Guidelines of Elephant Welfare Management for Tourism in Phuket Province
แนวทางการจัดการมาตรฐานและสวัสดิภาพช้างเพื่อการท่องเที่ยว จังหวัดภูเก็ต
by เพชรชฎา ปฤณธาดากุล
Title: | Guidelines of Elephant Welfare Management for Tourism in Phuket Province แนวทางการจัดการมาตรฐานและสวัสดิภาพช้างเพื่อการท่องเที่ยว จังหวัดภูเก็ต |
Author(s): | เพชรชฎา ปฤณธาดากุล |
Contributor(s): | National Institute of Development Administration. The Graduate School of Tourism Management |
Advisor: | Paithoon Monpanthong
ไพฑูรย์ มนต์พานทอง |
Degree grantor: | สถาบันบัณฑิตพัฒนบริหารศาสตร์ |
Issued date: | 3/6/2022 |
Publisher: | National Institute of Development Administration สถาบันบัณฑิตพัฒนบริหารศาสตร์ |
Abstract: |
The research is a mixed research which is composed between the qualitative research and quantitative research. The purpose of research are 1) to examine the factors of marketing that affect the decision of elephant activities for tourism Phuket Province 2) To assess the potential of elephant welfare management for tourism Phuket Province 3) To define guidelines for elephant welfare management for tourism Phuket Province
The objectives are pursued through qualitative analyses conducted on the Representatives of entrepreneurs at Phuket Elephant Camp questionnaires completed by 2 person, Mahout agent at Phuket Elephant Camp questionnaires completed by 2 person and Representative of Veterinary from Krabi Elephant Hospital questionnaires completed by 2 person which required comprising 3 items as following; General information of the interviewee, Questions about elephant welfare management for tourism Phuket Province and More suggestions
The study employed questionnaire as tool, collecting data from 400 foreign tourists. Purposive sampling techniques was used to identify the samples. Frequency, percentage, mean, standard deviation as well as Paired Sample t-test and Convenience Sampling were used for data analysis.
The results revealed about to study the factors of marketing that affect the decision of choosing activities for tourism. Phuket Province are There are projects and activities for tourists to take part, such as feeding elephants. Bathing elephants, etc. There is a shop selling elephant food, Tourist routes and elephant trekking periods are appropriate. There are elephants welcoming tourists in front of the elephant camp and There are other activities Other than elephants such as monkey shows etc.
The data result that tourists have expectation are the highest Structural elements of the elephant camp is high like Place and staff. Tourists have expectation for informing Administration and management of medium importance like environment, Safety and confidence for tourists.
The researcher have presented the important limitations that should be considered when interpreting the effective results especially should be concern about Phuket Industry as following. Additional interview respondents, such as foundations that oppose the use of animals as a means of providing human entertainment, should be classified in additional interviews to find a different view To improve the management and management of the welfare of elephants and other animals. To be processed whether bringing elephants or other animals To be a tool for doing tourism business Should it be worth continuing or should stop doing business like this in Thailand because many countries place great importance on animal welfare Some countries have canceled this type of business
For these reasons, should Thailand focus on or make a difference to the animals that are known to be priceless in Thailand. How difficult is it to be. |
Description: |
Master of Management (Integrated Tourism and Hospitality Management) (M.M.(Integrated Tourism and Hospitality Management)) |
Type: | Thesis Text |
File type: | application/pdf |
Language: | th tha |
Rights: | National Institute of Development Administration ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0) |
URI: | https://repository.nida.ac.th/handle/662723737/6073 https://repository.nida.ac.th/handle/662723737/6073 |
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