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Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand

by Pattaraporn Jiramahapoka

Title:

Guidelines for responsible tourism development based on creating shared value towards society in active beach tourism cluster, Thailand

Author(s):

Pattaraporn Jiramahapoka

Advisor:

Patthareeya Lakpetch

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism and Hospitality Management

Degree department:

The Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2021

Digital Object Identifier (DOI):

10.14457/NIDA.the.2021.16

Publisher:

National Institute of Development Administration

Abstract:

The objectives of this research are to 1) To explore the hotel industry perspectives on responsible tourism, 2) To study the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society, and 3) To propose the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand The research design was a mixed methodology combining the quantitative and qualitative research. For the quantitative method, the data was collected from online questionnaires 197 hotels with 580 respondents in the target provinces: Chonburi, Rayong, Trat and Chanthaburi. The respondents were staff in to 5- and 4-star hotel establishments. The exploratory factor analysis (EFA) with 6 dimensions including 1) Extrinsic Motivation (9 Indicators), 2) Business Value (8 Indicators). 3) Intrinsic Motivation (7 Indicators), 4) Perceived Benefits of CSV (9 Indicators), 5) Social Responsibilities (10 Indicators), 6) Intention to Create CSV (9 Indicators). And after performing confirmatory factor analysis (CFA) on the indicators, the overall construct reliability for all constructs reveals have acceptable scores within an acceptable range of factor loading (0.3 and above). The model fit indices present, including Chi-square (465.207), df (209), CFI (0.992), TLI (0.975), RMSEA (0.046), SRMR (0.049). The scope of this qualitative research is studying the perspectives of hoteliers (working for four- to five-star hotels) and community leaders in the Active Beach tourism cluster, through documents, research articles, academic journals, and field data collected from key informants. A total of 13 individuals were interviewed, including 5 hoteliers and 8 community leaders. The fieldwork was conducted in Active Beach Tourism Cluster during October – December 2020. The study was carried out via survey research, where data were collected from in-depth, semi-structured interviews, subjected to qualitative content analysis and online questionnaires. To answer research questions 1) What are the hotel industry perspectives on responsible tourism?  The study findings demonstrated that hotel operators have a responsible view on tourism. This view is based on positively good deeds that start with the self and are enhanced by the efforts of stakeholders. 2) What are the causal factors of the hotel industry in adapting the responsible tourism concept to the idea of creating value for society? The study findings demonstrated the causal factors are extrinsic motivation, business value, intrinsic motivation, perceived benefits of CSV, social responsibilities, and intention to create CSV. 3) How should the guidelines for responsible tourism development based on creating shared value towards society in Active Beach Tourism Cluster, Thailand be? The following issues are addressed: strategies to strengthen the Eastern region tourism network, strategies to promote responsible tourism based on CSV for society in the Eastern region, strategies for promoting the standards of products and services in tourism and hospitality, and strategies for developing potential human capital in the tourism and hospitality industry.

Description:

Thesis (Ph.D. (Integrated Tourism and Hospitality Management))--National Institute of Development Administration, 2021

Subject(s):

Tourism

Keyword(s):

e-Thesis
Responsible tourism
Creating shared value
Active beach
Tourism cluster

Resource type:

Dissertation

Extent:

384 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/5987
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [76]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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