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Thai SMES' response in the digital economy age : a case study of the service sector of community-based tourism in the upper Northern provinces group 2

by Wannapa Tongdaeng

Title:

Thai SMES' response in the digital economy age : a case study of the service sector of community-based tourism in the upper Northern provinces group 2

Author(s):

Wannapa Tongdaeng

Advisor:

Chandra-nuj Mahakanjana

Degree name:

Doctor of Public Administration

Degree level:

Doctoral

Degree department:

School of Public Administration

Degree grantor:

National Institute of Development Administration

Issued date:

2021

Digital Object Identifier (DOI):

10.14457/NIDA.the.2021.22

Publisher:

National Institute of Development Administration

Abstract:

The purposes of the study were to identify the factors affecting SMEs’ response in the digital economy age, to examine the context of policy implementation and the role of stakeholders in the promotion and development of SMEs in the service sector of community-based tourism (CBT), to analyze the competitiveness of CBT, and to reveal the gap of service quality of SMEs at the CBT attractions. The research design consisted of both the qualitative and quantitative methods in order to fulfill four objectives of the study. The findings of this study are as follows. (1) It was found that five independent variables, i.e., the strategic management factor, the decision-making process factor, the structural contingency factor, the perceptive factor, and the SMEs’ potential factor, in the multiple regression model could together predict dependent variables. (2) Policy actors can be divided into three levels. Politicians or the Cabinets at the national policy level, high-level bureaucrats at the implementation level, and stakeholders of CBT in the province and community at the local level. Policy instruments are plans and projects to support SMEs. Stakeholders as the local-level actors played the role in development of SMEs under the concept of Collaborative Public Management. (3) The competitiveness analysis of CBT can be divided into five forces: rivalry of CBT, threat of new entrants, threat of substitute, bargaining power of suppliers, and bargaining power of customers. And (4) the gap of service quality of the CBT business. There are some problems in assurance of service.

Description:

Thesis (D.P.A.)--National Institute of Development Administration, 2021

Subject(s):

Small business --Thailand, Northern
Medium business -- Thailand, Northern
Information technology

Keyword(s):

e-Thesis

Resource type:

Dissertation

Extent:

312 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5976
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSPA: Dissertations [410]

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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