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Risk perception prevention for international retirement migration

by Munita Chootiraka

Title:

Risk perception prevention for international retirement migration

Author(s):

Munita Chootiraka

Advisor:

Suwaree Namwong

Degree name:

Doctor of Philosophy

Degree level:

Doctoral

Degree discipline:

Integrated Tourism Management

Degree department:

Graduate School of Tourism Management

Degree grantor:

National Institute of Development Administration

Issued date:

2017

Publisher:

National Institute of Development Administration

Abstract:

This study attempts to fulfill the research gap concerning perceived risks of international retirement migration toward a tourism destination. The consequences of risk perception have influenced tourist behavior intention (Simpson, Cruz-Milan, & Gressel, 2014). Perceived risks reduction strategy helps to promote a destination image and trust (Cases, 2002; Kim, Qu, & Kim, 2009). Therefore, the research aim for this study is to seek for the answer to how to prevent risk perception for international retirement migration. To achieve the research aim, three research questions have been asked: 1) ‘What is international retirement migration risk perception toward a tourism destination?’ 2) ‘How does risk perception relate to intention to recommend for retirement?’ and 3) ‘How does international retirement migration perceive destination image relate to intention to recommend for retirement?’
Mixed method was employed in this study. A qualitative approach involving face-to-face interview was used to discover IRMs’ risk perception toward a tourism destination. Thirty-three participants who have lived in Thailand for at least three months have mentioned four important risks: physical risk, functional risk, financial risk, and cultural risk. These results were used as a guideline for developing a survey questionnaire in the quantitative study. The two hypotheses are proposed in order to explore how risk perceptions and destination image relate to intention to recommend for retirement. The survey questionnaires were administered to IRMs in Chiang Mai,
Chiang Rai, Bangkok, Hua Hin and Phuket from July to November 2017 and a total of 347 surveys were collected. EFA and CFA were applied in this study for reducing a large number of variables and ensuring the model fit data. Thereafter, a multiple regression technique was performed for hypothesis testing.
The findings propose the conceptual model of destination image development, which involves two key constructs: image enhancement and risk perception. There are two components for image enhancement including destination atmosphere and the uniqueness of food and crafts. In terms of perceived risk, satisfaction risk and communication risk is involved in this conceptual model. This model helps to prevent risk perception and encourage destination image, which supports IRM’s intention to recommend. The conceptual framework developed and tested in this study contributes to new knowledge for risk perception prevention strategy, especially for the IRM market and intention to recommend a foreign destination. This study also provides an understanding of tourism destination image development, including functional attributes and emotional image, which the researcher can adopt as foundation knowledge for creating a pleasant destination and safety/security. The managerial implications are mentioned in this study; for example, the government authorities can use this finding as a guideline for improving safety and security strategy. The government should reconsider issuing a longer duration for the retirement visa/permit in order to retain the IRM market and attract newcomers.

Description:

Thesis (Ph.D. (Integrated Tourism Management))--National Institute of Development Administration, 2017

Subject(s):

Risk perception
International retirement migration

Resource type:

Dissertation

Extent:

268 leaves

Type:

Text

File type:

application/pdf

Language:

eng

Rights:

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

URI:

https://repository.nida.ac.th/handle/662723737/6017
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ทรัพยากรสารสนเทศทั้งหมดในคลังปัญญา ใช้เพื่อประโยชน์ทางการเรียนการสอนและการค้นคว้าเท่านั้น และต้องมีการอ้างอิงแหล่งที่มาทุกครั้งที่นำไปใช้ ห้ามดัดแปลงเนื้อหา และทำสำเนาต่อ รวมถึงไม่ให้อนุญาตนำไปใช้ประโยชน์เพื่อการค้า ไม่ว่ากรณีใด ๆ ทั้งสิ้น



This item appears in the following Collection(s)

  • GSTM: Dissertations [76]

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Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

Copyright © National Institute of Development Administration | สถาบันบัณฑิตพัฒนบริหารศาสตร์
Library and Information Center | สำนักบรรณสารการพัฒนา
Email: NIDAWR@nida.ac.th    Chat: Facebook Messenger    Facebook: NIDAWisdomRepository
 

 

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