is growing steadily with the rapid development of international outsourcing services, as well as the language service industry as a whole. Besides the traditional study scopes included in linguistics and translation, there are a few studies that focus on translation service in the scope of the outsourcing field and then adopt theories and perspectives from it. This dissertation will study translation service industry from a new perspective, focusing on its nature as a kind of outsourcing activity. This...
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    The smart farming by adopting the philosophy of the sufficiency economy: the case study of duck farm, Latkrabang, Thailand 

    Phanita Phakdi; Aweewan Panyagometh (National Institute of Development Administration, 2018)

    Focusing on agricultural business seems promising. Considering on environment and capability of most Thai farmers, smart Farm in Thailand should be household-based farming by using simple and economical feasible technology will generate income for households on sufficiency economy basis. The objectives of this study are to develop farming and knowledge dissemination about the smart farming by adopting the philosophy of the sufficiency economy in duck farm prototype. To develop technology need assessment of duck farm in alignment with the concep...
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    The application of stimulus-organism-response paradigm: the role of social media in Thailand's destination image and behavioral intentions 

    Ariyaporn Nunthiphatprueksa; Sid Suntrayuth (National Institute of Development, 2017)

    The role of the tourism industry has been well recognized in the development of the nation. The tourism industry not only contributes to Gross Domestic Product (GDP), but it also has positive social impacts for locals (e.g. access to essential services, development of transportation and infrastructure, direct and indirect employment and pride in local culture and history). Therefore, tourism is important to a nation with rich resources for travel like Thailand. Even though sustainable tourism is successful, several challenges remain for Thailan...
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    A Management Perspective on Professional Chinese Training in the Mining Industry of Thailand 

    Zhang, Yingxue; Lee, Yu-Hsiu (National Institute of Development Administration, 2017)

    There is a lack of previous studies on professional Chinese training, particularly in the Kingdom of Thailand.  Drawing from the perspective of management, the present thesis aims to explore the field of professional Chinese (content-based Chinese language teaching and learning for career purposes) in the mining industry of Thailand.  Data are gathered from an ethnography of a mining company in the Southern Thailand.  Results reveal that 1) organization, 2) control, 3) planning, 4) leadership and 5) training (language training is the point of f...
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    The elderly problems and policies in China: a comparison with Japan 

    Liu, Yue; Aweewan Panyagometh (National Institute of Development Administration, 2017)

    This research was conducted qualitatively through review, analysis, and comparison of Chinese and Japanese policies regarding elderly policy. The methodology used in this study was literature analysis. Data on elderly population were collected from World Bank website and elderly policy documents were from a government website. The study aimed to (1) find out about the aging problem in China, (2) compare the policies on the elderly in China and Japan, and (3) provide policy recommendations for the Chinese government. The results showed that Chin...
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    Social networking sites impacts on interpersonal communication skills and relationships 

    Pritta Chasombat; Asawin Nedpogaeo (สถาบันบัณฑิตพัฒนบริหารศาสตร์, 2014)

    The use of social networking sites and other mobile applications have been growing intensively, not to mention, several researches indicated that it is one of the factors that impact the relationship maintenance between one another. It is highly desirable for all citizens to have a good interpersonal communication to maintain and develop further relationships. Bad communication skills may have harmed the interpersonal relationships. On the other hand, when talking about social networking sites like facebook and what it does to the society...
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